Last week, hundreds of artists, publishers, creators, and individuals working in the audio industry met up in Germany for Spotify's All Ears Podcast Summit and All Music Friday Summit. The events offered a chance for attendees to hear from experts in their fields and gain insights on reaching larger audiences across podcasting and music.
Welcoming the podcast industry to Wilhelm Hallen The 2023 All Ears Podcast Summit made history as the largest-ever podcast event in Germany. Experts from production, marketing, publishing, and advertising presented, shared advice, and connected. The conference, which spanned five stages at the Wilhelm Hallen conference center, included panels, interviews, workshops, and live podcast recordings.
For the Record had the chance to talk to Saruul Krause-Jentsch, Spotify's Head of Podcast in Germany, who shared more about the summit.
Podcasts are an important audio entertainment medium in Germany, about which, in which, and with which there is a lot of discussion, she noted. We generally take great pleasure in exchanging ideas with all our partners, creators, and competitors. Spotify is the most important podcast pioneer in Germany, not only because of our great content, but also because of the technology and tools we have available for creators. This event helps guide the conversation of the future of podcasting while also sharing more about our creator-focused mission with Spotify for Podcasters.
Credit: Frameshock Productions
Credit: Frameshock Productions
Credit: Frameshock Productions
NEXT
Advertising avenues for podcasters We know that advertising is an important topic for our creators, so we dedicated an entire stage to this subject. Spotify and industry experts discussed the growth potential of podcast advertising and how to successfully market shows to target audiences. Kristiana Carlet, Head of International Advertising Sales at Spotify, took the stage to welcome the crowd and highlight some of Spotify's tools like the recently launched broadcast-to-podcast feature and our Podsights reporting. She shared:
By now, it's evident that podcasts are no longer emerging. Podcasts are now an important part of our lives-an essential way we connect to the world, our communities, and ourselves. They are a mainstream medium, and they are increasingly becoming one of the best environments for a brand's advertising, with extensive targeting and measurement that you would expect from digital media.
Podcasts today reach over one in four Germans every month. And on Spotify, we see German users spend over 50 minutes per day listening to podcasts. As podcast consumption continues to grow, we're continuing to invest in tools and resources for creators, publishers, and advertisers in Germany.
Yves Brunschwiler, Head of Sales for Central Europe at Spotify, also graced the stage for a panel discussing the current podcast advertising market from a marketing perspective. When asked if the podcast industry has really managed to grow beyond a niche curiosity and fully mature in just a few years, he replied:
I think it has-our podcast business continues to surpass even our own high expectations. Since launching podcasts five years ago, we've gone from practically zero market share and a handful of podcasts to being a global leader in the market with more than 5 million podcasts on the platform in more than 180 markets. And our investments are paying off: Since we launched the Spotify Audience Network in the U.S. in 2021, we have seen a 700% increase in publishers and a 500% increase in advertisers' participation. Spotify continues to be at the forefront of audio culture, helping listeners celebrate their individuality and discover new audio content-including ads-on a global scale.
Music to their ears The podcast community wasn't the only group learning and networking in Berlin last week. The All Music Friday Summit also took place at the Wilhelm Hallen conference center. This first-of-its-kind business event brought together artists from different genres and participants from across the industry. Ranging from keynotes and panels to fireside chats and master classes, the day's talks were filled with professionals listening and learning about all aspects of the business. And, naturally, there was plenty of live music to enjoy.
We asked Conny Zhang, Spotify's Head of Music for Germany, what she hoped people would take away from the summit:
Our mission was to create the best event for emerging and established artists, and the best experience for artists and listeners. The All Music Friday Summit brought the German music industry together in this capacity for the first time and was a place of exchange, learning, and networking. We wanted to highlight and amplify artists who were willing to share their experiences and paths to success. In the program we had sessions for producers and songwriters, discussions about management philosophies, and tips for social media and content creation. We talked about trends, global music discovery, and the future of music. And of course, fun was an important part of the program!
Credit: Frameshock Productions
Credit: Frameshock Productions
To learn more about the events and presentations, visit the All Ears and the All Music websites.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Last week, hundreds of artists, publishers, creators, and individuals working in the audio industry met up in Germany for Spotify's All Ears Podcast Summit and All Music Friday Summit. The events offered a chance for attendees to hear from experts in their fields and gain insights on reaching larger audiences across podcasting and music.
