
The universe Plague transmedia receives the Sol de Plata Award for best content cross-media brandEl Festival Iberoamericano de Comunicaci n Publicitaria reconoce la creatividad e inter s de esta narrativa audiovisual e interactiva creada por Movistar en colaboraci n con El Ca onazo para la serie La Peste'.
The Festival Iberoamericano de Comunicaci n Publicitaria ha concedido este fin de semana en Bilbao el premio Sol de Plata al mejor contenido transmedia al universo expandido de The plague, the original series of Movistar creada por Alberto Rodr guez y Rafael Cobos.
Este importante galard n reconoce la creatividad e inter s de esta narrativa audiovisual e interactiva creada por Movistar en colaboraci n con Cannon shot y que propone un viaje de ida y vuelta por la Sevilla del siglo XVI que recrea The plague.
La campa a que expande el universo de The plague comienza en LarutadeLaPeste.com. Es la puerta de acceso a los numerosos contenidos que invitan al usuario a surmergirse en una Sevilla hist rica muy poco conocida.
El usuario podr visitar la Imprenta (WikiPeste) donde numerosos art culos profundizan en el contexto hist rico de La Peste; o La Manceb a donde una youtuber interpretada por la actriz Cecilia G mez (Eugenia en la serie) da consejos de belleza del siglo XVI.
En el arrabal, dos fans de los efectos especiales se convierten en CGI Sevilla para investigar todos los VFX de La Peste; y en el Yantar disfrutamos de las recetas del siglo XVI cocinadas por el chef Daniel del Toro acompa ado por los actores Paco Le n, Manuel Solo, Patricia L pez, Sergio Castellanos, Lupe Junco, Pablo Molinero y Cecilia G mez.
Visitar la Catedral supone encontrar a Los Inquisidores. Est n intepretados por Alberto Rodr guez y Rafael Cobos y, acompa ados del equipo t cnico y art stico, repasan cada episodio de La Peste.
El Confesor se encuentra en el Castillo de San Jorge. All se escucha, a trav s de seis podcast, la confesi n de uno de los personajes de la serie, llamada a declarar ante el Tribunal de la Santa Inquisici n.
Finalizamos el viaje en el Puerto, donde iniciamos el Viaje de Ida y Vuelta a trav s de este documental multimedia e interactivo que permite visitar documentos hist ricos, v deos, textos e im genes de la Sevilla renacentista.
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