Download .pdf version here
INTRODUCTION Despite the rise of over-the-top (OTT) streaming services, traditional linear television continues to be a widely consumed media platform. With tighter competition comes an increased focus on profitability. Ad revenue has long been the leading driver of profits for television stations and cable operators. Local Dynamic Ad Insertion (DAI), enables operators to replace certain national ads with locally targeted ads based on a geographical location.
To make local DAI work, it is essential to have a reliable monitoring solution to ensure that the DAI trigger messages are delivered correctly, that the ads are properly inserted, and to troubleshoot DAI problems. Sencore's VideoBRIDGE product line has a specific set of features that helps operators effectively and efficiently monitor local DAI on their channels. This white paper will discuss how Sencore's VideoBRIDGE helps.
WHAT IS SENCORE'S VIDEOBRIDGE PRODUCT LINE? Sencore's VideoBRIDGE product line is a total monitoring solution for broadcast and cable operators, content providers, and streaming video providers. The VideoBRIDGE product line encompasses a broad range of products including IP probes ranging from 1Gbps to 50Gbps, RF and ASI probes and a centralized management server for pulling it all together. The VideoBRIDGE probes can each be used on their own or with the VBC centralized management server to really enhance their power; allowing operators to monitor their video delivery network from end to end.
The VideoBRIDGE probes come standard with QoS (Quality of Service) monitoring features focused on monitoring the physical and transport layers of streams. QoE (Quality of Experience) features are able to be added, which enables deep analysis of media content like video, audio, captions and ad insertion.
USE CASES FOR MONITORING DYNAMIC AD INSERTIONS Operators that send local DAI messages (SCTE35 or SCTE104) in their network feeds and others that do the local DAI have three main use cases where they need monitoring equipment like Sencore's VideoBRIDGE product line.
BEING ALERTED TO DYNAMIC AD INSERTION SYSTEM FAILURES
Broadcast networks insert SCTE35 or SCTE104 markers into their national feeds so that local entities, such as a local cable headend or a local TV station, know where in the stream they can insert their own local ad content. These markers are pre-scheduled and must be accurately and continuously placed for the whole local DAI system to work. Network operators need ways to be automatically alerted if the ad markers fail to be inserted or sent as expected.
The DAI monitoring features in VideoBRIDGE allow these users to continually monitor all their streams and automatically alarm on missing SCTE35/104 messages. Alarms can be set up to monitor maximum time between ad insert opportunities and minimum number of ad insert opportunities per clock hour. With these alarms, broadcasters can be quickly and automatically alerted if their national feeds are leaving without the expected SCTE35/104 markers.
The VideoBRIDGE system can also alarm on additional timing issues, such as, maximum event pair gap and pre-roll. The probes can generate an alarm if an ad insertion start marker is sent, but the end marker is not sent in a timely manner. The minimum and maximum pre-roll time (pre-roll is the time difference between the arrival of the ad insertion marker and the start of the ad) can also be monitored and alerted on, to make sure downstream equipment has a proper amount of time to queue up the ad for insertion.
VideoBRIDGE can log every SCTE35/104 message received by the probe on all monitored streams simultaneously. In addition, the full syntax of every message is captured for later analysis - with an intuitive human readable view as well as a raw hex view. This allows broadcast engineers to fully understand the nature and cause of problems with the local DAI system.
TROUBLESHOOTING DYNAMIC AD INSERTION PROBLEMS
Once broadcast networks are alerted to a problem with their SCTE35/104 ad insertion markers, it is time to figure out the cause of the problem. VideoBRIDGE has the capability to deep dive into the issues, all the way down to the message syntax, to fully understand the root causes.
VideoBRIDGE can log every SCTE35/104 message received by the probe on all monitored streams simultaneously. In addition, the full syntax of every message is captured for later analysis - with an intuitive human readable view as well as a raw hex view. This allows broadcast engineers to fully understand the nature and cause of problems with the local DAI system.
PROVING DYNAMIC AD INSERTIONS HAPPENED AS EXPECTED
The final use case for DAI monitoring, is validating that the local ad was actually placed in the content that was delivered to local viewers. This is required to both validate that the DAI is working and to be able to prove to the advertiser that their ad ran on the national network when it was supposed to.
To prove the as-run status of ads, VideoBRIDGE includes two innovative features. The first is an addition to the powerful compliance monitoring timeline view, where video thumbnails, captions and audio loudness measurements are continually captured to a database for later recall. The timeline view now includes the ability to log DAI opportunities, which are then overlaid with the video thumbnails and captions. This shows the user exactly where the ad placement was in relation to the video and if the desired output stream was archived. by showing the resulting local ad overlaid in the stream. This visual representation of the local DAI shows users proof that the ad was inserted as it should be and was delivered to end viewer. This proof can easily be recalled for any channel for up to 2 years in the past.
The second feature for validating ad placement is the g
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
Download .pdf version here
