5 minute read
Share
alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>
In 2020, Telenor launched Mitt Spor, an IoT-based tracking service that provides a comprehensive overview of your pets location. Now, Telenor is separating the business to focus exclusively on tracking services. Joining forces in this venture is DyreID, owned by the Norwegian Veterinary Association.
The new company will be named Telenor Tracking Solutions and will become part of the Telenor Amp portfolio, which currently consists of 16 companies with a combined value of 10 to 15 billion Norwegian kroner.
Telenor has a rich history of cultivating successful collaborations and partnerships. Mitt Spor started small, but we see potential for further growth and partnerships. Thats why we are now spinning off both the service and the IoT team from Telenor Norway, says Dan Ouchterlony, Head of Telenor Amp.
In Norway, over 95 percent of pet owners use ID tagging, where a chip with a unique ID under the skin is linked to owner information. By integrating DyreID into Mitt Spor, the product will have a comprehensive database utilized through advanced technology that combines Telenors mobile network with GPS and motion tracking technology.
Telenor Amp is investing 25 million Norwegian kroner in the new company and will be the majority owner, while DyreID will be a minority owner. The company will be led by Andreas Johnsen, who has extensive experience in Telenor in IoT and business development.
Significant Market PotentialMitt Spor allows real-time tracking of pets and provides alerts if your furry friend is on the loose, among other features. Since its launch in 2020, Telenor has continuously worked with thousands of customers to enhance the service. In the future, the company plans to launch a new tracking device for cats.
Telenor has a leading IoT position in the Nordic region, and by establishing this company, we are strengthening our commitment. With the establishment of Telenor Tracking Solutions, we will focus on developing tracking services. Ultimately, we have ambitions to build a holistic ecosystem to ensure the safety, health, and well-being of pets, says Ouctherlony, adding:
Over 1.2 million Norwegians currently live with dogs. In addition, it is estimated that we have around 700,000 owned cats in Norway. There is significant market potential, and we also see great opportunities in both the Nordic region and the rest of Europe, says Ouchterlony.
Optimal Tracking SolutionDyreID, owned by the Norwegian Veterinary Association, has been operating the registry for ID tagging in Norway for almost 30 years. Over 95 percent of dog owners in Norway use ID tagging. By integrating DyreID into Mitt Spor, the result is a unique product with robust and highly anticipated solutions.
DyreID was the first in the world with a national real-time health data database for pets, and by integrating Telenors technology with ours, we have developed an innovative product that we have great confidence in. Now we look forward to taking this to a new level, says Gudbrand Lie Vatn, CEO of DyreID.
Mitt Spor provides continuous tracking of the dogs location and activity level. In addition, the tracking device is connected to DyreIDs national database for pets.
By combining ID tagging with Mitt Spor, it provides pet owners with the best and safest tracking and retrieval solution. Now that we are bringing in fresh capital and increasing the momentum, we will be able to further develop the product and incorporate more features for different pets. This contributes to giving pet owners extra security and experiencing less stressful situations, says Lie Vatn.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
21/07/2026
When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR
coverage, the leading media services provider faced a familiar challe...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...
21/07/2026
Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...
21/07/2026
Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K
Brie Clayton July 20, 2026
0 Comments
Colorist blends vintage film looks to shape...
5 minute read 
