
Pitch Innovations reinvent the wheel
Pitch Innovations are a new company founded by Bollywood score composer and music programmer Krishna Chetan. Their debut product is called Fluid Pitch, and its a MIDI plug-in that adds advanced pitch manipulation - including MPE - to any pitch-wheel-equipped MIDI keyboard.
Standard pitch-wheel behaviour on most instruments is to provide 2 semitones on any note played, which Pitch Innovations rightly point out is unlikely to be ideal for every note in a scale. One of Fluid Pitchs key functions is to scale your pitch-wheel data so that, for example, the wheel will go up two semitones but down just one, if it detects that youre playing, say, the third note in a minor scale (as selected in the plug-in). Fluid Pitch offers a selection of nine different scales, including harmonic major and minor, pentatonic major/minor, and also a range of modes (Dorian, Phrygian, Lydian, Mixolydian and Locrian). You can customise these scales by activating and deactivating certain notes (much as you can in Auto-Tune and other pitch-correction processors), and you can even set custom pitch-bend ranges, so you can whizz up and down in seconds, thirds, fourths, fifths, sixths or sevenths (or just a straightforward octave), all while remaining in scale.
Perhaps even more impressive, though, is Fluid Pitchs MPE Upscale mode. This essentially adds MPE to any keyboard with a pitch wheel, by sending different amounts of pitch-bend to different notes, again depending on the scale you select. So, say youre playing a tonic triad in C-major. If you push your pitch wheel up, itll bend the root and fifth up a whole tone, while only bending the third (E) up a semitone (to F). This is all subject to the same customisations as in monophonic mode, so you can smoothly bend between almost any chord you like in a given scale. While in MPE Upscale mode, Fluid Pitch will also map your mod wheel (if youve got one) to vertical MPE movement (called Slide by ROLI, among others), and aftertouch data (again, if your keyboard supports it) to the Pressure gesture.
Another feature that will really appeal to keyboardists is the ability to apply pitch-bend data in one direction only. To demonstrate why this would be useful, Pitch Innovations use the example of legato: if you want to play an ascending scale in which the first two notes are played legato (via pitch-bend), youd normally have to release your pitch wheel at exactly the right time: after playing the second note in the scale but before playing the third. Even then, youd need to leave a slight gap between the second and third notes, or youd hear the pitch wheel being dropped back down again. The other way to play it would be to hold the pitch wheel up, and then play the rest of the scale two semitones flat on your keyboard - which is a recipe for mistakes. With No Last Bend (which ignores the most recent pitch wheel motion) or No Return Bend (which blocks the wheel drop) enabled, you can perform your initial slide just as you normally would, and then simply ignore the pitch wheel and play the rest of the scale on the usual keys.
Finally, Fluid Pitch offers a powerful micro-tuning section, which you can either use globally (for non-standard temperaments), or in conjunction with your pitch-bend wheel and the Fluid Pitch scale modes, for playing realistic sitar parts, emulating a B-Bender vibrato arm, or any other instrument or style that relies on sub-semitone intervals.
The MIDI plug-in (which works in every major DAW) is available now, for the introductory price of $45 (normal price $75). Pitch Innovations are also apparently working on a companion iOS app, which will let you control the plug-in and invoke presets, the idea being that you can keep your iPhone handy on top of your keyboard, and switch between settings in an instant.
Check out the video below for an excellent overview of Fluid Pitchs features.
Video of Fluid Pitch from Pitch Innovations | Flexible Pitch Bend for MIDI & MPE | Features Walkthrough
https://www.pitchinnovations.com/home/oi/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...