
Adobe Fast Tracks Artificial Intelligence to All Creative Applications
Frank Beacham November 3, 2023
0 Comments
Adobe has jumpstarted a sweeping movement to artificial intelligence - now including major new generative AI technology into its video, audio, photo and 3D creation software.
At Adobe's annual MAX conference held Oct. 10 -12th in Los Angeles, the company showcased eleven new generative AI capabilities across photo, video, audio, 3D, design, photographic and fashion design applications.
The company previewed Project Stardust, a generative AI-powered editing engine that lets users move or remove objects simply by clicking on them. There are also new generative fill applications for video, 3D and dynamic display models. These tools offer infinite styling possibilities based on other works for image workers with less creation skills.
Project Stardustenables users to select, edit and even delete complex elements in any image, making image editing more intuitive, accessible and time efficient for any user. For example, the technology lets users select persons in a photograph, move them to a different place in the composition and fill in the background where they were previously standing.
Ordinary users can also change elements like the color of a person's clothing or the position in which they're standing - treating any flat images like a file with layers.
Adobe's suite of applications has changed more rapidly in the past year than since their original introduction. This year we highlight new ways generative AI and 3D technologies can supercharge creative expression, reimagining what Adobe tools make possible, said Gavin Miller, vice president and fellow of Adobe Research.
With Firefly, Adobe's family of creative generative AI models, the range and scope of new applications scales beyond image generation. AI can have a major impact on video, audio, animation and motion graphics workflows. Users without A/V training can master these processes and cut production time from days to minutes.
In video and audio applications, Firefly generative AI is brought to video for the first time in text prompts in Premiere Pro and After Effects video editing tools. Project Dub Dub Dubautomates the video dubbing process, making a historically labor and cost intensive task as easy as clicking a button.
Project Dub Dub Dub uses AI recording or the audio track of a video to be automatically translated to all supported languages while preserving the voice of the original speaker. It can be temporally aligned with the original dialog and is ready to publish.
Project Scene Change allows video editors to composite a subject and scene, from two separate videos captured with different camera trajectories. Project Res Up is a tool that converts video from low- to high-resolution using diffusion-based upsampling technology.
Video stories can be crafted with the same editing and trimming tools used by cinematic professionals. Quickly insert and add clips from bins or drag clips between multiple timelines, use three- and four-point editing and create J and L cuts with ease. Trim and tighten with tools such as ripple, roll, slip and slide. Use built-in templates and transitions for video. Use color grading and correction to maintain a consistent look throughout a video.
Two new AI-enabled audio technologies are now in the Adobe Premiere video editing app. Auto-generate the transcript and highlight text to add clips to the timeline - then refine, reorder and trim clips - similar to editing a text document. For further refinement, clear all awkward pauses with bulk deletion and use filler-word detection to remove unwanted filler words, like ah and ugh.
If an audio clip has excessive background noise, distortion or another sonic problem, hit an AI-powered Enhance Speech button to remove distracting background noise and improve the quality of the dialog. In a MAX demo, a clip had a lot of background noise from a background party. The AI cleaned up the audio perfectly with one push of a button.
New AI-based image generation models make it possible for the image generator to interact with large 3D objects. Project Poseable can create a 3D rendering from text input, take depth and perspective into consideration and re-align the object.
Project Neo enables creators to incorporate 3D shapes into 2D designs - without requiring technical expertise in 3D creation tools. Today, creators of 2D designs such as infographics, posters or logos are often limited in their ability to incorporate 3D elements given the complexity of those workflows, which can require years of experience. Project Neo enables neophytes to embrace simplified 3D design within 2D tools and methods. Project Primrose blurs the line between technology and fashion, demonstrating the potential for flexible textile.
A suite of generative AI tools helps anyone along their creative journey, from transforming initial ideas - often represented as rough doodles or scribbles - into polished and refined sketches. They allow further experimenting with color palettes, style variations and different backgrounds.
Finally, in Photoshop, there's a powerful new object-aware editing tool that revolutionizes image editing and moves or removes objects simply by clicking on them. Users can select, edit and delete complex elements in any image - enabling them to select persons in a photograph, move them to a different place in the composition and fill in the background where they were previously standing.
Editors can change elements like the color of a person's clothing and the position in which they're standing - treating any image like a file with layers. This AI-powered tool also makes it simple to remove reflections from photos.
Adobe also upgraded Premiere Pro social and video publishing features, adding Faceb
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...
31/07/2026
10 new Chinese C-Pop voices introduced
While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...
31/07/2026
Reimagines the vintage BBD sound character
PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...
31/07/2026
The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...
31/07/2026
From focus puller to colourist
Caroline Shawley July 30, 2026
0 Comments
Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...
31/07/2026
Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design
Brie Clayton July 30, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Clou...
31/07/2026
Krotos Launches Video to Sound Plugin for DaVinci Resolve
Brie Clayton July 30, 2026
0 Comments
AI-assisted workflow helps editors add synchronized, p...
31/07/2026
Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...
31/07/2026
Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...
31/07/2026
Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...
31/07/2026
RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...
31/07/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...