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Amidst the busy DISCOP Joburg 2018, the Nigerian Film Corporation managing director Chidia Maduekwe and DISCOP Markets CEO Patrick Zuchowicki signed an MOU to confirm the first annual DISCOP Business Summit in Nigeria. It was agreed that it will commence in December 2019 during the annual ZUMA Film Festival in Abuja.
This landmark partnership reflects the global interest and confidence in the emerging markets of Africa, with a particular focus on Africa's fastest growing creative economy, Nigeria. This event will incorporate into the creative industries the vital role of banks and financiers who up until now are yet to fully participate in this massive growth sector of the Nigerian economy.
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With a focus on finance and the economic imperatives of the content and creative industries, the DISCOP Business Summit Nigeria 2019 will include many players in Nigeria's strong and forwardly focused banking sector. From the importance of production finance, to the role of micro-payments, banks and financial institutions must be part of the processes that drive the creative industries forward.
The Nigerian Film Corporation has identified this sector's importance for the overall growth of the Nigerian economy and in partnering with the globally recognised DISCOP brand, will continue to drive the Nigerian film, TV, and digital content industries further.
Based on its decades of experience and networks, DISCOP Markets will leverage its global reach of international players who are all interested in the rapidly expanding West African and Nigerian markets.
Through this partnership, creative producers will be able to engage in focused discussions with their banking and technology counterparts as co-participants. This business focused event will be the first of its kind in Nigeria and will provide unparalleled opportunities for attendees.
The NFC's Chidia Maduekwe went further to explain, the importance of this partnership cannot be lost on the present administration's focus on diversification of Nigeria's economy away from the fossil dependency towards the creative economy. The collaboration of DISCOP and Nigerian Film Corporation is a welcome development that marks an important milestone in the policy direction of the Industrial Advisory Council on Technology and Creativity under the chairmanship of His Excellency, the Vice President of Nigeria. It should be recalled that HEVP recently lead Nigeria's creativity team in a visit to California earlier in the year. The continuous development of quality productions in the Nigerian motion picture industry will be given fresh impetus following from this signed MOU between NFC and DISCOP.
Patrick Zuchowicki CEO of DISCOP Markets also elaborates, It is time for the banks, financial institutions, and investment funds to take the pulse of the opportunities available in the African Entertainment & Media marketplace. Show Me The Money will help lenders understand how important a role they can play in the development of the world's fastest growing marketplace for film, television, digital and musical content.
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