Sony Pixel Power calrec Sony

Media & Entertainment Organizations Flock to the Cloud but Cite API Fee Challenges and Cybersecurity as Key Concerns

25/05/2023

Wasabi Technologies has released the findings of its global cloud storage index, focused on the media and entertainment (M&E) industry. The survey, commissioned by Wasabi Technologies and conducted by Vanson Bourne, seeks to uncover the changing attitudes amongst IT leaders in M&E organizations toward public cloud storage adoption, the factors that influence storage buying decisions, and the top priorities when it comes to budget, use cases, security, and cloud data migration.

Survey findings highlighted that, while M&E organizations are still relatively new to cloud storage (69% of respondents had been using cloud storage for three years or less), public cloud storage use is on the rise, with 89% of respondents looking to increase (74%) or maintain (15%) their cloud services. M&E respondents said they allocate 13.9% of their IT budgets to public cloud storage services, on average. However, overdrawn budgets due to hidden fees, alongside cybersecurity and data loss concerns, remain problematic for M&E organizations.

The media and entertainment industry is a key vertical for cloud storage services, driven by the need for accessibility to large media files among multiple organizations and geographically distributed teams, said Andrew Smith, senior manager of strategy and market intelligence at Wasabi Technologies, and a former IDC analyst. While complex fee structures and cybersecurity concerns remain obstacles for many M&E organizations, planned increases in cloud storage budgeting over the next year, combined with a very high prevalence of storage migration from on premises to cloud; clearly shows the M&E industry is embracing and growing their cloud storage use year on year.

Complex fees are a major challenge for M&E organizations globally

More than half of M&E organizations exceeded budgeted spend on cloud storage services in the last year.

Nearly half (49%) of M&E organizations' public cloud storage bill was comprised of fees in 2022, with the other half going to actual storage capacity used.

Understanding the costs and fees associated with cloud usage was cited as the number one cloud migration challenge for M&E organizations.

M&E organizations rely heavily on data access, egress and ingress, a key reason why M&E respondents indicated the highest prevalence of API call fees compared to the global average.

M&E respondents showed a very high prevalence of data migration to cloud, with 95% saying they migrated storage from on-premises to public cloud in the last year.

M&E organizations are concerned about cybersecurity and data loss

M&E respondents increasing their public cloud storage budgets in the next 12 months cited new data security, backup and recovery requirements as the top reason driving the increase, compared to the global average where security ranked third.

Almost half (45%) of M&E organizations reported using more than one public cloud provider. Data security requirements were one of the top reasons why M&E organizations were choosing a multi-cloud strategy, ranking a close second (44%) to different buying centers within the organization making their own purchase decisions (47%).

The top three biggest security concerns M&E organizations have with public cloud include:

Lack of native security services (42%)

Lack of native backup, disaster and data protection tools and services (39%)

Lack of experience with cloud platform or adequate security training (38%)

Organizations in the Media and Entertainment industry are flocking to cloud storage as their digital assets need to be stored securely, cost-effectively and accessed quickly, said Whit Jackson, vice president of media and entertainment at Wasabi. Barriers around cost and security still concern M&E organizations, but with Wasabi hot cloud storage, the M&E industry can affordably store all of their content in the cloud with predictable pricing - from raw footage to finished product - with data securely archived yet immediately accessible at a moment's notice.

Methodology

Wasabi commissioned the independent market research agency Vanson Bourne to conduct research into cloud storage. The study surveyed 1,000 IT decision-makers who had at least some involvement in or responsibility for public cloud storage purchases in their organization.

The research took place in November and December 2022 from organizations with more than 100 employees across all public and private sectors. All interviews were conducted using a rigorous multi-level screening process to ensure that only suitable candidates were given the opportunity to participate.

This report focuses on the subset of respondents in the media & entertainment industry. Their responses illustrate their vertical's practices around the use of public cloud storage and this report will reference these responses in context of the range of industries surveyed in the full Cloud Storage Index Report.
LINK: https://hpaonline.com/media-entertainment-organizations-flock-to-the-c...
See more stories from hpa

Most recent headlines

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

November 18, 2025

Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...

18/11/2025

NBA Debuts New Comms Infrastructure and Systems for Referees

NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...

18/11/2025

Platinum White Paper: How Aggreko Delivers Certainty for Broadcasters on the World Stage

Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...

18/11/2025

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...

18/11/2025

Spanish Basketball Federation Partners with ScorePlay to Power Digital Transformation

Spanish Basketball Federation partners with ScorePlay to power digital transform...

18/11/2025

HBS Selects BBright Encoders and Decoders to Connect ST 2110 Live Production Workflows to the Cloud via SRT

HBS selects BBright encoders and decoders to connect ST 2110 live production wor...

18/11/2025

Ashes to Ashes: Inside TNT Sports' Hybrid and Maverick' Production Plan for Coverage of Cricket's Oldest Rivalry

Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...

18/11/2025

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tennis Channel

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...

18/11/2025

Sports and Entertainment Convergence: Productions Share Tech, Infrastructure

SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...

18/11/2025

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones, and Additional Mics

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...

18/11/2025

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christmas Day

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...

18/11/2025

Get a Sneak Peek at the BAPE x SPOTIFY x SYNA by Central Cee Capsule Collection

Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...

18/11/2025

Spotify Expands Audiobook Access for Premium Subscribers in Five More European Countries

Our mission to make Spotify the ultimate home for all things audio continues. St...

18/11/2025

SGL Carbon and Linkping University inaugurate advanced laboratory for next-generation graphite coatings

SGL Carbon and the renowned Link ping University inaugurated an advanced coating...

18/11/2025

L3Harris Unveils Sovereign Software Router for Australia

CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...

18/11/2025

L3Harris and EDGE Group to Collaborate on Defense Technology Programs in UAE

Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...

18/11/2025

The Gauge: Mexico October 2025

During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...

18/11/2025

Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...

18/11/2025

Scripps Sends Mixed Messages in Response to Possible Sinclair Deal

CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...

18/11/2025

Tegna Shareholders Approve Nexstar Merger

TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....

18/11/2025

Popularity of Online Short Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...

18/11/2025

DJI Introduces Osmo Action 6 Camera With Variable Aperture

SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...

18/11/2025

Veteran Production Sound Mixer Tony Johnson Captures the...

In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...

18/11/2025

Sonnet Announces Black Friday Sale on Select Products

Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...

18/11/2025

4Fangs Launches Horror and Suspense FAST Channel on Amagi...

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...

18/11/2025

WIM 8th Annual Holiday Toast to Honor Mandy Walker ASC AM...

Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...

18/11/2025

Unforgettable Cinematography of Adam Newport-Berra with Z...

Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...

18/11/2025

Thomas Secures - Friends and Lovers - Moving Lights Usin...

Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...

18/11/2025

Suitelife Systems Appoints Veterans Charles Sotto and Reb...

Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...

18/11/2025

Scott Kramer Turns to NUGEN Audio to Bridge Creativity an...

Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...

18/11/2025

iWedia Strengthens Long-Term Operator Partnerships and Cu...

iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...

18/11/2025

MRMC Introduces Flair Bridge - Simplifying Robot Control...

Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...

18/11/2025

LiveU Delivers a Solid Connection to Groovy Gecko for Dra...

Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...

18/11/2025

Oregon Municipal Channel Upgrades Visuals With Telycam PTZs

KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...

18/11/2025

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...

18/11/2025

Research: Netflix Boosts Viewing With Familiar Kids Franchises

LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...

18/11/2025

Content Discovery Still a Challenge for Streamers: Hub Study

PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...

18/11/2025

20 Bob Dylan Songs That Reflect a Legacy of A-Changin

20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...

18/11/2025

Powering AI Superfactories, NVIDIA and Microsoft Integrate Latest Technologies for Inference, Cybersecurity, Physical AI

Timed with the Microsoft Ignite conference running this week, NVIDIA is expandin...