Atresmedia launches for all America its new channel AtrescineLa nueva se al se presenta al p blico hispano en HD con un extenso cat logo fruto de un acuerdo con Video Mercury Films.Atresmedia Internacional estrena Atrescine, un nuevo canal en HD dedicado al cine espa ol y dirigido al mercado hispano. Con este lanzamiento, crece la oferta de se ales internacionales del grupo, que ya integran Antena 3, Atreseries y Hola! TV, y se abre en el continente americano la principal ventana de exhibici n del s ptimo arte espa ol.
In just four years, Atresmedia Internacional ha casi cuadruplicado el n mero de hogares abonados - todos sus canales ya llegan a m s de 51 millones en todo el mundo y se ha convertido en el operador europeo con m s canales fuera de sus fronteras.
La presentaci n de Atrescine ha tenido lugar en NATPE (Miami), uno de los eventos audiovisuales m s importantes del calendario internacional, donde se destac el contenido del nuevo canal, que contar con el mejor cat logo de cine espa ol de todos los tiempos y todos los g neros (m s de 3.000 t tulos) gracias a un acuerdo con Video Mercury Films, el mayor distribuidor del mundo de cine espa ol y propietario de m s del 70% del cine producido en Espa a desde sus inicios.
Para Javier Nuche, director general de Atresmedia Diversificaci n, el lanzamiento de Atrescine es fruto de nuestra estrategia de apostar por un porfolio de canales complementarios, con contenidos nicos y originales y que nos consolida como uno de los principales programadores en Latinoam rica y el mercado hispano de EEUU .
La apuesta de Atresmedia Internacional sorprender a la audiencia con pel culas que ya forman parte de la historia del celuloide: desde joyas cinematogr ficas de los a os 50, hasta los t tulos espa oles m s taquilleros. En esta l nea, el presidente de V deo Mercury Films, Enrique Cerezo, asegura que con Atrescine satisfacemos una importante demanda por consumir cine espa ol de calidad; especialmente en el continente americano . Respecto a la alianza con Atresmedia, Cerezo destaca que se trata de un acuerdo estrat gico que combina la calidad de nuestras producciones con el conocimiento de Atresmedia Internacional de un mercado altamente competitivo, en el que opera con xito desde hace m s de 20 a os .
El nuevo canal podr disponer tambi n de t tulos propios de Atresmedia Cine, que cerr 2017 como productora cinematogr fica de referencia al superar los 30 millones de euros con nueve largometrajes y el 31,8% de la taquilla del cine espa ol.
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Atresmedia launches for all America its new channel AtrescineLa nueva se al se presenta al p blico hispano en HD con un extenso cat logo fruto de un acuerdo con Video Mercury Films.Atresmedia Internacional estrena Atrescine, un nuevo canal en HD dedicado al cine espa ol y dirigido al mercado hispano. Con este lanzamiento, crece la oferta de se ales internacionales del grupo, que ya integran Antena 3, Atreseries y Hola! TV, y se abre en el continente americano la principal ventana de exhibici n del s ptimo arte espa ol.
