NBA TV Nets Most-Watched NBA Playoffs First Round Ever; Viewership Up 237% May 2, 2014
Indiana vs. Atlanta Game 6 Delivers NBA TV's Most-Viewed Telecast of All Time; Averages More Than One Million Total Viewers NBA.com & NBA Mobile Register Double-Digit Audience Growth Across All Key Metrics
NBA Digital has delivered unprecedented audience growth through its first round coverage of the 2014 NBA Playoffs with NBA TV netting its most-watched game coverage of all time and its two most-viewed telecasts ever. Additionally, NBA.com and NBA Mobile have generated double-digit audience growth across all key metrics.
NBA TV's seven originally produced live game telecasts averaged 720,000 total viewers to register the network's most-viewed NBA Playoff coverage of all time and a 237% increase over the comparable first round coverage last year. The network's presentation of Game 6 featuring the Indiana Pacers and Atlanta Hawks on Thursday, May 1, produced NBA TV's most-viewed telecast ever with an average of 1,071,000 total viewers.
The Pacers/Hawks game peaked with 1,978,000 total viewers from 9:30-9:45 p.m. ET, the most-watched quarter hour in the network's history. NBA TV's Pacers/Hawks telecast surpassed the mark set two days earlier (Tuesday, April 27) - Memphis vs. Oklahoma City, Game 5 - with an average of 939,000 total viewers.
Four of NBA TV's live game telecasts were up triple digits among total viewers over last year's comparable coverage including the aforementioned Grizzlies/Thunder Game 5 (up 452%), along with the Atlanta Hawks/Indiana Pacers Game 5, on Wednesday, April 28 (up 227%), the Pacers/Hawks Game 3 on Thursday, April 24 (up 209%) and the Dallas Mavericks/San Antonio Spurs Game 2 on Wednesday, April 23 (up 186%).
Additional NBA TV highlights include:
--The network delivering three of its most-viewed game telecasts of all time (Indiana/Atlanta Game 6, Memphis/Oklahoma City Game 5, and Indiana/Atlanta Game 3 with an average of 757,000 total viewers);
--The best delivery in network history across all key demos with each category up more than 200% over last year's NBA Playoffs;
--Total day audience up 103% on NBA TV since the start of the playoffs and the network's highest-ever daily viewership for the opening round of the playoffs;
--NBA GameTime, the network's signature studio show, generating a 31% viewership increases for its post-game coverage throughout the first round.
NBA Digital has also registered record traffic across its digital platforms (NBA.com and NBA Mobile) with page views up 29% and video views up 7% over last year. NBA Mobile, in particular, has posted a 126% increase in video views and 46% gain in page views when compared with the first round of the playoffs in 2013. The league's staple NBA Game Time app is up 90% in downloads since the playoffs began.
Since the start of the NBA Playoffs, seven out of the top 10 most-discussed TV programs on Twitter have been NBA games, with Game 2 of the Oklahoma City/Memphis series (airing on TNT) ranking as the most-discussed NBA Playoff game on Twitter during the 2014 NBA Playoffs to date with 800,000 tweets.
About NBA Digital's NBA Playoff Coverage
NBA TV's more than 1,500 hours of playoff programming continues with nightly coverage on the league's signature studio show - NBA GameTime - with comprehensive pre- and post-game content, along with original programs including NBA Inside Stuff presented by Samsung Galazy and The Starters. Additionally, NBA TV televises Kumho Tire Playoff Playbacks, 60-minute versions of each playoff game.
NBA Digital's comprehensive content offerings across NBA.com and NBA Mobile, including the league's signature NBA Game Time app, make it home to the most expansive NBA Playoff coverage across multiple screens. Popular features across NBA Digital's cross-platform portfolio include Playoff Series Hubs with video highlights and game live game coverage, and social media presentations via desktop and mobile web, including NBA Playoffs Pulse and Kia Social Spotlight.
Source: Nielsen Fast Nationals based on Live + Same Day data stream for NBA TV, dates of the 2014 NBA Playoffs compared to the historical NBA TV Playoffs and network telecasts since being measured (11-01-2010 - 05-01-2014)
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NBA TV Nets Most-Watched NBA Playoffs First Round Ever; Viewership Up 237% May 2, 2014
