FOR-A America announces its largest commercial XR wall installation thus far - a curved 13 x32 wall of 162 Alfalite Modularpix Pro LED panels at the TV studio in Walmart s extensive, new home office in Bentonville, AR. The wall serves as a dynamic backdrop at WMTV (Walmart TV) a 200,000 square-foot facility -where internal and external company video communications are produced.
Due to the brightness and colorimetry of its Modularpix Pro panels, WMTV s videowall is XR capable for seamless integration of digital elements with the physical world. The curved wall will display virtual environments or changing scenes in real-time, allowing presenters and cameras to interact seamlessly with the digital content projected onto it. The 1.5mm pixel pitch Alfalite panels feature advanced Brompton Technology LED video processing, ensuring optimal accuracy and color reproduction.
The production facility is fully SMPTE ST 2110 compliant, enabling the transport of video, audio, and metadata over IP for a more flexible and efficient media workflow.
"Re-imagining workflows is an important part of choosing the right partner for Walmart," said Dave Magnia, Chief Engineer AV/Broadcast Engineering. "Walmart has enjoyed a long relationship with FOR-A America for that very reason. Our FOR-A rep, Adam Daniul, has provided insightful advice towards solutions that maximize creativity while saving operating costs. The Alfalite wall is one such solution that we are proud to have as part of the creative toolkit in our new studio on the new campus."
The Alfalite Modularpix Pro LED panel series is designed for demanding fixed installs in entertainment, corporate, and retail environments. These panels are available in five pixel pitches: 1.5mm, 1.9mm, 2.6mm, 2.9HBmm, and 3.9HBmm.
"Walmart has always valued our partnership, not just as a vendor," said Adam Daniul, Vice President of Sales at FOR-A America. "We re proud to provide a solution that meets their needs perfectly. Alfalite s unmatched resolution, seamless integration, and durability made it the clear choice for their XR studio. This collaboration highlights Walmart s commitment to innovation, and we look forward to supporting their future advancements in studio production and immersive technology."
FOR-A America is the exclusive U.S. partner of the Spanish LED display manufacturer, integrating Alfalite panels with FOR-A video switchers, signal processors, camera tracking, routers, and XR systems as part of a live video production ecosystem. Alfalite customers in the U.S. include live event specialist White Tie Productions and The Church at Rock Creek in Little Rock, and Geyer Springs FBC, AR. FOR-A represents Alfalite in Latin America, Europe, the Middle East and Africa, and Asia.
FOR-A will also showcase a variety of Alfalite LED panels in Booth #N707 during the NAB Show this April.
Most recent headlines
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
FOR-A America announces its largest commercial XR wall installation thus far - a curved 13 x32 wall of 162 Alfalite Modularpix Pro LED panels at the TV studio in Walmart s extensive, new home office in Bentonville, AR. The wall serves as a dynamic backdrop at WMTV (Walmart TV) a 200,000 square-foot facility -where internal and external company video communications are produced.
