
Signiant Inc. today announced that Dan Marshall has been appointed to the newly created role of Chief Revenue Officer. Reporting directly to CEO Margaret Craig, Marshall is now responsible for driving all of the companys global sales activities. He assumed the role on May 3, 2021.
Dans knowledge of the industry and his relationships with key customers are second to none, said Craig. Im thrilled to welcome him to the leadership team and the timing is perfect. Signiants market momentum continues to accelerate, driven by SaaS products that solve mission-critical problems today while laying the groundwork for a much broader platform vision going forward. As a trusted advisor to media executives around the world, Dan will jumpstart our ability to deliver the Signiant message and engage with the industry at a strategic level.
Marshall brings many years of experience building and driving high-performance, customer-centric sales organizations in the media technology sector. He joins Signiant from Amazon Web Services (AWS), where he led several large teams involved in implementing media workflows in the cloud. Marshall joined AWS in 2015 via its acquisition of Elemental Technologies, a pioneer in multi-screen video streaming technologies, where he led the sales organization from the start-up phase through to market leadership. Prior to Elemental he managed sales and other customer-facing functions for Omneon, where he played a pivotal role in growing a global business that transformed the video server and storage market.
Commenting on his move to Signiant, Marshall points to the highly differentiated nature of Signiants cloud-native SaaS platform. During my time at AWS I was deeply involved in conceptualizing and implementing the next-generation media supply chain, and I want to continue to play an active role in supporting customers on that journey. Building on a foundation of widely-deployed transport optimization technology, Signiant is the only media tech company that is pursuing a true platform strategy. This approach allows us to deliver even greater value to our customers were driving down TCO by delivering economies of scale, reduced complexity, and agile, efficient workflows.I know these are the things that matter to media enterprises in todays challenging environment, and Im excited to join an innovative, entrepreneurial software organization that is already on a high-growth trajectory.
Long established within the M&E industry for optimizing the transfer of large files over IP networks, Signiants role in the media technology stack has expanded dramatically in recent years. In todays hybrid cloud, multi-cloud world, the companys Software Defined Content Exchange (SDCX) platform provides the connective fabric between globally distributed content repositories both within and between media companies of all sizes. In addition to providing fast, secure access to media assets regardless of storage type and location, this increasingly involves management of information about the assets.
The recently announced acquisition of Lesspain Software is an important milestone in the Signiant story, adds Marshall. By expanding the value proposition beyond file transfer into adjacent media-centric capabilities, were delivering on a unique and compelling vision of the future that aligns with emerging customer needs.
About Signiant:
Signiants enterprise software provides people and systems with fast, reliable, secure global access to valuable media assets regardless of storage type or location. Our cloud-native Software Defined Content Exchange (SDCX) SaaS platform anchors the next-generation media technology stack, optimizing content flow within and between more than 50,000 media companies of all sizes. From content creation through distribution, Signiant plays a mission-critical role in file-based workflows and cloud upload/download across the media supply chain. For more information, please visit http://www.signiant.com.
More from TV-Bay
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
27/06/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, has announced a new collaboration with Gencom Techno...
27/06/2025
Pixel Power (A Rohde & Schwarz Company) has recently been working with France T l visions, the French national public TV broadcaster, on a number of projects fo...
27/06/2025
DPA Microphones' U.S. team, a partner of Wisycom SRL, is hosting a free webinar focused on Wisycom's innovative RF distribution technology for wireless ...
27/06/2025
Avid today announced the release and immediate availability of its fully integrated, industry-leading news platform, uniting MediaCentral and Wolftech News in...
27/06/2025
PlayBox Neo is only half way through the year and has already experienced sustained demand for the company's wide range of smart media solutions, reporting ...
25/06/2025
KRK introduces the Kreate Series Studio Monitors, the newest addition to the brand's wide range of audio offerings. The Kreate monitors bring extraordinary ...
25/06/2025
Collaboration with space-branded real estate specialist brings next level offshoring agility to broadcasters, OTT platforms, media tech and software companies ...
25/06/2025
NUGEN Audio will host Can You Hear Me Clearly, an online panel discussion on speech intelligibility and why it matters, on Tuesday, July 8 at 2 p.m. EDT (7 p....
25/06/2025
Utelogy Corporation, a global leader in connected workspace management, monitoring, and analytics, is excited to bring Legrand | AV into its Utelligence Allianc...
24/06/2025
The Singapore Repertory Theatre (SRT), one of the leading professional theatre companies in Asia, recently deployed Clear-Com 's Arcadia Central Station, r...
24/06/2025
Brightline Lighting introduces an all-in-one, low voltage control system for variable white lighting over a single DMX cable. Designed to provide seamless compa...
24/06/2025
Who Is Troveo? Troveo is a video licensing platform helping creators monetize unused footage through AI licensing: Content owners such as creators, filmmakers, ...
24/06/2025
Applications Now Open for Groundbreaking UK Leadership Initiative Closes 31 July
Rise AV, the advocacy group championing gender diversity and professional de...
24/06/2025
Radio Televisyen Malaysia (RTM) Sarawak, the central regional division of Malaysia s state broadcast network, has chosen DHD audio mixing consoles and digital s...
24/06/2025
Friend MTS, the number one anti-piracy provider in media, sports, and entertainment, today announced it is partnering with MNC Media & Entertainment, Southeast ...
24/06/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of Elite Handheld Accessories that includes new innovative designs for...
24/06/2025
Experience Commerce, a leading full-service digital agency and part of the Cheil SWA group, has won big at the Afaqs! Marketer's Excellence Awards 2025. The...
24/06/2025
LiveU has announced the successful completion of the European FIDAL/B5VideoNet (B5GVN) project. The project demonstrated pioneering advancements in remote video...
20/06/2025
Pixellot, the world's largest streamer of sports video - transforming three million annual hours of gameplay into personal stories of individual success - t...
20/06/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global cohort for 2025. The...
20/06/2025
ZOE Broadcasting Network, Inc. (ZBNI/ZOE TV), a valued customer of PlayBox Neo for over a decade, has further solidified its position among global television ne...
19/06/2025
Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's industry-leading creative tools, Media Composer and Avid NEXIS , on...
19/06/2025
Telestream, a global leader in media workflow technologies, today introduced key innovations in the newest version of Telestream Qualify, a cloud-native quality...
19/06/2025
Limecraft, a leading provider of cloud-based production and delivery tools for the media and entertainment industry, today announced the general availability of...
19/06/2025
Grass Valley, the media and entertainment industry's leading technology innovator, today announced a significant advancement in Greek media production: the ...
19/06/2025
Linear, Live Sports and Playout Origination from Globecast's Newest Facility in Westlake Village, CA
Globecast, the leading provider of broadcast, media an...
19/06/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, is pleased...
19/06/2025
Lightware Visual Engineering, a pioneer in signal management, has begun rolling out paper-only packaging for its flagship products, heralding another important ...
19/06/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announces that it has been selected ...
19/06/2025
HighField AI, the industry's first multimodal, agentic AI solution purpose-built for broadcast newsrooms, today announced its integration with CGI OpenMedia...
19/06/2025
Amino, a global leader in enterprise video and digital signage technology, today announced that its flagship media player, the H200W with Orchestrate, has been ...
19/06/2025
News agency ENEX, a long-term LiveU customer, has expanded its use of LiveU's Matrix cloud-native IP video distribution platform with the addition of an ad ...
19/06/2025
Broadcast Solutions, one of Europe's largest media systems integration groups, has completed a remarkable project to create an extensive infrastructure at A...
19/06/2025
Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built ...
19/06/2025
In today's connected world, constituents expect real-time access to live government proceedings. In the last decade, governments worldwide have responded by...
16/06/2025
Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...
16/06/2025
Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
11/06/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU Technology & Innovation Award in partnership with Dalet for their innovative pro...