Adobe Accelerates Collaboration with New Creative Cloud and Document Cloud Capabilities

Adobe Accelerates Collaboration with New Creative Cloud and Document Cloud Capabilities

Brie Clayton October 18, 2022

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At Adobe MAX - the world's largest creativity conference - Adobe (Nasdaq:ADBE) announced the expansion of collaboration tools within Creative Cloud and Document Cloud, enabling new collaborative workflows that will empower creators to meet ever-growing content demands across multiple platforms while working from anywhere. Content now fuels the global economy, and more content is being created by remote teams than ever before, making seamless collaboration critical to delivering content with speed and scale.

According to a recent Adobe study, more than 165 million people have joined the Creator Economy since 2020, and roughly one in four people are contributing photography, videography, creative writing and other content to online spaces. As creators now expect flexibility to work remotely, they are demanding game-changing ways to collaborate with their clients and organizations, whether they are in the same room or halfway across the world.

Creativity today is a team sport. To deliver a successful project on deadline, a team needs to efficiently share inspiration, assets and feedback, said Scott Belsky, Chief Product Officer, Adobe. The innovations we're announcing today enable seamless collaboration throughout the creative process.

Photoshop and Illustrator Introduce New Share for Review Collaboration Capabilities Incorporating client feedback is key to delivering successful projects, and designers understandably want to control what they share with clients during the review process. Now available in beta for Photoshop and Illustrator, Share for Review fine-tunes the file sharing, review and feedback process, providing creators with full control over what they share, and with whom.

An industry-first sharing system provides two options: designers can choose to co-edit a live file (Invite to Edit) or share one version of a file (Share for Review).

Share for Review allows creators to share a version-specific link to a Photoshop or Illustrator file, then see reviewers' comments and conversations automatically flow back into their app, eliminating the need to juggle between tools to address feedback.

Creative teams can use Share for Review to complete work faster and with greater creative control, deciding which version of a file to share, and when to push changes.

Collaborators do not need to sign up or sign in to comment.

Reviewers can highlight specific parts of images or illustrations for comments.

Share for Review keeps me focused on my workflow, so I can stay in the zone and spend less time fetching feedback, said Dan Flores, 2D illustrator and visual designer at Azalea Creative Group.

Adobe Previews World's First Camera to Cloud integration with RED Digital Cinema and Fujifilm Now used globally by more than 4,300 productions, Adobe Camera to Cloud (powered by Frame.io) ignited the transition from external drives to cloud-based camera workflows, and fundamentally changed the way video is created. Today, Adobe is previewing new Camera to Cloud integrations built into RED Digital Cinema's V-RAPTOR and V-RAPTOR XL camera systems [hyperlink to announcement] and Fujifilm [hyperlink to announcement] cameras to further revolutionize collaboration in production workflows.

Adobe's first-to-market Camera to Cloud technology enabled productions to automatically transfer media from the production set to the cloud, letting the post-production team to start work on the footage immediately. The newly announced Adobe Camera to Cloud integrations further streamline the process by transferring media directly from cameras to organized Frame.io folder structures, without the need for intermediate devices, saving both production costs and time. This new in-camera evolution is anticipated to become a standard within the next decade.

The RED team is proud to build on our history of working with Frame.io, becoming the first cinema camera company to bring this groundbreaking advancement to the filmmaking community, said Jarred Land, president of RED Digital Cinema. As we introduce this technology to deliver direct RAW and proxy files directly to edit via the cloud, we are excited for users to start unlocking the benefits that cloud collaboration can bring to productions at all levels.

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Natively integrating Adobe's Camera to Cloud with Fujifilm mirrorless cameras removes a huge time barrier between production and post for photographers and videographers, said Victor Ha, vice president of electronic imaging and optical devices, Fujifilm North America. It's not just ground-breaking, it's game-changing. We're honored to bring this technology to mirrorless digital cameras users around the world, and we're excited to see what comes next.

More PDF Collaboration and Productivity While Share for Review helps creative agencies more easily collect feedback in Adobe Photoshop, Illustrator, and InDesign, creative professionals still face challenges working with key contracts and proposals created in Microsoft Word or Excel. Adobe Acrobat PDFs can simplify how creative teams review, collaborate, and distribute these documents, whether they're on the desktop, web or mobile. Over the last year alone, users opened more than 400 billion PDFs in Adobe Document Cloud, and Adobe processed over 8 billion digital signatures. Today, Adobe is announcing innovative improvements to how users view and

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