17th January 2022 UKTV today announces Sneakerhead (3x30), a brand new scripted comedy for its award winning comedy entertainment channel Dave. The series will be produced by Roughcut Television and is written by BAFTA Scotland new talent writer Gillian Roger Park (The Young Offenders, Avenue5). The series will be led by People Just Do Nothing star Hugo Chegwin alongside grime artist Big Zuu, in his first television acting role, with Francesca Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).
Sneakerhead is a hilarious and contemporary workplace sitcom shining a light on young working life in Britain. Set in Peterborough, Russell (Hugo Chegwin) is one of the many longsuffering employees of Sports Depot. He is a certified sneakerhead, working there for the love of the trainers - he certainly isnt there for the money. The sitcom follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.
Hugo Chegwin said,
So excited to be doing this show with some super talented people. I feel like a competition winner!
Big Zuu added,
Im very gassed to be a part of Sneakerhead and to be working with Dave again. This is a first for me, venturing into acting, so Im really excited to get started!
Sneakerhead is commissioned for UKTV by Sarah Asante, commissioning editor, comedy and ordered for Dave by Cherie Cunningham, channel director and Pete Thornton, head of scripted. Richard Watsham is director of commissioning for UKTV and Steve North is genre general manager, comedy and entertainment. Sneakerhead is directed by Simon Neal (Chewing Gum, Youngers) and produced by Steve Monger. Executive producers for Roughcut Television are Alex Smith and Ash Atalla.
Sarah Asante said,
Sneakerhead shines a dim but funny light on the plight of the modern-day retail worker. Gillian has done a wonderful job bringing this world to life as we follow the relatable mistakes from this enterprising bunch of misfits as they navigate how to dream big with empty pockets and zero interest in the merch theyre selling. Hugo is on excellent form as the laid back, unlucky in love, accidental manager and we are excited to present Big Zuu in his first network acting role as the ever hopeful, part-time entrepreneur and future millionaire, Mulenga.
Cherie Cunningham said,
Were so excited to bring Sneakerhead to Dave audiences next year. This new comedy fully delivers on our ambition to bring the freshest and funniest comedy entertainment to our audience. Sneakerhead is relatable, authentic, full of character, and it highlights how laughter is a damn good antidote to the messiness of modern life.
Alex Smith, Head of Scripted, Roughcut Television, added,
We said wed never work with the Kurupt FM boys again but here we are teaming up with Hugo for a proper funny, super-modern look at the world of discount sporting goods. And weve added Big Zuu for extra chaos. Our first venture with Dave, Roughcut are really excited about Sneakerhead - a brilliant cast, proper laughs, cool trainers - whats not to love..?
Sneakerhead joins a host of new comedy on Dave in 2022, including The Island, hosted by Tom Allen, recently announced We Are Not Alone, and returning series Mel Giedroyc: Unforgivable, Hypothetical and Meet The Richardsons.
Sneakerhead will air on Dave and UKTV Play in 2022.
For more information, please contact:
Gem.Pinkney@uktv.co.uk
-
About Dave
Sky 111/811, Virgin 127/194, Freesat 157, Freeview, BT & TalkTalk 19, Freesat 157 Dave is the award-winning entertainment channel home to a veritable feast of UKTV Original comedy hits from some of the biggest stars in the UK. Comedy entertainment shows like BAFTA-nominated Big Zuus Big Eats, Outsiders, Mel Giedroyc: Unforgivable, Late Night Mash, Hypothetical, Comedians Giving Lectures, Question Team, Alan Davies: As Yet Untitled, The Island and British As Folk sit alongside scripted comedies such as Meet The Richardsons and Red Dwarf.
But Dave isnt just restricted to television screens. Theres exclusive online content, with Youtubes Big Zuus Wrap Clash and Who Cares? With Amelia Dimoldenberg, as well as Facebook series The Comedy Guide To Life, Bad Advice with Olga Koch and BackChat. Daves partnership with CALM has led to exclusive commissions and innovative online and marketing campaigns such as #BeTheMateYoudWant. Dave is the proud sponsor of Daves Edinburgh Comedy Awards and also crowns its yearly Joke Of The Edinburgh Fringe every August.
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress
About UKTV Play
About UKTV Play UKTV Play is an on demand TV service providing instant access to shows from UKTVs free-to-air channels - Dave, Yesterday and Drama. With the easy-to-use UKTV Play app you can browse and stream hundreds of shows for free via your computer, tablet or smart phone. You can also watch on the telly thanks to Freeview Play, Amazon Fire TV, YouView, Samsung TV, Apple TV, Freesat, NOW and Roku
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
17th January 2022 UKTV today announces Sneakerhead (3x30), a brand new scripted comedy for its award winning comedy entertainment channel Dave. The series will be produced by Roughcut Television and is written by BAFTA Scotland new talent writer Gillian Roger Park (The Young Offenders, Avenue5). The series will be led by People Just Do Nothing star Hugo Chegwin alongside grime artist Big Zuu, in his first television acting role, with Francesca Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).
