Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
By Contributor
Published: November 27, 2020
Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
target=_blank title=Share on LinkedIn class=share-linkedin> Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
https://www.tvbeurope.com/production-post/powered-by-the-cloud-taking-a-fresh-look-at-virtual-live-events title=Share via Email class=share-email>
When the pandemic hit in March 2020 and proceeded to become a global health crisis, the lights were turned off in production studios, sports arenas, and venues around the world.
At the same time, all live business events, such as exhibitions and conferences, were canceled - webinars and Zoom calls abounded as the broadcast technology community strived to maintain the critical connections and conversations that drive our industry forward. At Grass Valley, we were intent on maintaining engagement with our customers and partners, whether they were working in their home or office. We created a fresh and innovative approach to keep our customers informed and help establish an air of normalcy during a time that was anything but normal.
Pivoting to the virtual world In March 2020, GV Live Presents was born. At its core, this initiative is about engaging with customers, partners, and industry peers and keeping them engaged. We wanted to deliver a comprehensive debate and vision programme on the key topics driving the TV industry, new product launches, customer case studies, deep-dive product demonstrations, and webinars - entirely on a virtual platform.
The Engage 2020 live newscast that took place in October this year formed a key component of this virtual offering. Our aim was to create a truly innovative and engaging programme, giving customers and partners a vital opportunity to connect with us in the absence of the annual industry gatherings in Las Vegas and Amsterdam.
Making it happen To bring the events to life, we decided there was no better way to showcase the capability of a newly launched, Cloud-based SaaS product - which is ideally suited for live production environments - than to produce a whole live event ourselves.
We used our game-changing GV AMPP (Agile Media Production Platform) Cloud-based production system to run the entire live production for both events. The very same technology that our customers - like esports giant Blizzard Entertainment - deployed to connect with their global audiences helped create our virtual offering. We gave attendees a firsthand look at how this revolutionary approach to live production could seamlessly handle multiple live feeds from various locations worldwide.
Production for the event was spread across seven sites and two continents, with everything from animated graphics, live video feeds, and master control orchestration through to pre-recorded live video feeds, interviews, and panel sessions handled entirely in the Cloud. The new GV AMPP System Dashboard was pivotal to the smooth running of the production, providing an overview of the entire infrastructure deployed to put the live newscast together. It let us bring lots of different components - the main production switcher, multiple clip players, and a secondary mixer - onto the same screen, so we had a clear view of exactly what was happening across the entire workflow.
Taking a virtual, Cloud approach also freed the production team from being in a single physical location. We had a small production crew of three, including the director and technical director (TD), in a Covid-safe environment at the Florida studio, audio and master control were handled from the UK, and clip playback out of Belgium.
Although the TD was calling the shots from Florida, none of the vision processing was done there. Instead, we took the four live camera feeds, and fed them into our GV AMPP 1RU servers, where they were encoded and sent to an AWS datacenter in Oregon - at low latency - over the public internet. Additional feeds were coming in from our offices in Breda, in the Netherlands, Newbury, UK, and Crown Point in Grass Valley, California as part of the multi-camera, multi-person discussions.
One of the live newscast's standout features is the minimal delay between the presenter communicating to panelists at the other side of the world. Although the video feeds of each of the panelists were arriving at the datacentre at slightly different times because they were coming from different parts of the world, GV AMPP automatically time-aligned the feeds and seamlessly managed latency throughout. As a result, the Grass Valley leaders could interact and engage naturally, without any awkward pauses or time lags.
It was quite a complex show for us to pull off, but GV AMPP was flawless. We didn't experience any technical problems during the entire production.
Changing the virtual game Grass Valley not only revolutionised Cloud-based remote production with GV AMPP, we showed that innovative virtual events - when done right - are a real gamechanger and provide an entirely new platform for the industry to connect and communicate.
The GV Live Presents program and the Innovate 2020 and Engage 2020 virtual live events speak to Grass Valley's status as a true industry pioneer; we don't just talk about breaking barriers - we do it. We're excited to show even more innovation in the coming months.
GV Live Presents - Innovate 2020 and Engage 2020 events have been hugely successful, allowing us to connect and engage the media and entertainment community. The two live newscasts drew over 5,0
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
