Sony Pixel Power calrec Sony

IGADO launches tailored streaming service for Ethiopia on...

07/11/2024

MwareTV, a leading cloud-based multi-tenant platform provider, has implemented a rich video streaming service dedicated to the Ethiopian market. The service is called IGADO , and IGADO works in conjunction with Ethio Telecom, the national provider, to deliver the service over broadband and mobile.

IGADO launched with 125 live television channels and thousands of hours of video on demand content. Channels include a broad range of entertainment, children's programming, education, religion and sports, including match day coverage of Arsenal, a football club in the English Premier League, Real Madrid and its own local sports services. To meet the expectations of the local community, much of the content is dubbed into local languages Amharic and Afaan Oromoo.

In partnership with Ethio Telecom, the service is available on portable devices, with smart TVs to be added soon. Ethio is intensively marketing the IGADO service as a value add for its subscribers. It is aimed to be a service for all, with subscriptions as low as 199 Birr a month, equivalent to around US $1.65, and users can subscribe from the Ethio USSD portal.

The MwareTV TVMS (TV Management System) is a completely cloud-based platform which provides all the technology required to maintain a service like IGADO . It hosts all the content, allowing services to be planned using simple drag and drop tools for operators. The TVMS links directly with the Ethio Telecom subscription management system for a seamless process to subscribe to the IGADO service.

Consumers need a simple, intuitive and readily understood user interface on their smartphones and tablets. A key part of the MwareTV package is a suite of white-label user interfaces for all common devices, which can be quickly tailored and branded with no need for any coding. This makes it simple to create common, attractive and usable apps for all devices.

Our goal is to make information and entertainment accessible to everyone in Ethiopia, said Ibrahim Gado, General Manager at IGADO . In partnership with Ethio Telecom, IGADO provides the Ethiopian community with affordable and engaging content. We worked closely with MwareTV to build the infrastructure which provides all the functionality we need, while still being able to deliver an excellent service at a price point our market will find attractive. We are very excited by the response to our launch.

Sander Kerstens, CEO of MwareTV, said What makes the MwareTV proposition so compelling is that it takes away all the technical concerns, hosting them in the cloud, so the operator can focus on delivering a great service. In this case, IGADO can build audience loyalty through great content and attractive marketing offers, confident that our cloud platform will automatically execute all those decisions and deliver the programming, in the best possible quality, through the Ethio Telecom networks to subscribers.

We also provide all the links to ensure subscriptions and customers are managed correctly, Kerstens said. As IGADO has shown, with very low start-up costs and services based on subscriber numbers, with MwareTV you can launch a rich, engaging service which is relevant to the audience and its culture, at a price point which is very compelling.
LINK: https://kitplus.com/news/igado-launches-tailored-streaming-service-for...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

18/08/2026

Sky Sports and The Fast and the Curious announce new partnership

Tuesday 18 August 2026 Sky Sports and The Fast and the Curious announce new partnership Sky Sports and The Fast and the Curious have announced a new long-term...

18/08/2026

Riedel Brings Professional Live Production Into the Classrooms of ECU

Wuppertal August 18, 2026 Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...

18/08/2026

The Biggest AI Opportunity Isn't in Engineering. It's in Everyone Else.

In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...

18/08/2026

Apple announces changes for apps in the European Union - UPDATE - Posted on 18 August 2026

Apple today announced changes to its business terms for apps in the European Uni...

18/08/2026

RT TO AIR NEW DOCUMENTARY THAT LIFTS THE LID ON THE HEALY RAE DYNASTY

THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...