Discovery en Espaol: Introducing a New Programming Genre, Vroom

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Coverage: Upfronts 2013

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CW: Making Noise With Dramas

USA:

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Turner:

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Univision:

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MundoFox:

Bringing The X Factor, Bridge to Hispanic Viewers

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here to view the fall primetime schedule grid.

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here to view pilot clips and trailers from the networks new shows.

STRATEGY: Speeding up this year with the introduction of a new, maleskewing

car programming genre called Vroom.

Discovery U.S. Hispanic is looking to

draw more male viewers and plans to

use a new genre, Vroom-which refers

to cars, a key passion for many men-to

bring them in, according to general manager

Ivan Bargueiras. The effort will include

original productions such as El Rey

del Low Rider, a docuseries about a familyowned

custom car shop in Los Angeles;

Texas Chrome, a reality series following a

big-rig trucking business; and Aventura 4x4,

a challenge show that puts two hosts in the

wilderness with use of their cars being the

only means to help them survive.

The net is also ramping up soccer programming

leading into the 2014 FIFA World Cup

in Brazil. Armando del Mundial (Building the

World Cup) will showcase Brazils preparation.

Soccer Lab is a studio-based series hosted by a journalist

and scientist that will answer questions about the games

mechanics. Original series Acceso Exclusive: Los Tuzos del

Pachuca will return for a second season to explore the

Mexican soccer clubs preseason training and tryouts.

Discovery en Espa ols signature subgenres, adrenaline

and real-life drama, will also help the push for

male viewers. Desafio x 2: Brasil (Dual Survivor Brazil) is an

original series in which two vastly different survivalists

are brought to a dangerous area and tasked with finding

civilization. Series dubbed for Spanish-speaking viewers

are Bear Grylls: Escape From Hell and Manhunt.

Discovery U.S. Hispanics family-oriented network,

Discovery Familia, is putting the focus on health content

with three new series focusing on the latest in

health news. Two new parenting series also will join

the networks slate, along with a new animated series

aiming to teach children simple math skills added to

the networks kids block.

E-mail comments to lindsay.rubino@gmail.com

and follow her on Twitter: @LindsayRubino

LINK:	http://www.broadcastingcable.com/news/upfront-central/discovery-en-esp...
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