Sony Pixel Power calrec Sony

MBC GROUP Streamlines Playout with Integrated Software Solution from Imagine Communications

31/03/2021

Imagine Communications has gone live with the first phase of an innovative new playout infrastructure for MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA) region. Imagine and MBC collaborated over an extended period to achieve the broadcaster's goals of creating a highly efficient playout automation environment that protects revenue streams through multiple, interlocking redundancies, while providing opportunities for future expansion.

To deliver both the cost-effectiveness and operational flexibility that MBC GROUP sought, the entire solution at the broadcaster's headquarters in Dubai Media City has been implemented in software running on COTS hardware. Pivotal to the installation is Imagine's scalable Versio modular playout solution, which allows MBC to quickly and cost-effectively add new channels to meet its changing business needs, while enabling the addition of new functionalities without disruption to the broadcaster's daily operations.

MBC is a market-leading broadcaster, and we intend to continue to grow, said Nader Mokhtar, Director of MCR, Broadcast and STB Technology at MBC GROUP. Central to our planning is a highly automated playout operation, which provides a high level of security and resilience, and allows us to maximize our revenues across multiple platforms. Imagine Communications impressed us with a detailed proof of concept that demonstrated that their dedicated regional team really understood our long-term requirements, and could deliver an agile, scalable solution that would match our needs.

The modular nature of Versio enables media companies to choose from an industry-leading variety of functionality on an as-needed basis. Via Versio Graphics, MBC can leverage Adobe After Effects to create and modify sophisticated graphics in real time, even while on-air. The touchscreen-based Versio Master Control Surface (MCS) provides live control for all functionality, simplifying and streamlining MBC's workflow from creation to air.

Mokhtar added: An important requirement was to integrate After Effects into the workflow to deliver outstanding on-air graphics, synonymous with the MBC brand. Imagine Communications understood those requirements and has provided a tightly integrated, highly resilient and scalable end-to-end playout infrastructure that can grow as our needs change.

The first phase of the playout center is equipped to deliver 11 premium HD channels, with full N+N redundancy and seamless failover. Centralized control of the Versio playout channels, graphics and master control, as well as all third-party devices, is handled by Imagine's field-proven ADC automation. Versio IOX high-performance storage delivers large-scale shared storage for all content and playback and provides an environment in which third-party software tools can be readily incorporated.

Imagine Communications' Nexio+ AMP video servers manage content ingest with content workflows controlled using the Nexio Motion workflow orchestrator, in conjunction with the Versio IOX shared storage. The software-defined architecture provides interfaces to a number of external networks, including traffic and scheduling, as well as data sources for the on-air graphics.

Source material and live feeds are delivered as SDI signals, which can be seamlessly switched in the Imagine Platinum IP3 router ensuring fault-free delivery with minimum latency. The Platinum IP3 integrated multiviewer functionality provides MBC with a highly reliable and space-saving monitoring solution. Imagine's Magellan SDN Orchestrator software control system handles signal management and paves the way for hybrid IP/SDI expansion in future phases. Channel outputs are delivered to the various platforms in a mixture of hybrid SDI or compressed transport streams.

This is a significant project for the region and indeed for Imagine, said Anas Hantash, head of Middle East, South Asia and North Africa for Imagine Communications. It's a groundbreaking playout platform for MBC, which delivers excellent production values and precision playout with extremely high reliability. Our software approach means MBC can scale the solution almost infinitely, in terms of the number of channels, its geo-diversity, and where required, additional functionality. All this in a solution that comfortably meets MBC's CAPEX and OPEX targets, while establishing a strong platform for growth in the future.

Hantash added, I'm extremely proud of the journey we have taken with MBC's experts. We worked closely as a team to first identify all the business workflow challenges and then to explore areas of improvement. The conclusion is the implementation of a state-of-the-art solution that addresses MBC's business needs today and enables a smooth future expansion for the next phases of their business growth.

The new system contract was awarded to Imagine Communications in May 2020, commissioned in late 2020 and went on air in March 2021.

MBC GROUP and Imagine Communications won the 2021 Digital Studio Award for Excellence in Technical Installation and Supplier Innovation for the implementation of Imagine's Versio playout solution at MBC's Dubai facility. The award ceremony was held in Dubai last night.
LINK: https://www.kitplus.com/news/MBC_GROUP_Streamlines_Playout_with_Integr...
See more stories from tvbay

More from TV-Bay

13/05/2021

DPA Microphones Introduces Two New Headset Microphones

DPA Microphones announces the 4466 CORE Omnidirectional and 4488 CORE Directional Headset Microphones. Based on the design of the company's groundbreaking 6...

13/05/2021

Studio Technologies Leader Clock Central to Harpa Concert Hall and Convention Center and rsquo;s Dante Workflow

Harpa is a distinguished venue in the heart of Iceland's capital, housing a ...

13/05/2021

Taipei CEO1950 Venue Wines and amp; Dines With AJA KUMO 1616-12G

From concerts and musical performances, to art exhibitions, fashion shows and beyond, CEO1950 is a versatile event space and cultural center located in the hear...

13/05/2021

Trio of Spanish Tedial Customers Upgrade to Evolution MAM

Tedial, the leading independent MAM technology solutions specialist has announced that a trio of Spanish customers have upgraded their existing Tedial MAM solut...

13/05/2021

Michael Day takes the helm at Tolka as CEO

Tolka announces a new addition to its management team with the appointment of Michael Day as chief executive officer, effective from May 1st 2021. His role will...

13/05/2021

LYNX Technik Launches greenMachine Callisto+ Hardware with Dual-Channel Up Down Cross Converter Configuration

LYNX Technik, provider of modular signal processing interfaces, announces its la...

13/05/2021

KDDI Corporation, Japan Chooses Media Links MD8000-100G Edition for Channel Expansion

New Media over IP Transport Platform represents a 10x increase in bandwidth, tra...

13/05/2021

New Wooden Camera Accessories for Blackmagic Pocket Cinema Camera 6K Pro

Wooden Camera is introducing a full range of kits and accessories for the new Blackmagic Pocket Cinema Camera 6K available. Designed especially to accommodate ...

13/05/2021

Dejero EnGo Key to Cinematographers Virtual Video Village for Remote Creative Collaboration

Uninterrupted connectivity between multiple locations enabled instant communicat...

13/05/2021

Zest4.TV Relies on Clear-Com to Bring Black Friday Online for Retailer PrettyLittleThing

FreeSpeak II Wireless Intercom and IP-based Eclipse Matrix Frame Drive Hybrid Pr...

13/05/2021

Avolites Announces Immediate Availability of Powerful New Titan v15 Software

Avolites has announced the release of the latest version of its lighting software Titan, v15 which includes the highly-anticipated Timeline feature set. Timelin...

13/05/2021

Lightware Visual Engineering releases further switchers under the Taurus UCX product set

Lightware Visual Engineering UK & Ireland, the leading manufacturer of DVI, HDMI...

13/05/2021

Mad Old Nut Introduces Remote Solution for Editors

Leading post production technology and services innovator Mad Old Nut Productions, Inc. has unveiled a revolutionary new offering, Apart But Together (ABT), a l...

13/05/2021

Creativity, ambition, determination, commissioning and production and what it takes to get your idea on screen

The Royal Television Society TVC and The Production Guild of Great Britain (PGGB...

11/05/2021

Leader Welcomes Terry Millard to European Management Team

Leader Electronics announces the appointment of Terry Millard as UK-based European Business Development Manager. This new addition to the Leader team forms part...

11/05/2021

Densitron launches new button versions of UReady universal control surface

Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced the introduction of two new variations of its U...

11/05/2021

Switch Media Wins Contract to Provide Telekom Television with an OTT Service Using MediaHQ Lite

Switch Media, a world leader in online video technology, has announced it won th...

11/05/2021

Quicklink joins the SRT Alliance to integrate SRT into their award-winning contribution solutions

Quicklink, the leading global provider of award-winning software and hardware so...

11/05/2021

WMBS Radio Pivots with JVC GY-HC500SPC CONNECTED CAM for Video Sports Broadcasts

As the first local radio station in Uniontown, Pennsylvania, WMBS has been keeping its local community informed of news, weather and local sports since 1937. Wh...

11/05/2021

Media Links and VIDI Deliver IP Technology Services and Solutions for Russias Largest Integrated Media Network

Media Links, manufacturer and pioneer in Media over IP transport technology, ann...

11/05/2021

LiveU Launches All-inclusive Live Video Subscription Service LiveU 360

LiveU, the leader in live video streaming and remote production solutions, has today launched its new all-inclusive, subscription-based service with a flexible ...

11/05/2021

Winning Together IBC2021 Awards to celebrate industry collaboration and innovation

IBC today announces the official call for entries for the IBC2021 Innovation Awa...

11/05/2021

ATEME Launches a Green Delivery Solution for Video Service Providers

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced the launch of its Green Delivery solution - an integra...

08/05/2021

Imagine Introduces Economical, High-Availability Storage With Latest Versio IOX Offering

Imagine Communications has further developed its industry-leading storage portfo...

08/05/2021

The media industry has redefined innovation - and found new opportunities, says DPP report

The media industry's business network, the DPP, has published a series of th...

08/05/2021

EasyBroadcast Explores the Future of Video Streaming at TVOT LIVE Spring 2021

EasyBroadcast, a leading provider of end-to-end streaming solutions and technologies for TV channels, OTT service providers, and enterprises, today announced th...

08/05/2021

Otelco Delivers Tenfold Faster Broadband Speeds and Forges Path to FTTH with Harmonic

Harmonic (NASDAQ: HLIT) today announced that U.S. cable operator Otelco is deliv...

08/05/2021

Actus Digital Addresses Increased Growth in the Middle East

Actus Digital, a leading provider of broadcast compliance and monitoring solutions, today announced Mark Barkey as the new director of sales in the Middle East,...

08/05/2021

Interras BATON Media Player Supports Netflix Licensed Delivery Specifications

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced that its BATON Media Player (BMP) n...

08/05/2021

Broadpeak Delivers High-Performance CDN Benchmarking Tool Leveraging Intel Xeon Scalable Processors and DPDK

Broadpeak , a leading provider of content delivery network (CDN) and video strea...

08/05/2021

Harmonic Recognized as Market Share Leader in vCMTS and DAA by DellOro Group

Harmonic (NASDAQ: HLIT) today announced that DellOro Group, the trusted source for market information about the telecommunications, networks, and data center IT...

07/05/2021

DoP Michael Sanders Seamlessly Executes Remote Productions with AJA U-TAP SDI

Change is a constant in production, with new technologies, formats, and standards continuously challenging professionals to adapt and evolve. When the global pa...

07/05/2021

Streamly puts live event audiences in the director chair with AWS

Whether binge-watching a new series, catching a baseball game live or tuning into an online event, modern audiences favor personalized viewing experiences. In t...

07/05/2021

Polygon Labs Announces Expansion of Porta Gateway Workflow Enabler to Broaden Capabilities of Unreal Engine

Polygon Labs, an innovative studio pushing the boundaries of interactive data ap...

07/05/2021

Calrec makes immersive mixing for live broadcast easy; free training for live mixing in Dolby Atmos now available

Calrec, a leading manufacturer of audio broadcast equipment, has announced the l...

07/05/2021

TVU Networks Gets the Call for NFL Draft Live Video Distribution

TVU Networks, the market and technology leader in cloud and IP-based live video solutions, was the top pick in the 2021 NFL Draft for cloud-based video distribu...

07/05/2021

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

JW Player, the leading video software and data insights platform, today announce...

07/05/2021

du Partners with ATEME on OTT and DTH Projects to Improve Offering Across the UAE

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV...

07/05/2021

Busan Sound Stage Equips Its Audio Facilities With PMC

A wide range of PMC professional studio monitors have been installed at Busan Sound Stage, a new audio post production facility in South Korea that has been est...

07/05/2021

KOTV Enhances Weather Segments with FOR-A FVW-700 Telestrator

FOR-A Corporation of America today announced KOTV, the CBS affiliate serving Tulsa, Okla. (DMA #58), is enhancing its newscast weather segments with a new FVW-7...

07/05/2021

iSIZE raises $6.3m in funding led by Octopus Ventures to tackle environmental impact of video streaming

iSIZE, a deep-tech company that applies deep learning to optimize video streamin...

07/05/2021

Mascon Selects Harmonics CableOS Platform to Address the Boom in Broadband Usage

Harmonic (NASDAQ: HLIT) today announced that Canadian cable operator Mascon, a Telus brand, is delivering superior broadband experiences to subscribers with Har...

07/05/2021

Triveni Digital Explores Impact of ATSC 3.0 at TVOT Live Spring 2021

Triveni Digital today announced that the companys leaders will share their expertise and insights on the ATSC 3.0 ecosystem, solutions, and forecasts through a ...

07/05/2021

HPA Awards Announce Engineering Excellence Call for Entries

HPA Awards has announced that the call for submissions for the HPA Engineering Excellence Award is open. Entries will be accepted until June 18, 2021. Celebrati...

06/05/2021

Nigerian Evangelical TV Channel Expands with PlayBox Neo Broadcast Playout System

PlayBox Neo announces the completion of a broadcast playout system for a globall...

05/05/2021

BOXER SYSTEMS APPOINT MARC RISBY AS MANAGING DIRECTOR

Boxer Systems have appointed Marc Risby as Group Managing Director, signalling the beginning of an exciting new chapter of growth for the group. With 30 years&...

04/05/2021

Mo-Sys VP Pro gets Sony Venice integration

Mo-Sys Engineering world leader in precision camera tracking solutions for virtual production, has now integrated its virtual production software - Mo-Sys VP Pr...

04/05/2021

EditShare Enables Houses of Worship to Connect with Fast-Growing Number of Online Congregants

EditShare , a technology leader that specializes in collaboration, security, and...

04/05/2021

DPA Provides Pristine Reference Sources for High-profile Sound Libraries

Creating audience-immersing sound experiences from audio that is true to the source is no easy feat, but DPA Microphones has been leading the way in reference m...

04/05/2021

Invictus Entertainment Lightens the Mood With Live Comedy Specials Using AJA KUMO 1616-12G

The Tony Baker Show and Keep Your Distance, Presented by KevOnStage were two ...