7.8 million surplus mobiles Press Releases: 06 March 2013
Over half of us have at least two old mobile phones gathering dust in a drawer, according to a recent survey. Local sports clubs now wish to collect them.
We keep upgrading our mobile far more often than we send our old handsets for recycling.
These old handsets simply pile up in our rummage drawer. Sports clubs all round Norway are now collecting handsets you no longer need. Over 90 percent of an old handset can be recycled for new production, says Berit Svendsen, CEO of Telenor Norway.
550 sports clubs all round the country are launching an extensive campaign to collect old mobile phones. This voluntary campaign is a cooperative effort between Telenor and the The Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF). Clubs receive NOK 35 for each handset they collect.
Millions of phones And there are plenty of phones to seek out.
According to a Norstat questionnaire on behalf of Telenor, 51 percent of Norwegians age 17 or older, have at least one surplus handset lying around. 19 percent even have four phones or more.
Which all adds up to around 7.8 million surplus mobile phones.
2.2 million mobile handsets were sold in Norway in 2012, ten percent fewer than the previous year. Smartphones now account for 86 percent of sales.
People prefer to keep their smartphones for a bit longer, but we still think it is worth continuing this campaign for many years. Norwegians care about the environment and there is a huge number of surplus phones out there, says Berit Svendsen.
Boosting club funds This is the third year the campaign is being run. In the first two years, sports clubs collected over 350,000 old handsets, raising NOK 12.4 million for the clubs in the process.
In boosting club funds around Norway, this money is going to a good cause. The campaign also has a clear green profile. This provides an added boost to the volunteers who go round collecting the phones, says B rre Rognlien President of The Norwegian Olympic and Paralympic Committee and Confederation of Sport.
The campaign is part of the Telenor programme Old phone new life and is becoming known to the population. Four in ten people say they have heard of it, and nine out of ten say they would be willing to donate a surplus phone to the campaign, according to the Norstat survey.
Recycled The phones are collected in special bags to prevent them being taken out of the bag to ensure the safety of those who donate their old phone to the campaign.
They are then counted and registered in Norway before being sent to Telenor's environment certified recycling partner Regenersis Inc. in Britain, one of the world's largest recyclers of electronic equipment.
Surplus handsets in figures
Have one old phone: 23%
Have two old phones: 20%
Have three old phones: 12%
Have four old phones: 7%
Have five old phones: 6%
Have six or more: 6%
Source: Norstat
Facts about old phone new life
Telenor recycling of used mobile phones in a collaboration with the Norwegian Confederation of Sports, in Telenorbutikken and by return envelopes that can be ordered on www.telenor.no/gjenbruk
A total of 550 sports teams will collect used mobile phones in 2013. The list of clubs is on www.idrett.no
The used mobile phones collected are counted by Alternative Data AS in Oslo before they are sent to Telenor's international recycling partner Regenersis in the UK. The company is certified and has strict procedures for safety and handling of hazardous waste.
Agreement with Regenersis applies to all Telenor companies. Today, Telenor mobile recycling schemes are present in Norway, Sweden, Denmark, Hungary, Montenegro, Serbia, Malaysia and Thailand.
The used phones are either recycled or reused.
All profits from the program returned to the sport teams or to charity with a clear green profile.
Contact
Elisabeth Helgesen, Communications Advisor at Telenor Norge AS, tel: +47 47 90 00 35, e-mail elisabeth.helegsen@telenor.com
Morten Sch nfeldt, marketing Director Norges idrettsforbund, tlf. 922 00 878, e-post: morten.schonfeldt@idrettsforbundet.no
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
7.8 million surplus mobiles Press Releases: 06 March 2013 
