Sony Pixel Power calrec Sony

Paddy Power announced as ITV Racing headline sponsor

31/12/2020

Paddy Power announced as ITV Racing headline sponsor

ITV Racing will kick start 2021 with brand new sponsors of their live racing coverage and their magazine programme, The Opening Show.

Paddy Power will take the reins as title sponsors of all Live Racing fixtures across the ITV main channel and ITV4 from 1 January, while The Opening Show will be sponsored by stablemates Betfair as part of a two-year deal.

The partnership, negotiated by MediaCom, includes broadcast, catch up, digital, social, podcast and licensing rights and will see Flutter brands feature in the ITV Racing App (inc ITV7 competition). Creative execution will be produced by ITV Creative.

Earlier this year, ITV Sport announced that they would remain the exclusive free-to-air broadcaster of horse racing until 2023, broadcasting nearly 100 days of racing every year. The ITV Racing team, led by Ed Chamberlin, along with co-presenters Francesca Cumani and Oli Bell brings viewers comprehensive coverage across ITV channels and the ITV Hub, which can be accessed on all mobile devices. ITV Racing coverage comprises marquee events such as The Festival at Cheltenham presented by Magners, the Randox Health Grand National Meeting from Aintree, The Derby Festival from Epsom Downs, Royal Ascot and QIPCO British Champions Day from Ascot, Qatar Goodwood Festival, Welcome to Yorkshire Ebor Festival from York and the St Leger Festival from Doncaster.

The BAFTA Award winning ITV Racing coverage has also witnessed a significant increase in ratings, with coverage across 2020 22% higher than in 2019.

Mark Trinder, Director of Commercial Sales and Partnerships at ITV, said: ITV Racing has become the bedrock of our ITV Sport programming calendar. The weekly output and excellent expert presentation has taken Racing to new levels in terms of profile and audiences. I welcome Flutter Entertainment to the fold as our new broadcast sponsor. It's great to be working alongside the team there on what I'm sure will be another vintage year at the races.

Michelle Spillane, Marketing Director at Paddy Power, said: ITV Racing has been brilliant for the sport for the last four years and we viewed it as a natural synergy to become headline sponsor for the BAFTA Award winning show. We're looking forward to working with the immensely-talented ITV team for at least the next two years and it's great to be an integral part of a presentation that produces brilliant quality sporting coverage for our customers week in week out.

Stephen Mault, Marketing Director at Betfair, commented: Just like Betfair, The Opening Show is first port of call for all Horse Racing fans on a Saturday morning and for all the big festivals so we are delighted to support a show that is such a significant launching pad for the top quality Racing coverage ITV produces. Oli Bell, with his team, collaborate well, often in difficult conditions and display great agility. They also have tenacious will to be the best. All qualities which Betfair cherish and adhere to for the benefit of our customers. We are really looking forward to working with them.''
LINK: https://www.itv.com/presscentre/press-releases/paddy-power-announced-i...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

17/06/2026

EVS Achieves EcoVadis Gold Medal, Ranking in Top 5% of Companies Globally

EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...

17/06/2026

Chyron Releases Weather 2.4 with Updated DataFlow Module

Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...

17/06/2026

VSiN Launches Best Bets TV, a 24/7 FAST Channel

VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...

17/06/2026

Snapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles

DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...

17/06/2026

LiveU Supporting Broadcast and Public Safety Operations for Summer of Soccer

LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...

17/06/2026

NATAS Announces Two New Board Members and COO Promotion

The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...

17/06/2026

Akta Brings AI-First Cloud Video Workflows to Oracle Cloud Infrastructure

Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...

17/06/2026

SVG Students to Watch: Nicholas Stafford, Texas Southern University

This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...

17/06/2026

InfoComm 2026: Audio-Technica Brings New Wireless, Networked Audio, and Certified Conferencing Solutions

Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...

17/06/2026

SNS Positions AI Suite as On-Premise Answer to Video Indexing and Search Demands

SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...

17/06/2026

Providius Announces Providius Direct for Network Troubleshooting on NETGEAR Pro AV Switches

Providius has announced Providius Direct, a workflow for investigating network i...

17/06/2026

NEP Launches NEP Platform Software Orchestration System, Selects Bridge Technologies VB440

NEP Group has announced the commercial availability of NEP Platform, a software ...

17/06/2026

BBright White Paper: SRT vs. RIST for Professional Video Contribution and Distribution

A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...

17/06/2026

Bango Research: 51% of Gen Z Say Highlights Are Replacing Live Games

New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...

17/06/2026

SMPTE Opens Entire Standards Library to Public at No Cost

SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...

17/06/2026

MediaKind Completes Merger with Harmonic's Video Business, Creating Independent Video Infrastructure Heavyweight

Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...

17/06/2026

Omaha Productions to Produce 2026 World Series of Poker Main Event Coverage for ESPN

Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...

17/06/2026

SoundBridge 3.1.0 now available

New features, changes & bug fixes SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...

17/06/2026

Fryette launch the Valvulator Mini

Valve-based front end for digital & modelling rigs The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...

17/06/2026

The Biggest UK Pro Audio Show In 20 Years!

GearExpo UK - 27 June 2026 Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...

17/06/2026

Genelec introduce the 9402A System Management Device

SAM monitoring line-up gains Dante and AES67 support The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...

17/06/2026

The R&SPR300 portable receiver from Rohde & Schwarz sets new standards in spectrum monitoring

The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...

17/06/2026

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electronic warfare and defense

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

17/06/2026

NABLF Graduates Its 2026 Broadcasting Leadership Training Class

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

ABC and ESPN Score Most-Watched NBA Finals Since 1998

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Smartly, Roku Bring Social Performance Tools to CTV

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Pliant Technologies Debuts Crewcom Flex at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

The Immersive Supervisor Emerges as Hollywood's Next Production Role

The Immersive Supervisor Emerges as Hollywood's Next Production Role Brie Clayton June 17, 2026 0 Comments Above image: On set live immersive revi...

17/06/2026

Vertical Musical Playback Shot with Blackmagic PYXIS 6K

Vertical Musical Playback Shot with Blackmagic PYXIS 6K Brie Clayton June 17, 2026 0 Comments Large format sensor and DaVinci Resolve workflow used fo...

17/06/2026

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Production Workflows

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...

17/06/2026

Spectrum Awards $1.1 Million in Digital Education Grants

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

XR Sports Alliance Adds New Members

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

AIMS Launches Free Online IPMX Training Series

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Kiloview Partners with SFM to Expand AV-over-IP Solutions...

Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...

17/06/2026

Kiloview Launches U4 IP Video Dock Bringing Professional...

Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...

17/06/2026

Half Year, Half Off! Ivory II Summer Sale is Here

Save 50% on All Ivory II Pianos and Collections Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale! For a limite...

17/06/2026

Two in three fans will connect to venue WiFi this World Cup, Sky Business research reveals

Wednesday 17 June 2026 Two in three fans will connect to venue WiFi this World ...

17/06/2026

Visibility builds credibility - the tools you use every day...

Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...

17/06/2026

Harmonic Completes Divestiture of Video Business to MediaKind

Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...

17/06/2026

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...

17/06/2026

Building resilience in an era of compounding threats

How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity. When disruption becomes the norm As Storm Eunice tore across the ...

17/06/2026

Good Vibrations hit Dublin and Limerick as RT Concert Orchestra plays the music of the Beach Boys

The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...

17/06/2026

June 16, 2026

Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...

16/06/2026

Thomson launches new learning App

Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App. Available now on Google Play Store, the J...

16/06/2026

Neumann MT 48 Receives Major Firmware 2.0 Update

Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...

16/06/2026

TVNewsCheck Opens Nominations for 2027 Women in Technology Awards

TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...