
The country HD, new management platform for audiovisual content in a HURRY, in BIT Experience PRISA desarrolla junto a Google, propietaria de YouTube, una plataforma de gesti n de contenido audiovisual. Javier Lasa, director de Multimedia y Movilidad en el grupo PRISA, acudir a BIT Experience para compartir detalles de este interesante proyecto.
Javier Lasa, director de Multimedia y Movilidad en el grupo PRISA, intervendr en BIT Experience 2017 para compartir excperiencias sobre El Pa s HD. En estas jornadas que tendr n lugar en Feria de Madrid los d as 4 y 5 de octubre participar n m s de cuarenta ponentes de la industria audiovisual, digital y multimedia.
Lasa dirigir un workshop centrado en el uso de redes sociales y el periodismo multimedia el d a 4 a las 16 horas poniendo de relieve las posibilidades de una plataforma como El Pa s HD que detectar piezas audiovisuales que est n suponiendo una tendencia a nivel mundial para ponerlas al alcance del periodista y, por tanto, del usuario. Este nuevo sistema facilita el trabajo de edici n y distribuci n de los v deos, ya que adaptar los formatos y la duraci n de los mismos a los diferentes canales.
PRISA ha desarrollado esta plataforma de gesti n de contenido audiovisual creada en colaboraci n con Google, propietaria de la plataforma de v deo m s poderosa y popular del mundo, Youtube. El gigante tecnol gico ha contribuido a este nuevo proyecto gracias al Fondo de Innovaci n de la Digital News Initiative de Google, iniciativa cuyo objetivo es apoyar la innovaci n y los nuevos formatos en el periodismo digital.
Youtube ha creado un reproductor especial para cinco peri dicos europeos, entre ellos El Pa s en exclusiva para Espa a, en el que se mejoran todos los par metros fundamentales para el disfrute de un contenido audiovisual en las condiciones ptimas. M s calidad de imagen, r pida descarga, adaptaci n al soporte, subtitulado o reconocimiento del idioma seg n la IP del internauta son algunos de los servicios de los que podr n disfrutar los lectores del pa s que pinchen en los videos a trav s de este nuevo reproductor.
Este proyecto se enmarca dentro de la transformaci n que vive El Pa s para convertirse en mucho m s que un diario. De hecho, desde su plat produce ya una docena de horas de contenidos semanales.
El Pa s HD tambi n ayudar a que el periodista pueda centrar el foco en su labor fundamental: indagar en la verdad. La automatizaci n de la b squeda de tendencias y patrones informativos en Internet se convierte una herramienta fundamental para ayudar a los profesionales de la informaci n en su labor. Y es que como ha comentado Javier Lasa, la gran cantidad de producci n de informaci n que existe, se necesitan herramientas para que el periodista pueda adelantarse y encontrar los contenidos de inter s para los lectores. El Pa s HDnunca buscar sustituir el criterio period stico, solo ayudar al profesional a decidir .
BIT Experience est organizado por IFEMA y Comunicare Digital, con Panorama Audiovisual como main media partner, y el patrocinio de Aicox, Etiqmedia, Harmonic, SES y Sony (diamante); Akamai, Aspera, Cellnex, Hispasat, Intinor, Riedel, Rohde&Schwarz y TMediaT (oro); Ebantic, Tedial y VHD (plata).
M s informaci n e inscripci n (gratuita para profesionales), here.
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