Sony Pixel Power calrec Sony

Mediagenix Survey Shows 55 Percent of Media Companies Str...

07/11/2024

Mediagenix, a leading provider of smart content solutions, has published this year's M-Connect Survey results. The report provides an in-depth analysis of the media industry s current state of maturity in three critical areas: data-driven decision-making, automation, and system connectivity.

The report is based on responses gathered during the May 2024 M-Connect event and assesses participants maturity levels in digital transformation, revealing that many companies are lagging behind industry best practices. It highlighted that 55% of media organisations are still in the early stages of effectively integrating these strategies. The survey findings emphasised the need for media organisations to adopt a more structured approach to leveraging data, automating tasks, and connecting systems.

In relation to data-driven decision-making, 49% of respondents are either sporadic or ad-hoc in their use of data-driven strategies. The report found that leveraging data enabled media companies to make more informed and quicker decisions on content acquisition, scheduling, and monetization. The average score was 2.6 out of 5, indicating limited integration of data into current processes.

Whilst there has been significant interest from media industry stakeholders in AI and automation for content workflows, many have not leveraged this technology effectively. A significant 67% of organisations lack structured approaches to automation, scoring an average of 2.3 out of 5. Only 33% had developed a deliberate strategy to automate core processes, highlighting a major opportunity for improving efficiency and reducing operational errors.

In order to enable faster and more accurate content decisions, and reduce manual tasks, media companies need to facilitate real-time data flow across their organisations. However, 48% of respondents reported limited system connectivity, which prevented streamlined workflows and real-time data sharing. With an average score of 2.6, many organisations still struggle to achieve full integration across their systems, despite the availability of advanced cloud-based solutions.

Gunel Mammadova, Director, Corporate Planning and Management at MBC Group states, The industry needs to step up its use of smart workflows to remain competitive. At MBC Group we understand that achieving high maturity in these areas means we are better positioned to navigate challenges, make the most of new opportunities, and deliver content more efficiently. By capitalising on data-driven decision-making, automating our processes, and connecting our systems, MBC is future-proofing its workflows.

Ivan Verbesselt, Chief Chief Strategy & Marketing Officer, Mediagenix added, Mediagenix is committed to supporting companies on their journey to becoming more smart, streamlined, and connected. Our collaboration with industry leaders has revealed that the path forward requires investing in tools and strategies that enhance visibility, reduce redundancies, and enable more agile decision-making. These are the key drivers of our solutions orchestrating the content life cycle as a lean set of collaborative workflows around one source of truth.

The full M-Connect Survey results are available on the Mediagenix website for deeper insights into the state of the industry and strategies for improvement.

For more information about Mediagenix visit: www.mediagenix.tv
LINK: https://kitplus.com/news/mediagenix-survey-shows-55-percent-of-media-c...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Intercom

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

10/02/2026

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

10/02/2026

YouTube TV Launches New $64.99 a Month Sports Plan

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Zeiss Introduces Aatma Prime Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

From the Research Lab to the Production Studio - NUGEN Di...

Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...

10/02/2026

Trump Backs Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC Managing Director Mark Stephens to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC's Gomez: Fewer Owners Means Fewer Voices

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Digital Supply Chain

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Dig...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

09/02/2026

SBS Media Sustainability Challenge returns for 2026

SBS Media Sustainability Challenge returns for 2026 9 February, 2026 Media releases The challenge offers brands and agencies $500,000 in advertising invent...

09/02/2026

SAFTAs19 OPEN CALL FOR IN-MEMORIAM SEGMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...

09/02/2026

CALL FOR INTERNATIONAL BURSARY APPLICATIONS FOR FILM & TV POSTGRADUATE STUDIES - 2026

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/02/2026

NFVF CALL FOR SUBMISSION FOR TRAINING PROVIDER GRANT - 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...

09/02/2026

L3Harris Red Wolf + Sky Warden: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...

09/02/2026

Opening Doors for National High-Assurance Communications

The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...

09/02/2026

5 Reasons to Join Calrec at ISE

Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo): -- Meeting / Demo* Meeting...

09/02/2026

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

09/02/2026

Tegna's KPNX Renews Deal to Broadcast Diamondbacks' Games

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

HBO Max To Launch In The UK & Ireland On March 26

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...

09/02/2026

A Home for World-Class Filipino Entertainment: The Journey and What's Next on Netflix Philippines in 2026

Back to All News A Home for World-Class Filipino Entertainment: The Journey and...

09/02/2026

RT Investigates rapid rise in waiting list for the Central Mental Hospital amid psychiatric care crisis in Ireland

RT Investigates rapid rise in waiting list for the Central Mental Hospital am...

08/02/2026

SMT Brings New AR Weather Visualization and a Refreshed Telestration Look to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and the team that make the Super Bowl into true e...

08/02/2026

Telemundo Deportes Expands Comprehensive Super Bowl LX Coverage to Its Biggest in History

Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...

08/02/2026

Van Wagner Strengthens Levi's Stadium's Revamped Control Room To Match Production Needs of Super Bowl LX

The annual in-venue show is a partnership between the NFL and the host venue NF...

08/02/2026

NEP's TFC Infrastructure and SS71 IBC-Style' Core Power a Progressive Super Bowl LX Infrastructure for NBC Sports

A software-defined IP backbone and centralized signal control hub redefine champ...

08/02/2026

NBC Sports' Super Bowl Compound Signals How IP Has Become the Foundation for Mega-Event Production

NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...

08/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast Upon the Shoulders of a Proven Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

08/02/2026

The Alum Behind the Sound of the Super Bowl

The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...

08/02/2026

VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting International Investors to Participate in Pakistan's Growth

08 Feb 2026 VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting Inter...

07/02/2026

X Games to Host First-Ever Summer Athlete Draft at Cosm Los Angeles on March 12

X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...

07/02/2026

Canon Supports Creative Needs for NBC Sports, Photographers at Super Bowl LX

Onsite experts and shop inside the stadium are providing quick solutions Before any live event production, there is a high probability that unpredictable issue...

07/02/2026

NBC Sports Goes Cinematic on Super Bowl LX Pregame Show With Canon's New 11-55mm Cine Servo Lens

Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...