Sony Pixel Power calrec Sony

UFC 246: The Switch, Strategic TV Bring Conor McGregor's Return to the World

17/01/2020

UFC 246: The Switch, Strategic TV Bring Conor McGregor's Return to the World The two vendors will help deliver international language feeds around the world By SVG Staff

Friday, January 17, 2020 - 11:39 am

Print This Story

Story Highlights

The Switch and Strategic TV are teaming up to play a vital role in delivering the international broadcast of former UFC title holder Conor McGregor's highly anticipated MMA comeback on Saturday at UFC 246 in Las Vegas. The Switch will provide remote production services and international transmission, working alongside Strategic Television, to ensure high quality packaging and seamless delivery of the international language feeds of the event to viewers around the world.

Former UFC featherweight champion McGregor's return to the octagon against Donald Cowboy Cerrone at T-Mobile Arena in Las Vegas on Saturday is expected to be one of the most-watch UFC events in recent memory.

Conor McGregor is huge draw for UFC, bringing in pay-per-view numbers upwards of two million - meaning it's absolutely critical that we deliver the highest quality live coverage and be sure that the feeds will not drop at any point, says Garrett Hunt, Project Manager at Strategic Television. The Switch is a trusted partner. They have experience with some of the world's biggest live sporting events and their remote production capabilities are second to none.

To bring McGregor's comeback to UFC fans across its biggest international markets, The Switch will provide a suite of solutions, including live studio production, international transmission, editing and Master Control Room (MCR) services. It will deliver both Spanish and Portuguese local language feeds from two live commentators - enabling UFC to tap into the huge Brazilian and Latin American markets, where the popularity of MMA has exploded in recent years.

Trusted to provide remote production services and transmission of UFC events for over seven years, The Switch continues to support international language delivery of major bouts through its studio facility in Burbank, including regular fights taking place on weekends throughout the year and UFC Now events. The Burbank studio receives live feeds from the fight venue, remotely producing them before delivering them globally via satellite downlink.

Having worked with UFC for the best part of a decade, we are delighted to be supporting it on one of the biggest comebacks in the history of mixed martial arts, says George Lopez, Senior Vice President of Operations for The Switch. Conor McGregor's return is a major sports broadcast moment and The Switch is proud to be helping UFC bring it to global audiences. Our long relationships demonstrate the trust major sports organizations have in our production services and the international reach we provide for the live broadcast of the biggest global sporting events. We take great pride in making it simpler for sports organizations and rights holders to more efficiently produce and deliver their content.
LINK: https://www.sportsvideo.org/2020/01/17/ufc-246-the-switch-strategic-tv...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

BBC World Service TV Selects Open Broadcast Systems IP Decoders for Global Distribution

Open Broadcast Systems has announced that BBC World Service has selected its IP ...

15/04/2026

NAB 2026: LiveU Expands Collaboration with Sony to Include File-Based Workflow Integration

LiveU has announced an expansion of its collaboration with Sony Corporation, add...

15/04/2026

NAB 2026: Ateme and NVIDIA Announce Immersive Video Workflow for Apple Vision Pro

Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...

15/04/2026

Professional Fighters League Renews Multi-Year Partnership with DAZN DACH

The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...

15/04/2026

NAB 2026: Canon Sets New Benchmark with CINE-SERVO 40-1200m Lens; New Remote Camera Controller Supports Up to 200 Cameras

Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...

15/04/2026

NAB 2026: Panasonic and NEP Group to Demonstrate KAIROS and NEP Platform Integration

Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...

15/04/2026

Exclusive Wasabi Report: AI Spending Is Surging, But ROI Tells a Different Story

For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...

15/04/2026

NBC Sports to Broadcast The Soccer Tournament Live on NBC, Peacock, and NBCSN, May 30-June 1

The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...

15/04/2026

NAB 2026: JB&A Announces Exhibitors for Pre-NAB 2026 Technology Event

JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...

15/04/2026

NAB 2026: Sennheiser Group to Exhibit with Spectera and AMBEO Updates

The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...

15/04/2026

NAB 2026: NAB Show 2026 to Feature Expanded AI, Sports, and Creator Economy Programming

NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...

15/04/2026

NAB 2026: AI-Media Launches LEXI Text Encoder and LEXI Voice Encoder

AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...

15/04/2026

NAB 2026: Cartoni Debuts New Camera Support Products

Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...

15/04/2026

NAB 2026: Lawo and swXtch.io Sign MOU to Explore groundSwXtch Integration

Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...

15/04/2026

NAB 2026: CacheFly to Demonstrate New CDN Features

CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...

15/04/2026

NAB 2026: Synamedia Launches GO Shorts for Mobile-First Short-Form Video

Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...

15/04/2026

NAB 2026 Preview, Central Hall: Everything You Need To Know Heading Into the Show

The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...

15/04/2026

AJA Video Systems to Acquire Video Encoding Software Company Comprimato

AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...

15/04/2026

NBA Playoffs 2026: Prime Vision, Prime Insights Offer New Data-Driven Experiences for NBA Fans

Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...

15/04/2026

Top Live-Sound-System Manufacturers Team Up To Better Manage Stadium Noise

Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions Sports and entertainm...

15/04/2026

Spotify Podcast Awards Return to Celebrate Latin America's Most Influential Voices

From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...

15/04/2026

Spotify Expands Audiobook Features, and Printed Book Sales Go Live in the US and UK

Books have always moved with us, whether tucked in our bags or humming in our he...

15/04/2026

Spotify and NIVA Partner to Support Independent Venues Across the US

For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...

15/04/2026

Spotify Editors Reveal Their Picks for Best Book of the Century (So Far)

From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...

15/04/2026

SonicWorld introduce Telsie T

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

15/04/2026

UAD Explore Free from Universal Audio

Includes eight free UAD plug-ins Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...

15/04/2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&SBroadcastShield at NAB 2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...

15/04/2026

WIDOW: The Mission Software Defining Rotary Strike

Image courtesy of MD Helicopters...

15/04/2026

L3Harris Announces Billion Dollar Expansion to Boost Solid Rocket Motor Production in Orange County, Virginia

Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...

15/04/2026

Advancing America's Space Defense: L3Harris Completes Critical Milestone on Way to Delivering GBOSS Capability to the Warfighter

U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...

15/04/2026

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...

15/04/2026

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products,...

15/04/2026

aconnic launches ACCEED 4430 10 Gigabit system for high volume enterprise and business service aggregation

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...

15/04/2026

Autocue to Mark 2026 NAB Show Debut of its New PTZ Prompter

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Locality Deploys Nielsen's Media Data Engine

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Viant Announces Agreement to Acquire TVision

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Evergent introduces Agentic Revenue Orchestration Platfor...

Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...

15/04/2026

CentralCast Delivers Breakthrough Efficiencies to Public...

Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic (NASDAQ: HLIT) today announce...

15/04/2026

DPA N Series Wireless System Unlocks Duplex Gap and Guard...

LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...

15/04/2026

Cobalt Iron Launches Compass Tape Gateway Modernizing IBM...

Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...

15/04/2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More at NAB 2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...

15/04/2026

Arooj Aftab Makes the Music She Wants to Hear

Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. Apri...

15/04/2026

Panasonic, NEP Partner on IP-Based Live Production

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Encompass Digital Media Powers Global Cloud Transformatio...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...