NBA TV Nets Most-Watched NBA Playoffs First Round Ever; Viewership Up 237% May 2, 2014
Indiana vs. Atlanta Game 6 Delivers NBA TV's Most-Viewed Telecast of All Time; Averages More Than One Million Total Viewers NBA.com & NBA Mobile Register Double-Digit Audience Growth Across All Key Metrics
NBA Digital has delivered unprecedented audience growth through its first round coverage of the 2014 NBA Playoffs with NBA TV netting its most-watched game coverage of all time and its two most-viewed telecasts ever. Additionally, NBA.com and NBA Mobile have generated double-digit audience growth across all key metrics.
NBA TV's seven originally produced live game telecasts averaged 720,000 total viewers to register the network's most-viewed NBA Playoff coverage of all time and a 237% increase over the comparable first round coverage last year. The network's presentation of Game 6 featuring the Indiana Pacers and Atlanta Hawks on Thursday, May 1, produced NBA TV's most-viewed telecast ever with an average of 1,071,000 total viewers.
The Pacers/Hawks game peaked with 1,978,000 total viewers from 9:30-9:45 p.m. ET, the most-watched quarter hour in the network's history. NBA TV's Pacers/Hawks telecast surpassed the mark set two days earlier (Tuesday, April 27) - Memphis vs. Oklahoma City, Game 5 - with an average of 939,000 total viewers.
Four of NBA TV's live game telecasts were up triple digits among total viewers over last year's comparable coverage including the aforementioned Grizzlies/Thunder Game 5 (up 452%), along with the Atlanta Hawks/Indiana Pacers Game 5, on Wednesday, April 28 (up 227%), the Pacers/Hawks Game 3 on Thursday, April 24 (up 209%) and the Dallas Mavericks/San Antonio Spurs Game 2 on Wednesday, April 23 (up 186%).
Additional NBA TV highlights include:
--The network delivering three of its most-viewed game telecasts of all time (Indiana/Atlanta Game 6, Memphis/Oklahoma City Game 5, and Indiana/Atlanta Game 3 with an average of 757,000 total viewers);
--The best delivery in network history across all key demos with each category up more than 200% over last year's NBA Playoffs;
--Total day audience up 103% on NBA TV since the start of the playoffs and the network's highest-ever daily viewership for the opening round of the playoffs;
--NBA GameTime, the network's signature studio show, generating a 31% viewership increases for its post-game coverage throughout the first round.
NBA Digital has also registered record traffic across its digital platforms (NBA.com and NBA Mobile) with page views up 29% and video views up 7% over last year. NBA Mobile, in particular, has posted a 126% increase in video views and 46% gain in page views when compared with the first round of the playoffs in 2013. The league's staple NBA Game Time app is up 90% in downloads since the playoffs began.
Since the start of the NBA Playoffs, seven out of the top 10 most-discussed TV programs on Twitter have been NBA games, with Game 2 of the Oklahoma City/Memphis series (airing on TNT) ranking as the most-discussed NBA Playoff game on Twitter during the 2014 NBA Playoffs to date with 800,000 tweets.
About NBA Digital's NBA Playoff Coverage
NBA TV's more than 1,500 hours of playoff programming continues with nightly coverage on the league's signature studio show - NBA GameTime - with comprehensive pre- and post-game content, along with original programs including NBA Inside Stuff presented by Samsung Galazy and The Starters. Additionally, NBA TV televises Kumho Tire Playoff Playbacks, 60-minute versions of each playoff game.
NBA Digital's comprehensive content offerings across NBA.com and NBA Mobile, including the league's signature NBA Game Time app, make it home to the most expansive NBA Playoff coverage across multiple screens. Popular features across NBA Digital's cross-platform portfolio include Playoff Series Hubs with video highlights and game live game coverage, and social media presentations via desktop and mobile web, including NBA Playoffs Pulse and Kia Social Spotlight.
Source: Nielsen Fast Nationals based on Live + Same Day data stream for NBA TV, dates of the 2014 NBA Playoffs compared to the historical NBA TV Playoffs and network telecasts since being measured (11-01-2010 - 05-01-2014)
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
NBA TV Nets Most-Watched NBA Playoffs First Round Ever; Viewership Up 237% May 2, 2014
