
Pitch Innovations reinvent the wheel
Pitch Innovations are a new company founded by Bollywood score composer and music programmer Krishna Chetan. Their debut product is called Fluid Pitch, and its a MIDI plug-in that adds advanced pitch manipulation - including MPE - to any pitch-wheel-equipped MIDI keyboard.
Standard pitch-wheel behaviour on most instruments is to provide 2 semitones on any note played, which Pitch Innovations rightly point out is unlikely to be ideal for every note in a scale. One of Fluid Pitchs key functions is to scale your pitch-wheel data so that, for example, the wheel will go up two semitones but down just one, if it detects that youre playing, say, the third note in a minor scale (as selected in the plug-in). Fluid Pitch offers a selection of nine different scales, including harmonic major and minor, pentatonic major/minor, and also a range of modes (Dorian, Phrygian, Lydian, Mixolydian and Locrian). You can customise these scales by activating and deactivating certain notes (much as you can in Auto-Tune and other pitch-correction processors), and you can even set custom pitch-bend ranges, so you can whizz up and down in seconds, thirds, fourths, fifths, sixths or sevenths (or just a straightforward octave), all while remaining in scale.
Perhaps even more impressive, though, is Fluid Pitchs MPE Upscale mode. This essentially adds MPE to any keyboard with a pitch wheel, by sending different amounts of pitch-bend to different notes, again depending on the scale you select. So, say youre playing a tonic triad in C-major. If you push your pitch wheel up, itll bend the root and fifth up a whole tone, while only bending the third (E) up a semitone (to F). This is all subject to the same customisations as in monophonic mode, so you can smoothly bend between almost any chord you like in a given scale. While in MPE Upscale mode, Fluid Pitch will also map your mod wheel (if youve got one) to vertical MPE movement (called Slide by ROLI, among others), and aftertouch data (again, if your keyboard supports it) to the Pressure gesture.
Another feature that will really appeal to keyboardists is the ability to apply pitch-bend data in one direction only. To demonstrate why this would be useful, Pitch Innovations use the example of legato: if you want to play an ascending scale in which the first two notes are played legato (via pitch-bend), youd normally have to release your pitch wheel at exactly the right time: after playing the second note in the scale but before playing the third. Even then, youd need to leave a slight gap between the second and third notes, or youd hear the pitch wheel being dropped back down again. The other way to play it would be to hold the pitch wheel up, and then play the rest of the scale two semitones flat on your keyboard - which is a recipe for mistakes. With No Last Bend (which ignores the most recent pitch wheel motion) or No Return Bend (which blocks the wheel drop) enabled, you can perform your initial slide just as you normally would, and then simply ignore the pitch wheel and play the rest of the scale on the usual keys.
Finally, Fluid Pitch offers a powerful micro-tuning section, which you can either use globally (for non-standard temperaments), or in conjunction with your pitch-bend wheel and the Fluid Pitch scale modes, for playing realistic sitar parts, emulating a B-Bender vibrato arm, or any other instrument or style that relies on sub-semitone intervals.
The MIDI plug-in (which works in every major DAW) is available now, for the introductory price of $45 (normal price $75). Pitch Innovations are also apparently working on a companion iOS app, which will let you control the plug-in and invoke presets, the idea being that you can keep your iPhone handy on top of your keyboard, and switch between settings in an instant.
Check out the video below for an excellent overview of Fluid Pitchs features.
Video of Fluid Pitch from Pitch Innovations | Flexible Pitch Bend for MIDI & MPE | Features Walkthrough
https://www.pitchinnovations.com/home/oi/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
60 years of audio innovation, driven by the people who use it...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...
20/03/2026
Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights
For the fi...
20/03/2026
Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...
20/03/2026
Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow
Brie Clayton March 19, 2026
0 Comments
Blackmagic Cloud helps Mexican post faci...
20/03/2026
It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...