Lries announces two more global ought leaders for 06 edition

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Loeries announces two more global thought leaders for 2016 edition --

Wed, 22 Jun 2016 11:20

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The DStv Seminar of Creativity presents delegates with the opportunity to hear global leaders in creativity share their insights on the value that creativity adds. The seminar takes place on Friday, 19 August 2016 during Loeries Creative Week in Durban. Newly announced speakers are Facebook s Sarah Personette and Unilever s Debra Mallowah, two experts in the brand communication industry.

Personette was recently inducted into the American Advertising Federation s Advertising Hall of Achievement, which recognises top leaders aged 40 and under for their profound impact on the industry. She was also named one of Advertising Age magazine s top 40 under 40 marketing stars.

As vice president of Facebook s Global Business Marketing team, Personette sets the course for how the advertising community can best leverage Facebook s apps and services in a mobile-first environment. Prior to re-joining Facebook in 2014, she led Universal McCann s agency operations in the US where she oversaw strategy, analytics, custom content, cross channel buying and planning, and business development.

Mallowah, a Kenyan national, serves as the vice president of Personal Care for Unilever Africa. She is a highly accomplished top management professional with a wealth of experience in marketing gained from leading blue chip companies on the continent. Mallowah sits on the Africa Advisory Council of Women s World Banking and is a member of the Africa Leadership Network. She has also been an advisory council member of the Africa Retail Congress.

Other speakers at the DStv Seminar include the 2016 Loeries jury presidents, all of whom are at the forefront of cutting-edge innovation and creativity: Advertising veteran Jimmy Smith is CEO of Amusement Park Entertainment in Los Angeles; Laura Jordan-Bambach is creative director of Mr President in London; Susan Credle is the global chief creative officer of FCB and one of Business Insider s Most Creative People in Advertising; and Bridget Jung, out of Australia, is a seasoned creative director with more than 20 years experience.

Loeries Creative Week Durban takes place from 15 to 21 August. Delegates can look forward to masterclasses, networking sessions, exhibitions and the awards ceremonies at the close of the weekend.

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