
Calls for reprioritising diversity data gathering as productions return to set
Sky today reported further progress on its diversity targets for original productions in the UK.
A new analysis of Sky's Diamond diversity data confirms that a quarter (25%) of on-screen talent come from a Black, Asian or Minority Ethnic background, above Sky's target of 20%.
In addition, progress has been made on two targets that have previously proven to be challenging - ethnic diversity among senior production roles and series writers.
In the six months to the end of March this year BAME representation in senior roles in production reached 10% for the first time, achieving Sky's target.
Sky has long considered increasing BAME representation in senior production roles (Head of department level) as critical in fostering the growth and development of new and diverse talent behind the camera.
Among writers, BAME representation across original drama and comedy reached 17%, a 9-point improvement on Sky's full-year report announced earlier this year.
Sky has collected data from across its original commissions made in the UK as part of Project Diamond. Using the world-first Diamond system, created by the TV industry's Creative Diversity Network (CDN), broadcasters can now use data to track representation across a wide range of characteristics.
Commenting on the results, Gary Davey, CEO of Sky Studios and Executive sponsor of Sky's Multiculture Network, said, We are encouraged by the most recent data but we know we still have a lot of work to do in reaching and maintaining all our inclusion targets.
As more and more productions return to set, ensuring cast and crew fill out their Diamond data forms is a critical task, alongside daily temperature checking and other safety measures.
Diamond can only be as effective and useful to the industry as the data it is able to collect. As productions start back up again, I encourage all of us to redouble our efforts on gathering data that will help make long-lasting change for the better.
In June this year, Sky committed £30m to support the fight against racial injustice and invest more in diversity and inclusion. A number of measures are being implemented to; improve Black, Asian and Minority Ethnic representation at all levels across all of Sky's territories, make a difference in communities impacted by racism and further enable Sky to use the power of its voice and platform to highlight racial injustice. Sky is also appointing a Chief Diversity & Inclusion Officer and has established a Diversity Action Group, made up of diverse colleagues from across Sky.
ENDS
Notes to Editors
Media Contact: Harrison.Kelly@sky.uk / +44 (0) 7817476365
About Diamond
Diamond emerged from the recognition that solving a big issue' like diversity requires cross-industry collaboration. Together, the Diamond broadcasters - BBC, ITV, Channel 4, Viacom/Channel 5 and Sky - collect data from those working and appearing on UK TV productions.
Diamond collects data across 6 characteristics: gender, gender identity, age, ethnicity, sexual orientation and disability and across 30 TV channels. CDN is responsible for publishing this data by broadcaster, by genres and by role types, so that we might monitor long term changes across the production workforce.
As well as offering insights, Diamond holds the industry to account, providing an on-going account of the impact of their efforts to transform the industry into one that is inclusive and making the most of opportunities for the creative and technical talent in the industry.
About Sky
With 24 million customers across seven countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content.
Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We're also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.
Our technology allows customers to watch what they want, when they want, how they want, and as we connect millions of families to content they love, we believe it is our responsibility to do it safely. That's why we offer services like Sky Broadband Buddy and the Sky Kids app. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion. To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We're committed to being Europe's first net zero carbon entertainment company by 2030 - two decades before we have to - and we're an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.
About Sky Studios
Sky Studios brings to screen unique stories from the very best talent in Europe.
We develop, produce and fund original drama, comedy and documentary for Sky's 24m customers and beyond, with 52 scripted shows already in production. Building on the success of critically-acclaimed Sky originals including Emmy-winning Chernobyl, Bafta-winning Patrick Melrose and international hits Babylon Berlin and Riviera, Sky Studios is the new creative home of Sky originals, such as The Third Day with Jude Law, ZeroZeroZero from the makers of Gomorrah and The N
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative sol...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Brie Clayton April 15, 2026
0 Comments
Deal will expand AJA's video ...
16/04/2026
Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14
Brie Clayton April 15, 2026
0 Comments
Deity Microphones today announce...
16/04/2026
Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party ...
16/04/2026
Head straight for orbit with GeForce NOW - no space helmet required.
PRAGMATA,...
15/04/2026
Open Broadcast Systems has announced that BBC World Service has selected its IP ...
15/04/2026
LiveU has announced an expansion of its collaboration with Sony Corporation, add...
15/04/2026
Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...
15/04/2026
The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...
15/04/2026
Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...
15/04/2026
Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...
15/04/2026
For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...
15/04/2026
The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...
15/04/2026
JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...
15/04/2026
The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...
15/04/2026
NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...
15/04/2026
AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...
15/04/2026
Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...
15/04/2026
Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...
15/04/2026
CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...
15/04/2026
Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...
15/04/2026
The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...
15/04/2026
AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...
15/04/2026
Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...
15/04/2026
Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions
Sports and entertainm...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
Image courtesy of MD Helicopters...
15/04/2026
Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...
15/04/2026
U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...