
Pitch Innovations reinvent the wheel
Pitch Innovations are a new company founded by Bollywood score composer and music programmer Krishna Chetan. Their debut product is called Fluid Pitch, and its a MIDI plug-in that adds advanced pitch manipulation - including MPE - to any pitch-wheel-equipped MIDI keyboard.
Standard pitch-wheel behaviour on most instruments is to provide 2 semitones on any note played, which Pitch Innovations rightly point out is unlikely to be ideal for every note in a scale. One of Fluid Pitchs key functions is to scale your pitch-wheel data so that, for example, the wheel will go up two semitones but down just one, if it detects that youre playing, say, the third note in a minor scale (as selected in the plug-in). Fluid Pitch offers a selection of nine different scales, including harmonic major and minor, pentatonic major/minor, and also a range of modes (Dorian, Phrygian, Lydian, Mixolydian and Locrian). You can customise these scales by activating and deactivating certain notes (much as you can in Auto-Tune and other pitch-correction processors), and you can even set custom pitch-bend ranges, so you can whizz up and down in seconds, thirds, fourths, fifths, sixths or sevenths (or just a straightforward octave), all while remaining in scale.
Perhaps even more impressive, though, is Fluid Pitchs MPE Upscale mode. This essentially adds MPE to any keyboard with a pitch wheel, by sending different amounts of pitch-bend to different notes, again depending on the scale you select. So, say youre playing a tonic triad in C-major. If you push your pitch wheel up, itll bend the root and fifth up a whole tone, while only bending the third (E) up a semitone (to F). This is all subject to the same customisations as in monophonic mode, so you can smoothly bend between almost any chord you like in a given scale. While in MPE Upscale mode, Fluid Pitch will also map your mod wheel (if youve got one) to vertical MPE movement (called Slide by ROLI, among others), and aftertouch data (again, if your keyboard supports it) to the Pressure gesture.
Another feature that will really appeal to keyboardists is the ability to apply pitch-bend data in one direction only. To demonstrate why this would be useful, Pitch Innovations use the example of legato: if you want to play an ascending scale in which the first two notes are played legato (via pitch-bend), youd normally have to release your pitch wheel at exactly the right time: after playing the second note in the scale but before playing the third. Even then, youd need to leave a slight gap between the second and third notes, or youd hear the pitch wheel being dropped back down again. The other way to play it would be to hold the pitch wheel up, and then play the rest of the scale two semitones flat on your keyboard - which is a recipe for mistakes. With No Last Bend (which ignores the most recent pitch wheel motion) or No Return Bend (which blocks the wheel drop) enabled, you can perform your initial slide just as you normally would, and then simply ignore the pitch wheel and play the rest of the scale on the usual keys.
Finally, Fluid Pitch offers a powerful micro-tuning section, which you can either use globally (for non-standard temperaments), or in conjunction with your pitch-bend wheel and the Fluid Pitch scale modes, for playing realistic sitar parts, emulating a B-Bender vibrato arm, or any other instrument or style that relies on sub-semitone intervals.
The MIDI plug-in (which works in every major DAW) is available now, for the introductory price of $45 (normal price $75). Pitch Innovations are also apparently working on a companion iOS app, which will let you control the plug-in and invoke presets, the idea being that you can keep your iPhone handy on top of your keyboard, and switch between settings in an instant.
Check out the video below for an excellent overview of Fluid Pitchs features.
Video of Fluid Pitch from Pitch Innovations | Flexible Pitch Bend for MIDI & MPE | Features Walkthrough
https://www.pitchinnovations.com/home/oi/
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
18/09/2025
L3Harris's advanced large solid rocket motor eSR-73 is hot fire tested at the company's Camden, Arkansas site....
18/09/2025
August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...
18/09/2025
WASHINGTON The controversy over ABC's decision to suspend Jimmy Kimmel, continues to heat up, with FCC Commissioner Anna M. Gomez blasting ABCs decision to ...
18/09/2025
FOR-A America named Jo Aun as Senior Manager of Product Management and Engineering, reporting directly to Satoshi Kanemura, President and COO. In this new posit...
18/09/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment*, toda...
18/09/2025
ThinkAnalytics, the global leader in video content discovery and persaonalization, today announced that Dish TV India, the leading content distribution company,...
18/09/2025
DirecTV continues to expand its women's sports offerings by adding Sports Fanatics' and Whoopi Goldberg's Free Ad-Supported Television (FAST) All Wo...
18/09/2025
WASHINGTON NextGen TV viewers are beginning to see what high dynamic range (HDR) brings to their football enjoyment with the launch of the sport's fall seas...
18/09/2025
WASHINGTON After issuing audit letters seeking Equal Employment Opportunity data from a randomly selected group of TV and radio stations in August, the Federal ...
18/09/2025
NEW YORK Warner Bros. Discovery and Nielsen have signed a new, long-term, multi-year deal that covers measurement for all Warner Bros. Discovery platforms acros...
18/09/2025
NEW YORK As part of its ongoing efforts to develop better measurement solutions, the Coalition for Innovative Media Measurement (CIMM) announced the launch of t...
18/09/2025
IRVING, Texas Following threats from the Federal Communications Commission and the announcement that the nations largest station group, Nexstar Media Group, wou...
18/09/2025
Individual phones could be tracked back to specific residential addresses
Sm...
18/09/2025
GeForce NOW is packing a monstrous punch this week. Dying Light: The Beast, the latest adrenaline fueled chapter in Techland's parkour meets survival horror...
18/09/2025
September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...
17/09/2025
Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...
17/09/2025
Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
17/09/2025
CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...
17/09/2025
PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...
17/09/2025
In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...
17/09/2025
Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...
17/09/2025
Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...
17/09/2025
Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...
17/09/2025
Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...
17/09/2025
Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...
17/09/2025
In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...
17/09/2025
Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...
17/09/2025
Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...
17/09/2025
Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026.
By
Colette Greenstein
September 17, 2025
...
17/09/2025
Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...
17/09/2025
Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....
17/09/2025
SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...
17/09/2025
SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...
17/09/2025
LinkedIn Updates Terms of Service Published on Sep 17, 2025 Categories: Company News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook
T...
17/09/2025
Today's creators are equal parts entertainer, producer and gamer, juggling game commentary, scene changes, replay clips, chat moderation and technical troub...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...