ITV Launches I'm A Celebrity...Get Me Out Of Here! in Fortnite with John Lewis & Partners
As part of the brand new series of I'm A Celebrity... Get Me Out Of Here!, ITV is launching a bespoke I'm A Celebrity experience in Fortnite Creative live today. The iconic Castle set has been recreated allowing players to take on their very own Castle Coin Challenges and camp trials throughout the series. The I'm A Celebrity Castle Trials' will be updated weekly throughout the course of the show with new games and content.
In a media first, John Lewis & Partners will be the castle map's integrated commercial partner, brokered by media agency MGOMD as part of the John Lewis Christmas campaign. John Lewis inspired festive games will feature in the map each week along with a branded shop where players can obtain supplies and power up Christmas lights for their virtual camp. Launching with a special preview video from leading Fortnite YouTube creator Ali-A, this exciting partnership will be supported across ITV owned channels and further commercial partner integration both in-game and more widely across I'm A Celebrity will be unveiled later in the series.
The campaign has been created by Metavision, the agency and studio bringing entertainment IP and brands to the Metaverse (as part of the ITV Group), in collaboration with Fortnite Creative team 3D Lab. It builds on ITV's strategy for the Metaverse, with the launch of an in-game version of The Void in Fortnite Creative earlier this year and a recent partnership between ITV Studios' The Voice and Metaverse platform Avakin Life.
Rhys Hancock, Co-Founder and MD, Metavision, said: The Metaverse represents an exciting opportunity for entertainment and commercial brands to connect with the audiences of tomorrow in the spaces where they hang out and play. We're thrilled to be bringing I'm A Celebrity and John Lewis to Fortnite Creative in a genuine first campaign of its kind over the next three weeks. Working with John Lewis and their media agency MGOMD has enabled our vision for a true 360 content partnership across TV, online and the Metaverse. There's a lot more to come from this campaign, including some unexpected surprises.
Bhavit Chandrani, Director of Creative & Digital Partnerships, ITV, said: Bringing our IP into the Metaverse creates huge opportunities for us across our programming and also allows us to take those shows and our clients into another world where younger audiences live. This is a really exciting step to be both launching I'm A Celebrity in Fortnite and to be partnering with John Lewis to extend such an iconic media campaign into this new world.
Claire Pointon, Customer Director at John Lewis & Partners, said: We are excited to be collaborating with ITV and Metavision on this innovative and unique campaign. Launching our Christmas story Unexpected Guest into the Fortnite Metaverse will bring to life the advert in a new and original format to our customers. Im A Celebrity is synonymous with the Christmas period and this is the perfect partnership as we celebrate the moments that lead up to Christmas, bringing more magic and escapism to the nation. Gamification and the Metaverse are growing at pace and as a brand we are constantly searching for activity that will modernise our brand and continue to keep us relevant in everyday moments for our customers. We look forward to continuing this partnership as it develops further into this new and exciting world .
Natalie Bell, CEO at MG OMD, said: This is a hugely exciting project for the agency to be involved in, which sees us take the iconic brand of John Lewis into new territories, environments & audiences. The integrated partnership between John Lewis, MG OMD, ITV and Metavision has really enabled us to bring to life the amazing Christmas ad #unexpectedguest, via a truly cutting edge activation.
Im A Celebrity...Get Me Out Of Here! airs at 9pm on ITV. Players can enter the I'm A Celebrity Castle Trials experience through Fortnite Creative by entering the code 6991-4289-2871 in the Discover tab.
This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch of a significant update that brings an array o...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
ITV Launches I'm A Celebrity...Get Me Out Of Here! in Fortnite with John Lewis & Partners
