HONG KONG - January 8, 2014
The App Store has featured Cartoon Network Watch and Play in its Best of 2013 selection of innovative kids apps. The popular app was recognized in several Asia Pacific markets including Hong Kong, Indonesia, Singapore, Taiwan and Thailand. The selection celebrates the App Store's most remarkable, innovative, and entertaining apps of last year.
Cartoon Network's app launched in October across Southeast Asia Pacific markets allowing users to simultaneously watch video from their favorite animation TV series and play games. With a simple rotation of the iPad, kids can switch between the tasks - providing a completely new type of app functionality for this latest generation of multi-taskers.
We've always considered this app to be innovative and ground-breaking, so to get this confirmation from the App Store is welcome acknowledgment, says Mark Counsell, Turner International's Associate Director of Interactive, Asia Pacific. In just two full months, we've seen impressive download and usage figures. Now we're looking forward to working with affiliate partners to kick-in the app's authentication function which allows pay-TV subscribers to stream live Cartoon Network content.
Since the app's debut, users have downloaded it more than 325,000 times. Cartoon Network fans really demonstrated their multi-platform abilities, with 1.8 million video plays and 2.2 million games played.
In other Cartoon Network-Apple news, Adventure Time Season 5 has been selected as part of Best of 2013 titles on iTunes Australia. Sitting alongside live-action blockbusters like Game of Thrones, Cartoon Network's global comedy hit Adventure Time is the only kids or animated title to make the list.
- Ends -
Notes to editors:
Visit http://www.cartoonnetwork.com.au/contest/2013/10_cnwnp/ to watch a video of the CN Watch and Play app in action.
Free to download, Cartoon Network Watch and Play is currently available in English and available only through the App Store for iPads (Generation 2 and above), with an Android version also in development. Japanese, Chinese and Korean versions are also in development, with an English version for the Indian market expected shortly.
About Cartoon Network
Cartoon Network, the number one kids' channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world's most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, The Amazing World of Gumball, Regular Show and Adventure Time. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in over 75 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly four million unique visitors a month.
Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company.
About Turner International
Turner Broadcasting System International operates versions of core TBS brands, including CNN, TNT, Cartoon Network, and Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It runs Pay- and Free-TV-channels, as well as Internet-based services, and is a commercial partner with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner's global reach. TBS operates more than 150 channels showcasing 32 brands in 36 languages in over 200 countries. Turner Broadcasting System International, Inc. is a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.
For media enquiries and photo/interview requests, please contact:
James Moore
Turner International Asia Pacific Limited
Tel: (+852) 3128-3720
E-mail: James.Moore@turner.com
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HONG KONG - January 8, 2014
