Global cinema ad campaign to promote UN Global Goals

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Global cinema ad campaign to promote UN Global Goals --

Mon, 21 Sep 2015 13:24

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The Global Goals campaign has just been announced with a bid to reach seven billion people in seven days with news of the Global Goals for Sustainable Development. This extraordinary effort will culminate on 25 September at the United Nations (UN) when 193 world leaders adopt the Global Goals a series of 17 ambitious targets to end poverty, fight inequality and injustice, and tackle climate change for everyone by 2030. If people care about what has been promised by politicians, it greatly increases the chance of the goals being implemented. With this in mind the campaign is calling on everyone to help make the goals famous.

Founding partners in the initiative, SAWA Global Cinema Advertising Association, will support the Global Goals campaign through its network of Global Cinema Advertising companies and will launch the First Ever Global Cinema Ad , utilising the power of cinema to engage the global cinema audience. The 60 second Global Cinema Ad titled #WEHAVEAPLAN is animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson and Michelle Rodriguez, with music by Peter Gabriel, mixed in Dolby 5.1 and Dolby Atmos immersive sound technology, and mastered and distributed globally by Unique Digital.

The ad will appear at thousands of cinemas around the world from 25 September 2015. Audiences will be able to interact with the cinema ad and share the goals using the Global Goals Interactive App which has been developed by Cinime International. The Global Cinema ad will premiere on the eve of the Global Goals launch, 24 September, in New York City at the AMC Empire 25.

Like a run up to a movie, first comes the trailer. With the #WEHAVEAPLAN cinema ad due to screen on 25 September in over 30 countries, SAWA Cinema Advertising Company members are now screening a teaser campaign , letting audiences know the global goals are coming. The 20 second teaser is screening in over 30 countries in 14 different languages and carries a powerful voiceover from Nelson Mandela.

The teaser also asks the cinema audience to download the Global Goals app and promotes the local cinema advertising companies involvement in the initiative. Come 25 September, with the launch of the #WEHAVEAPLAN cinema ad; the Global Goals app will connect the power of the big screen to the magic of the small screen for an interactive experience and allow audiences to share the Global Goals through their social media channels.

The lite version of the Global Goals app, which is available to download now in the app stores, houses the 17 Global Goals and directs audiences to the Global Goals website. The full Global Goals app that interacts exclusively with audiences in the cinema, will launch simultaneously with the First Ever Global Cinema Ad #WEHAVEAPLAN.

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