5 minute read
Share
alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>
In 2020, Telenor launched Mitt Spor, an IoT-based tracking service that provides a comprehensive overview of your pets location. Now, Telenor is separating the business to focus exclusively on tracking services. Joining forces in this venture is DyreID, owned by the Norwegian Veterinary Association.
The new company will be named Telenor Tracking Solutions and will become part of the Telenor Amp portfolio, which currently consists of 16 companies with a combined value of 10 to 15 billion Norwegian kroner.
Telenor has a rich history of cultivating successful collaborations and partnerships. Mitt Spor started small, but we see potential for further growth and partnerships. Thats why we are now spinning off both the service and the IoT team from Telenor Norway, says Dan Ouchterlony, Head of Telenor Amp.
In Norway, over 95 percent of pet owners use ID tagging, where a chip with a unique ID under the skin is linked to owner information. By integrating DyreID into Mitt Spor, the product will have a comprehensive database utilized through advanced technology that combines Telenors mobile network with GPS and motion tracking technology.
Telenor Amp is investing 25 million Norwegian kroner in the new company and will be the majority owner, while DyreID will be a minority owner. The company will be led by Andreas Johnsen, who has extensive experience in Telenor in IoT and business development.
Significant Market PotentialMitt Spor allows real-time tracking of pets and provides alerts if your furry friend is on the loose, among other features. Since its launch in 2020, Telenor has continuously worked with thousands of customers to enhance the service. In the future, the company plans to launch a new tracking device for cats.
Telenor has a leading IoT position in the Nordic region, and by establishing this company, we are strengthening our commitment. With the establishment of Telenor Tracking Solutions, we will focus on developing tracking services. Ultimately, we have ambitions to build a holistic ecosystem to ensure the safety, health, and well-being of pets, says Ouctherlony, adding:
Over 1.2 million Norwegians currently live with dogs. In addition, it is estimated that we have around 700,000 owned cats in Norway. There is significant market potential, and we also see great opportunities in both the Nordic region and the rest of Europe, says Ouchterlony.
Optimal Tracking SolutionDyreID, owned by the Norwegian Veterinary Association, has been operating the registry for ID tagging in Norway for almost 30 years. Over 95 percent of dog owners in Norway use ID tagging. By integrating DyreID into Mitt Spor, the result is a unique product with robust and highly anticipated solutions.
DyreID was the first in the world with a national real-time health data database for pets, and by integrating Telenors technology with ours, we have developed an innovative product that we have great confidence in. Now we look forward to taking this to a new level, says Gudbrand Lie Vatn, CEO of DyreID.
Mitt Spor provides continuous tracking of the dogs location and activity level. In addition, the tracking device is connected to DyreIDs national database for pets.
By combining ID tagging with Mitt Spor, it provides pet owners with the best and safest tracking and retrieval solution. Now that we are bringing in fresh capital and increasing the momentum, we will be able to further develop the product and incorporate more features for different pets. This contributes to giving pet owners extra security and experiencing less stressful situations, says Lie Vatn.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
5 minute read 
