Colorfront Unveils Next-Gen SDR to Dolby Vision HDR Conversion at HPA Tech Retreat 2024 with CTO Bill Feightner to Host Breakfast Roundtable

February 9, 2024

Colorfront (colorfront.com), the multi-award-winning pioneer in high-performance dailies, transcoding, and streaming solutions for feature films, OTT, broadcast, and commercials, announces its involvement in the HPA Tech Retreat from February 18-22 in Rancho Mirage, CA. An essential gathering for the vanguard of film, streaming, and production technology, the HPA Retreat will serve as the stage for Colorfront to demonstrate its mastery in the art and science of color.

At the retreat, Colorfront is set to reveal the latest enhancements to its premier product suite, emphasizing its flagship mastering platform, Transkoder. This years highlight is unveiling the Colorfront Engines Dolby Vision conversion capability, a revolutionary feature that redefines the conversion of SDR content into Dolby Vision HDR. This conversion process not only transitions SDR to visually stunning Dolby Vision HDR but also produces unique Dolby Vision metadata, guaranteeing that the Dolby-derived SDR output visually matches the original SDR content. This innovative roundtripping method presents a unified, streamlined, single-source workflow for mastering and distribution.

The HPA Engineering Excellence Award-winning Colorfront Engine now allows users to seamlessly upgrade extensive SDR content libraries to the Dolby Vision HDR format, addressing the surge in HDR-ready displays and devices with a straightforward, time-efficient, and cost-effective solution.

Bill Feightner, CTO of Colorfront, will lead a breakfast roundtable at the HPA Retreat for an immersive discussion on this transformative technology. This session will delve into how Transkoders new capabilities not only elevate the visual experience but also safeguard the artistic essence of the original SDR production.

Attendees at the HPA Retreat will have numerous opportunities to interact with the Colorfront team, witness live product demonstrations in the Innovation Zone, and immerse themselves in the dynamic, collaborative atmosphere for which the HPA Retreat is celebrated.

For additional details, please get in touch with Martin Vann via martinv@colorfront.com or explore more at colorfront.com.



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