
Adobe Fast Tracks Artificial Intelligence to All Creative Applications
Frank Beacham November 3, 2023
0 Comments
Adobe has jumpstarted a sweeping movement to artificial intelligence - now including major new generative AI technology into its video, audio, photo and 3D creation software.
At Adobe's annual MAX conference held Oct. 10 -12th in Los Angeles, the company showcased eleven new generative AI capabilities across photo, video, audio, 3D, design, photographic and fashion design applications.
The company previewed Project Stardust, a generative AI-powered editing engine that lets users move or remove objects simply by clicking on them. There are also new generative fill applications for video, 3D and dynamic display models. These tools offer infinite styling possibilities based on other works for image workers with less creation skills.
Project Stardustenables users to select, edit and even delete complex elements in any image, making image editing more intuitive, accessible and time efficient for any user. For example, the technology lets users select persons in a photograph, move them to a different place in the composition and fill in the background where they were previously standing.
Ordinary users can also change elements like the color of a person's clothing or the position in which they're standing - treating any flat images like a file with layers.
Adobe's suite of applications has changed more rapidly in the past year than since their original introduction. This year we highlight new ways generative AI and 3D technologies can supercharge creative expression, reimagining what Adobe tools make possible, said Gavin Miller, vice president and fellow of Adobe Research.
With Firefly, Adobe's family of creative generative AI models, the range and scope of new applications scales beyond image generation. AI can have a major impact on video, audio, animation and motion graphics workflows. Users without A/V training can master these processes and cut production time from days to minutes.
In video and audio applications, Firefly generative AI is brought to video for the first time in text prompts in Premiere Pro and After Effects video editing tools. Project Dub Dub Dubautomates the video dubbing process, making a historically labor and cost intensive task as easy as clicking a button.
Project Dub Dub Dub uses AI recording or the audio track of a video to be automatically translated to all supported languages while preserving the voice of the original speaker. It can be temporally aligned with the original dialog and is ready to publish.
Project Scene Change allows video editors to composite a subject and scene, from two separate videos captured with different camera trajectories. Project Res Up is a tool that converts video from low- to high-resolution using diffusion-based upsampling technology.
Video stories can be crafted with the same editing and trimming tools used by cinematic professionals. Quickly insert and add clips from bins or drag clips between multiple timelines, use three- and four-point editing and create J and L cuts with ease. Trim and tighten with tools such as ripple, roll, slip and slide. Use built-in templates and transitions for video. Use color grading and correction to maintain a consistent look throughout a video.
Two new AI-enabled audio technologies are now in the Adobe Premiere video editing app. Auto-generate the transcript and highlight text to add clips to the timeline - then refine, reorder and trim clips - similar to editing a text document. For further refinement, clear all awkward pauses with bulk deletion and use filler-word detection to remove unwanted filler words, like ah and ugh.
If an audio clip has excessive background noise, distortion or another sonic problem, hit an AI-powered Enhance Speech button to remove distracting background noise and improve the quality of the dialog. In a MAX demo, a clip had a lot of background noise from a background party. The AI cleaned up the audio perfectly with one push of a button.
New AI-based image generation models make it possible for the image generator to interact with large 3D objects. Project Poseable can create a 3D rendering from text input, take depth and perspective into consideration and re-align the object.
Project Neo enables creators to incorporate 3D shapes into 2D designs - without requiring technical expertise in 3D creation tools. Today, creators of 2D designs such as infographics, posters or logos are often limited in their ability to incorporate 3D elements given the complexity of those workflows, which can require years of experience. Project Neo enables neophytes to embrace simplified 3D design within 2D tools and methods. Project Primrose blurs the line between technology and fashion, demonstrating the potential for flexible textile.
A suite of generative AI tools helps anyone along their creative journey, from transforming initial ideas - often represented as rough doodles or scribbles - into polished and refined sketches. They allow further experimenting with color palettes, style variations and different backgrounds.
Finally, in Photoshop, there's a powerful new object-aware editing tool that revolutionizes image editing and moves or removes objects simply by clicking on them. Users can select, edit and delete complex elements in any image - enabling them to select persons in a photograph, move them to a different place in the composition and fill in the background where they were previously standing.
Editors can change elements like the color of a person's clothing and the position in which they're standing - treating any image like a file with layers. This AI-powered tool also makes it simple to remove reflections from photos.
Adobe also upgraded Premiere Pro social and video publishing features, adding Faceb
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...
13/10/2025
Abu Dhabi, UAE October 13, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
13/10/2025
Nick Blood and Saffron Hocking lead casting for Hit Point, brand new original drama series for U and U&Dave
Developed & Produced by Urban Myth Films (a STUDIOC...
13/10/2025
The series from A24 will land in the UK & Ireland in 2026Monday 13 October 2025
...
13/10/2025
Back to All News
Grand Galaxy Hotel' Open for Business: Netflix Confirms Production and Cast
Entertainment
13 October 2025
GlobalSouth Korea
Link copi...
13/10/2025
Back to All News
Netflix Partners with GOBELINS Paris and Guillermo del Toro to...
13/10/2025
Back to All News
Stories Set to Thrill, Move, and Entertain: Netflix Announces ...
13/10/2025
Fox Corporation Executives to Discuss First Quarter Fiscal 2026 Financial Result...
13/10/2025
At the OCP Global Summit, NVIDIA is offering a glimpse into the future of gigawa...
13/10/2025
Season 2 brings murder and West of Ireland humour - and rain - to our screens, with M ir ad Tyers joining the cast
Watch trailer here.
A small-town obituary w...
13/10/2025
The Katie Hannon Interview Live airs tonight & Wednesday night at 7pm
As part of RT 's comprehensive election campaign coverage, journalist Katie Hannon w...
11/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Kevin Tucker on Guidin...
11/10/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
11/10/2025
STAMFORD, Conn. In a move that highlights the growing importance of streaming apps on pay TV platforms, Charter Communications' Spectrum operating brand has...
11/10/2025
Netflix is expanding its video game offerings from mobile into TV by launching party games that its subscribers can play on smart TVs....
11/10/2025
STAMFORD, Conn. Charter Communications' Spectrum News has reached an deal with Comcast to expand distribution of its local news channels to Xfinity TV cust...
11/10/2025
Professional podcasts are booming. They're an effective way to establish company executives as industry leaders, humanize a large organization, drill down o...
11/10/2025
PlayBox Neo, a leading provider of media playout and channel branding solutions, will present its PlayBox Neo Suite media platform for the first time in the U.S...
11/10/2025
As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, runn...
11/10/2025
European technology developer Profuz Digital reflects on another successful IBC Show in Amsterdam from 12 15 September after showcasing the latest version of ...
11/10/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative, is headin...
11/10/2025
Lightware, an industry leader in signal management, is at the center of a growing range of high-profile integrations with its UBEX platform. Built to deliver un...
11/10/2025
FOR-A Latin America and the Caribbean (LAC) will bring its industry-leading signal processing, frame rate conversion and graphics playout software to CAPER 2025...
11/10/2025
Clear-Com is happy to announce its latest collaboration with BNE Productions, a premier production company known for delivering world-class audio for live even...
11/10/2025
Dean's List: Tommy Neblett Shares His YouTube Top Five Boston Conservatory's dean of dance reveals his favorite student dance videos.
By
Sarah Godcher...
10/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Jeff Tucker on Guiding...
10/10/2025
SVG Students To Watch: Vincent Macri, Monmouth University The Jersey local runs Camera 1 on Hawks games and is expanding into technical directing By Brandon Co...
10/10/2025
Flexible budgets: Inside the DFL's new customisable camera concepts for Bund...
10/10/2025
Facing the future: TVN on its technical services for the new Bundesliga season with remote production and all the bells and whistles By Heather McLean
Monday...
10/10/2025
Evolving in-house: Developing broadcast expertise and pushing the women's ga...
10/10/2025
Growing the game: The Deutscher Fu ball-Bund on pushing production innovation fo...
10/10/2025
Proximity and authenticity: DFL kicks off the new football season with more broa...
10/10/2025
Spectrum Brings Select L.A. Lakers Games to Apple Vision Pro With New Immersive ...
10/10/2025
From left, Scoot McNairy, Andrew Durham, Nessa Dougherty, and Emilia Jones attend the premiere of Fairyland at the 2023 Sundance Film Festival. Photo by Jemal...
10/10/2025
By Chuck Parker, CEO of Sohonet
If you work in film and television, you can feel it: anxiety is high. Budgets are tight, schedules are tighter, and AI is a c...
10/10/2025
L3Harris' WESCAM MX-Series EO/IR sensor systems have a long history of supporting complex missions in harsh environments, as seen here on a Kaplan-20 Next G...
10/10/2025
Cobalt Digital Booth # 607 // Journalists: Click to visit Cobalt
NAB NY 2025 Audio monitors join Cobalt's platform, including its latest routers, multiview...
10/10/2025
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
10/10/2025
CHAMPAIGN, Ill. Cobalt Digital will feature its Aria series of audio solutions designed to simplify monitoring, embedding and routing at NAB Show New York, set ...
10/10/2025
LOS ANGELES and PONTE VEDRA BEACH, Florida Amazon's Prime Video has announced a new deal that will allow it to exclusively stream a revival of the PGA Tour&...