Sony Pixel Power calrec Sony

Paddy Power announced as ITV Racing headline sponsor

31/12/2020

Paddy Power announced as ITV Racing headline sponsor

ITV Racing will kick start 2021 with brand new sponsors of their live racing coverage and their magazine programme, The Opening Show.

Paddy Power will take the reins as title sponsors of all Live Racing fixtures across the ITV main channel and ITV4 from 1 January, while The Opening Show will be sponsored by stablemates Betfair as part of a two-year deal.

The partnership, negotiated by MediaCom, includes broadcast, catch up, digital, social, podcast and licensing rights and will see Flutter brands feature in the ITV Racing App (inc ITV7 competition). Creative execution will be produced by ITV Creative.

Earlier this year, ITV Sport announced that they would remain the exclusive free-to-air broadcaster of horse racing until 2023, broadcasting nearly 100 days of racing every year. The ITV Racing team, led by Ed Chamberlin, along with co-presenters Francesca Cumani and Oli Bell brings viewers comprehensive coverage across ITV channels and the ITV Hub, which can be accessed on all mobile devices. ITV Racing coverage comprises marquee events such as The Festival at Cheltenham presented by Magners, the Randox Health Grand National Meeting from Aintree, The Derby Festival from Epsom Downs, Royal Ascot and QIPCO British Champions Day from Ascot, Qatar Goodwood Festival, Welcome to Yorkshire Ebor Festival from York and the St Leger Festival from Doncaster.

The BAFTA Award winning ITV Racing coverage has also witnessed a significant increase in ratings, with coverage across 2020 22% higher than in 2019.

Mark Trinder, Director of Commercial Sales and Partnerships at ITV, said: ITV Racing has become the bedrock of our ITV Sport programming calendar. The weekly output and excellent expert presentation has taken Racing to new levels in terms of profile and audiences. I welcome Flutter Entertainment to the fold as our new broadcast sponsor. It's great to be working alongside the team there on what I'm sure will be another vintage year at the races.

Michelle Spillane, Marketing Director at Paddy Power, said: ITV Racing has been brilliant for the sport for the last four years and we viewed it as a natural synergy to become headline sponsor for the BAFTA Award winning show. We're looking forward to working with the immensely-talented ITV team for at least the next two years and it's great to be an integral part of a presentation that produces brilliant quality sporting coverage for our customers week in week out.

Stephen Mault, Marketing Director at Betfair, commented: Just like Betfair, The Opening Show is first port of call for all Horse Racing fans on a Saturday morning and for all the big festivals so we are delighted to support a show that is such a significant launching pad for the top quality Racing coverage ITV produces. Oli Bell, with his team, collaborate well, often in difficult conditions and display great agility. They also have tenacious will to be the best. All qualities which Betfair cherish and adhere to for the benefit of our customers. We are really looking forward to working with them.''
LINK: https://www.itv.com/presscentre/press-releases/paddy-power-announced-i...
See more stories from itv

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

15/07/2025

Give Me the Backstory: Get to Know Sam Feder, the Filmmaker Behind Heightened Scrutiny

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

15/07/2025

A travs de una nueva colaboracin, usuarios de DiDi en nueve pases de Latinoamrica podrn acceder a Spotify Premium

Spotify une fuerzas con DiDi, la app l der en servicios de movilidad, delivery y...

15/07/2025

Invitation for South African filmmakers to submit films for the 98th Annual Academy Awards (Oscars) International Feature Film category

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

15/07/2025

L3Harris Showcases Counter-Drone Capability to British Soldiers at VANAHEIM

L3Harris put its CORVUS-RAVEN counter-small UAS capability into the hands of soldiers at VANAHEIM, showcasing its ability to provide passive signal detect, enha...

15/07/2025

Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen's 50th Report of The Gauge

Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming ...

15/07/2025

Amagi Names Sangeeta Chakraborty as Chief Revenue Officer

SAN FRANCISCO and BENGALARU, India Sangeeta Chakraborty has been named chief revenue officer at Amagi, a cloud-based software-as-a-service (SaaS) technology pro...

15/07/2025

ATSCs New VP of Standards Development Touts 3.0s Global Potential

As part of its mandate, the Advanced Television Systems Committee the U.S. organization tasked with developing advanced broadcast TV standards promotes ATSC 3.0...

15/07/2025

QuickLink Launches StudioPro Proton and StudioPro Fusion...

QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...

15/07/2025

DPA Microphones Welcomes Chris Kontopanos

Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...

15/07/2025

Magnifi Brings Seamless AI-Powered Solutions to Revolutio...

Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...

15/07/2025

Telestream IBC 2025 Showcase Powers Friction Free Scalabl...

Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...

15/07/2025

IBC2025 elevates attendee experience with seamless GVB tr...

IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...

15/07/2025

ASB GlassFloor Ignites Beats N Buckets with Game-Changing...

Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...

15/07/2025

The Collectv Names Industry Leader Peter Russell as new M...

The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...

15/07/2025

SipRadius builds in security and performance for IP conne...

SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media companies can take control of fragmented IP workflows at ...

15/07/2025

beIN ASIA PACIFIC Enhances Broadcast Distribution and Int...

Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...

15/07/2025

Broadpeak to Reveal Pioneering Solutions to Scale Monetiz...

Company marks 15 years of innovation at the show Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...

15/07/2025

Hitomi Broadcast Demonstrates MatchBox Everywhere at IBC2...

New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications Hitomi Broadcast, the market leader in audi...

15/07/2025

Telycam Unveils Elgato Stream Deck Plug-in for PTZ Camera Portfolio

SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...

15/07/2025

Chyron LIVE Completes AWS Foundational Technical Review

MELVILLE, N.Y. Chyron said its Chyron LIVE cloud-native live production solution has successfully completed the Amazon Web Services (AWS) Foundational Technical...

15/07/2025

Xumo Expands Smart TV Portfolio With Westinghouse Launch

PHILADELPHIA The Xumo streaming platform joint venture between Comcast and Charter has announced the nationwide launch of a new line of Xumo TVs from Westinghou...

15/07/2025

Chris Kontopanos Joins DPA as Regional Sales Manager

LONGMONT, Colo. DPA Microphones said Chris Kontopanos has joined the microphone solutions provider as its new regional sales manager, Mid-Atlantic....

15/07/2025

SES Successfully Prices 1 Billion Dual-Tranche Bond Offering with Strong 5.5x Oversubscription

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...

15/07/2025

Live From MLB All-Star 2025: FOX Sports Aims To Capture Chatty Players on the Field and at Bat

Live From MLB All-Star 2025: FOX Sports Aims To Capture Chatty Players on the Fi...

15/07/2025

Live From MLB All-Star 2025: From Live Event Coverage to Studio Shows, MLB Network Covers the Gamut in Atlanta

Live From MLB All-Star 2025: From Live Event Coverage to Studio Shows, MLB Netwo...

15/07/2025

Live From MLB All-Star 2025: FOX Sports' Francisco Contreras and Tom Lynch on the Tools That Will Impact the Broadcast

Live From MLB All-Star 2025: FOX Sports' Francisco Contreras and Tom Lynch o...

15/07/2025

Live From MLB All-Star: FOX Sports' Production Is Bigger Than Ever in Steamy Atlanta With UmpCam, FlyCam, Drones, and More

Live From MLB All-Star: FOX Sports' Production Is Bigger Than Ever in Steamy...

15/07/2025

Live From MLB All-Star: FOX Sports Director Matt Gangl and Producer Pete Macheska Break Down Their Production Strategy at the Front Bench

Live From MLB All-Star: FOX Sports Director Matt Gangl and Producer Pete Machesk...

15/07/2025

TV SIM builds for the future with high efficiency transmitter from Rohde & Schwarz

TV SIM builds for the future with high efficiency transmitter from Rohde & Schwa...

15/07/2025

News Corp Authorizes New $1 Billion Stock Repurchase Program and Intends to Accelerate Pace of Buyback

News Corp Authorizes New $1 Billion Stock Repurchase Program and Intends to Acce...

15/07/2025

Netflix Announces the Start of Production of 'Los secretos de la cortesana'

Back to All News Netflix Announces the Start of Production of Los secretos de l...

15/07/2025

Harmonic to Showcase Breakthrough Video Streaming and Broadcast Delivery Innovations at IBC2025

Harmonic's Hybrid, AI-Powered and Live Sports Streaming Innovations are Key ...

15/07/2025

The Next Level 4099 CORE+ Instrument Microphone

The well-known and well-loved 4099 has been completely revamped. It features amazing CORE+ technology, which eliminates distortion and extends dynamic range, a ...

15/07/2025

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...

15/07/2025

All Ireland Football semi-finals and Tailteann Cup Final draw large audiences to RT

Peak audiences of over half a million tune into both Kerry v Tyrone and Donegal ...

15/07/2025

PROTON Announces Production Facility Expansion Ahead of IBC2025

PROTON Announces Production Facility Expansion Ahead of IBC2025 posted: 15/07/2025 Proton Announces Production Facility Expansion Ahead of IBC2025 Alongs...

15/07/2025

Deadline Extended - Create a Project G-Assist Plug-In for a Chance to Win an NVIDIA GeForce RTX GPU and Laptop

Submissions for NVIDIA's Plug and Play: Project G-Assist Plug-In Hackathon a...

14/07/2025

L3Harris Secures Contract for Royal Moroccan Air Force C-130 Fleet Upgrade

The Royal Moroccan Air Force hosted a C-130 award ceremony with L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert a...

14/07/2025

Nielsen launches CTV Ad Spend Data into its UK Ad Intel product

UK launch set for September, following on from recent US and Germany releases London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...

14/07/2025

Telycam Unveils Elgato Stram Deck Plug-in for PTZ Camera Portfolio

SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...

14/07/2025

Nominations Now Open for Best of Show Awards at IBC2025

The awards are open to IBC2025 show exhibitors and offer a valuable platform for companies to raise awareness for the new products and solutions they will be la...

14/07/2025

Clear-Com Expands Arcadia Central Station with Updates In...

Clear-Com is excited to announce a significant expansion of the award-winning Arcadia Central Station with new software updates. Together, these releases dram...

14/07/2025

Daktronics and Grass Valley Announce Strategic Partnershi...

Grass Valley and Daktronics today announced a strategic technology partnership that unites Grass Valley's live production expertise with Daktronics' lea...

14/07/2025

Veset Partners with swXtch io to Deliver Cloud Multicasti...

Cloud playout solutions provider, Veset, and swXtch.io, provider of cloud-based multicast and reliable networking solutions, are partnering to deliver multicast...

14/07/2025

Tintri Supercharges Global Partner Programme with Powerfu...

Tintri , a DDN subsidiary and leader in AI-powered data management solutions, today announces a game-changing and award-winning refresh to its global Partner P...