Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
By Contributor
Published: November 27, 2020
Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
target=_blank title=Share on LinkedIn class=share-linkedin> Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
https://www.tvbeurope.com/production-post/powered-by-the-cloud-taking-a-fresh-look-at-virtual-live-events title=Share via Email class=share-email>
When the pandemic hit in March 2020 and proceeded to become a global health crisis, the lights were turned off in production studios, sports arenas, and venues around the world.
At the same time, all live business events, such as exhibitions and conferences, were canceled - webinars and Zoom calls abounded as the broadcast technology community strived to maintain the critical connections and conversations that drive our industry forward. At Grass Valley, we were intent on maintaining engagement with our customers and partners, whether they were working in their home or office. We created a fresh and innovative approach to keep our customers informed and help establish an air of normalcy during a time that was anything but normal.
Pivoting to the virtual world In March 2020, GV Live Presents was born. At its core, this initiative is about engaging with customers, partners, and industry peers and keeping them engaged. We wanted to deliver a comprehensive debate and vision programme on the key topics driving the TV industry, new product launches, customer case studies, deep-dive product demonstrations, and webinars - entirely on a virtual platform.
The Engage 2020 live newscast that took place in October this year formed a key component of this virtual offering. Our aim was to create a truly innovative and engaging programme, giving customers and partners a vital opportunity to connect with us in the absence of the annual industry gatherings in Las Vegas and Amsterdam.
Making it happen To bring the events to life, we decided there was no better way to showcase the capability of a newly launched, Cloud-based SaaS product - which is ideally suited for live production environments - than to produce a whole live event ourselves.
We used our game-changing GV AMPP (Agile Media Production Platform) Cloud-based production system to run the entire live production for both events. The very same technology that our customers - like esports giant Blizzard Entertainment - deployed to connect with their global audiences helped create our virtual offering. We gave attendees a firsthand look at how this revolutionary approach to live production could seamlessly handle multiple live feeds from various locations worldwide.
Production for the event was spread across seven sites and two continents, with everything from animated graphics, live video feeds, and master control orchestration through to pre-recorded live video feeds, interviews, and panel sessions handled entirely in the Cloud. The new GV AMPP System Dashboard was pivotal to the smooth running of the production, providing an overview of the entire infrastructure deployed to put the live newscast together. It let us bring lots of different components - the main production switcher, multiple clip players, and a secondary mixer - onto the same screen, so we had a clear view of exactly what was happening across the entire workflow.
Taking a virtual, Cloud approach also freed the production team from being in a single physical location. We had a small production crew of three, including the director and technical director (TD), in a Covid-safe environment at the Florida studio, audio and master control were handled from the UK, and clip playback out of Belgium.
Although the TD was calling the shots from Florida, none of the vision processing was done there. Instead, we took the four live camera feeds, and fed them into our GV AMPP 1RU servers, where they were encoded and sent to an AWS datacenter in Oregon - at low latency - over the public internet. Additional feeds were coming in from our offices in Breda, in the Netherlands, Newbury, UK, and Crown Point in Grass Valley, California as part of the multi-camera, multi-person discussions.
One of the live newscast's standout features is the minimal delay between the presenter communicating to panelists at the other side of the world. Although the video feeds of each of the panelists were arriving at the datacentre at slightly different times because they were coming from different parts of the world, GV AMPP automatically time-aligned the feeds and seamlessly managed latency throughout. As a result, the Grass Valley leaders could interact and engage naturally, without any awkward pauses or time lags.
It was quite a complex show for us to pull off, but GV AMPP was flawless. We didn't experience any technical problems during the entire production.
Changing the virtual game Grass Valley not only revolutionised Cloud-based remote production with GV AMPP, we showed that innovative virtual events - when done right - are a real gamechanger and provide an entirely new platform for the industry to connect and communicate.
The GV Live Presents program and the Innovate 2020 and Engage 2020 virtual live events speak to Grass Valley's status as a true industry pioneer; we don't just talk about breaking barriers - we do it. We're excited to show even more innovation in the coming months.
GV Live Presents - Innovate 2020 and Engage 2020 events have been hugely successful, allowing us to connect and engage the media and entertainment community. The two live newscasts drew over 5,0
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
