17th January 2022 UKTV today announces Sneakerhead (3x30), a brand new scripted comedy for its award winning comedy entertainment channel Dave. The series will be produced by Roughcut Television and is written by BAFTA Scotland new talent writer Gillian Roger Park (The Young Offenders, Avenue5). The series will be led by People Just Do Nothing star Hugo Chegwin alongside grime artist Big Zuu, in his first television acting role, with Francesca Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).
Sneakerhead is a hilarious and contemporary workplace sitcom shining a light on young working life in Britain. Set in Peterborough, Russell (Hugo Chegwin) is one of the many longsuffering employees of Sports Depot. He is a certified sneakerhead, working there for the love of the trainers - he certainly isnt there for the money. The sitcom follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.
Hugo Chegwin said,
So excited to be doing this show with some super talented people. I feel like a competition winner!
Big Zuu added,
Im very gassed to be a part of Sneakerhead and to be working with Dave again. This is a first for me, venturing into acting, so Im really excited to get started!
Sneakerhead is commissioned for UKTV by Sarah Asante, commissioning editor, comedy and ordered for Dave by Cherie Cunningham, channel director and Pete Thornton, head of scripted. Richard Watsham is director of commissioning for UKTV and Steve North is genre general manager, comedy and entertainment. Sneakerhead is directed by Simon Neal (Chewing Gum, Youngers) and produced by Steve Monger. Executive producers for Roughcut Television are Alex Smith and Ash Atalla.
Sarah Asante said,
Sneakerhead shines a dim but funny light on the plight of the modern-day retail worker. Gillian has done a wonderful job bringing this world to life as we follow the relatable mistakes from this enterprising bunch of misfits as they navigate how to dream big with empty pockets and zero interest in the merch theyre selling. Hugo is on excellent form as the laid back, unlucky in love, accidental manager and we are excited to present Big Zuu in his first network acting role as the ever hopeful, part-time entrepreneur and future millionaire, Mulenga.
Cherie Cunningham said,
Were so excited to bring Sneakerhead to Dave audiences next year. This new comedy fully delivers on our ambition to bring the freshest and funniest comedy entertainment to our audience. Sneakerhead is relatable, authentic, full of character, and it highlights how laughter is a damn good antidote to the messiness of modern life.
Alex Smith, Head of Scripted, Roughcut Television, added,
We said wed never work with the Kurupt FM boys again but here we are teaming up with Hugo for a proper funny, super-modern look at the world of discount sporting goods. And weve added Big Zuu for extra chaos. Our first venture with Dave, Roughcut are really excited about Sneakerhead - a brilliant cast, proper laughs, cool trainers - whats not to love..?
Sneakerhead joins a host of new comedy on Dave in 2022, including The Island, hosted by Tom Allen, recently announced We Are Not Alone, and returning series Mel Giedroyc: Unforgivable, Hypothetical and Meet The Richardsons.
Sneakerhead will air on Dave and UKTV Play in 2022.
For more information, please contact:
Gem.Pinkney@uktv.co.uk
-
About Dave
Sky 111/811, Virgin 127/194, Freesat 157, Freeview, BT & TalkTalk 19, Freesat 157 Dave is the award-winning entertainment channel home to a veritable feast of UKTV Original comedy hits from some of the biggest stars in the UK. Comedy entertainment shows like BAFTA-nominated Big Zuus Big Eats, Outsiders, Mel Giedroyc: Unforgivable, Late Night Mash, Hypothetical, Comedians Giving Lectures, Question Team, Alan Davies: As Yet Untitled, The Island and British As Folk sit alongside scripted comedies such as Meet The Richardsons and Red Dwarf.
But Dave isnt just restricted to television screens. Theres exclusive online content, with Youtubes Big Zuus Wrap Clash and Who Cares? With Amelia Dimoldenberg, as well as Facebook series The Comedy Guide To Life, Bad Advice with Olga Koch and BackChat. Daves partnership with CALM has led to exclusive commissions and innovative online and marketing campaigns such as #BeTheMateYoudWant. Dave is the proud sponsor of Daves Edinburgh Comedy Awards and also crowns its yearly Joke Of The Edinburgh Fringe every August.
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress
About UKTV Play
About UKTV Play UKTV Play is an on demand TV service providing instant access to shows from UKTVs free-to-air channels - Dave, Yesterday and Drama. With the easy-to-use UKTV Play app you can browse and stream hundreds of shows for free via your computer, tablet or smart phone. You can also watch on the telly thanks to Freeview Play, Amazon Fire TV, YouView, Samsung TV, Apple TV, Freesat, NOW and Roku
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
08/06/2026
FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...
08/06/2026
Meet us on the show floor
Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare.
Nara v2 introduces re...
08/06/2026
L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...
08/06/2026
Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...
08/06/2026
Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist
Wednesday 18 February
6:00pm / Doors open
7:00pm / Presentation in German
8:00pm / Drin...
08/06/2026
Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...
08/06/2026
You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development
These sessions will help you build the skills needed to cre...
08/06/2026
With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal)
Wednesday 6 May
Pick your time: 1:00PM / 5:00PM
Note: The presentation will be hel...
08/06/2026
FilmLight, 1107 N El Centro Ave, Los Angeles
Doors open at 3:30pm
Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...
08/06/2026
The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...
08/06/2026
Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...
07/06/2026
Company introduce 21 new protective covers
Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...
07/06/2026
Sunday 7 June 2026
Dynamo Vs Houdini comes to Sky later this year
The last time the world saw Dynamo, he buried himself alive. This weekend, he returned.
Mom...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
06/06/2026
Two Originals offerings join MPC line-up
Following on from their partnership announcement at NAMM 2026, Spitfire Audio and Akai Pro have announced the relea...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
05 Jun 2026
VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acqui...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
17th January 2022 UKTV today announces Sneakerhead (3x30), a brand new scripted comedy for its award winning comedy entertainment channel Dave. The series will be produced by Roughcut Television and is written by BAFTA Scotland new talent writer Gillian Roger Park (The Young Offenders, Avenue5). The series will be led by People Just Do Nothing star Hugo Chegwin alongside grime artist Big Zuu, in his first television acting role, with Francesca Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).
