
SVG PLAY: Inside the Bally Sports+ Product and How It Elevates the In-Market Streaming of Live Games Bally Sports Chief Product Officer Michael Allen breaks down the creative and business-led choices By Brandon Costa, Director of Digital
Tuesday, May 2, 2023 - 10:00 am
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Story Highlights
Over the past year, in-market streaming of live games by regional sports networks has dramatically reshaped. At scale, no one has done it bigger than Bally Sports, bringing its direct-to-consumer subscription to its 19 markets nationwide.
In addition to the unprecedented access to live games, what makes the Bally Sports+ product stand out? Chief Product Officer Michael Allen joins SVG's Chief Editor Jason Dachman to break down the creative and business-led choices that built the service into what it is today.
Watch now on SVG PLAY:
SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
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