Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
By Contributor
Published: November 27, 2020
Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
target=_blank title=Share on LinkedIn class=share-linkedin> Grass Valley's Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents Engage 2020 event, which was produced entirely in the Cloud.
https://www.tvbeurope.com/production-post/powered-by-the-cloud-taking-a-fresh-look-at-virtual-live-events title=Share via Email class=share-email>
When the pandemic hit in March 2020 and proceeded to become a global health crisis, the lights were turned off in production studios, sports arenas, and venues around the world.
At the same time, all live business events, such as exhibitions and conferences, were canceled - webinars and Zoom calls abounded as the broadcast technology community strived to maintain the critical connections and conversations that drive our industry forward. At Grass Valley, we were intent on maintaining engagement with our customers and partners, whether they were working in their home or office. We created a fresh and innovative approach to keep our customers informed and help establish an air of normalcy during a time that was anything but normal.
Pivoting to the virtual world In March 2020, GV Live Presents was born. At its core, this initiative is about engaging with customers, partners, and industry peers and keeping them engaged. We wanted to deliver a comprehensive debate and vision programme on the key topics driving the TV industry, new product launches, customer case studies, deep-dive product demonstrations, and webinars - entirely on a virtual platform.
The Engage 2020 live newscast that took place in October this year formed a key component of this virtual offering. Our aim was to create a truly innovative and engaging programme, giving customers and partners a vital opportunity to connect with us in the absence of the annual industry gatherings in Las Vegas and Amsterdam.
Making it happen To bring the events to life, we decided there was no better way to showcase the capability of a newly launched, Cloud-based SaaS product - which is ideally suited for live production environments - than to produce a whole live event ourselves.
We used our game-changing GV AMPP (Agile Media Production Platform) Cloud-based production system to run the entire live production for both events. The very same technology that our customers - like esports giant Blizzard Entertainment - deployed to connect with their global audiences helped create our virtual offering. We gave attendees a firsthand look at how this revolutionary approach to live production could seamlessly handle multiple live feeds from various locations worldwide.
Production for the event was spread across seven sites and two continents, with everything from animated graphics, live video feeds, and master control orchestration through to pre-recorded live video feeds, interviews, and panel sessions handled entirely in the Cloud. The new GV AMPP System Dashboard was pivotal to the smooth running of the production, providing an overview of the entire infrastructure deployed to put the live newscast together. It let us bring lots of different components - the main production switcher, multiple clip players, and a secondary mixer - onto the same screen, so we had a clear view of exactly what was happening across the entire workflow.
Taking a virtual, Cloud approach also freed the production team from being in a single physical location. We had a small production crew of three, including the director and technical director (TD), in a Covid-safe environment at the Florida studio, audio and master control were handled from the UK, and clip playback out of Belgium.
Although the TD was calling the shots from Florida, none of the vision processing was done there. Instead, we took the four live camera feeds, and fed them into our GV AMPP 1RU servers, where they were encoded and sent to an AWS datacenter in Oregon - at low latency - over the public internet. Additional feeds were coming in from our offices in Breda, in the Netherlands, Newbury, UK, and Crown Point in Grass Valley, California as part of the multi-camera, multi-person discussions.
One of the live newscast's standout features is the minimal delay between the presenter communicating to panelists at the other side of the world. Although the video feeds of each of the panelists were arriving at the datacentre at slightly different times because they were coming from different parts of the world, GV AMPP automatically time-aligned the feeds and seamlessly managed latency throughout. As a result, the Grass Valley leaders could interact and engage naturally, without any awkward pauses or time lags.
It was quite a complex show for us to pull off, but GV AMPP was flawless. We didn't experience any technical problems during the entire production.
Changing the virtual game Grass Valley not only revolutionised Cloud-based remote production with GV AMPP, we showed that innovative virtual events - when done right - are a real gamechanger and provide an entirely new platform for the industry to connect and communicate.
The GV Live Presents program and the Innovate 2020 and Engage 2020 virtual live events speak to Grass Valley's status as a true industry pioneer; we don't just talk about breaking barriers - we do it. We're excited to show even more innovation in the coming months.
GV Live Presents - Innovate 2020 and Engage 2020 events have been hugely successful, allowing us to connect and engage the media and entertainment community. The two live newscasts drew over 5,0
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
Latest Innovations Extend Fiber to Any Location and Elevate Subscriber Quality o...
Grass Valleys Ian Fletcher takes TVBEurope behind the scenes of its GV Live Presents - Engage 2020 event, which was produced entirely in the Cloud.
