Pitch Innovations reinvent the wheel
Pitch Innovations are a new company founded by Bollywood score composer and music programmer Krishna Chetan. Their debut product is called Fluid Pitch, and its a MIDI plug-in that adds advanced pitch manipulation - including MPE - to any pitch-wheel-equipped MIDI keyboard.
Standard pitch-wheel behaviour on most instruments is to provide 2 semitones on any note played, which Pitch Innovations rightly point out is unlikely to be ideal for every note in a scale. One of Fluid Pitchs key functions is to scale your pitch-wheel data so that, for example, the wheel will go up two semitones but down just one, if it detects that youre playing, say, the third note in a minor scale (as selected in the plug-in). Fluid Pitch offers a selection of nine different scales, including harmonic major and minor, pentatonic major/minor, and also a range of modes (Dorian, Phrygian, Lydian, Mixolydian and Locrian). You can customise these scales by activating and deactivating certain notes (much as you can in Auto-Tune and other pitch-correction processors), and you can even set custom pitch-bend ranges, so you can whizz up and down in seconds, thirds, fourths, fifths, sixths or sevenths (or just a straightforward octave), all while remaining in scale.
Perhaps even more impressive, though, is Fluid Pitchs MPE Upscale mode. This essentially adds MPE to any keyboard with a pitch wheel, by sending different amounts of pitch-bend to different notes, again depending on the scale you select. So, say youre playing a tonic triad in C-major. If you push your pitch wheel up, itll bend the root and fifth up a whole tone, while only bending the third (E) up a semitone (to F). This is all subject to the same customisations as in monophonic mode, so you can smoothly bend between almost any chord you like in a given scale. While in MPE Upscale mode, Fluid Pitch will also map your mod wheel (if youve got one) to vertical MPE movement (called Slide by ROLI, among others), and aftertouch data (again, if your keyboard supports it) to the Pressure gesture.
Another feature that will really appeal to keyboardists is the ability to apply pitch-bend data in one direction only. To demonstrate why this would be useful, Pitch Innovations use the example of legato: if you want to play an ascending scale in which the first two notes are played legato (via pitch-bend), youd normally have to release your pitch wheel at exactly the right time: after playing the second note in the scale but before playing the third. Even then, youd need to leave a slight gap between the second and third notes, or youd hear the pitch wheel being dropped back down again. The other way to play it would be to hold the pitch wheel up, and then play the rest of the scale two semitones flat on your keyboard - which is a recipe for mistakes. With No Last Bend (which ignores the most recent pitch wheel motion) or No Return Bend (which blocks the wheel drop) enabled, you can perform your initial slide just as you normally would, and then simply ignore the pitch wheel and play the rest of the scale on the usual keys.
Finally, Fluid Pitch offers a powerful micro-tuning section, which you can either use globally (for non-standard temperaments), or in conjunction with your pitch-bend wheel and the Fluid Pitch scale modes, for playing realistic sitar parts, emulating a B-Bender vibrato arm, or any other instrument or style that relies on sub-semitone intervals.
The MIDI plug-in (which works in every major DAW) is available now, for the introductory price of $45 (normal price $75). Pitch Innovations are also apparently working on a companion iOS app, which will let you control the plug-in and invoke presets, the idea being that you can keep your iPhone handy on top of your keyboard, and switch between settings in an instant.
Check out the video below for an excellent overview of Fluid Pitchs features.
Video of Fluid Pitch from Pitch Innovations | Flexible Pitch Bend for MIDI & MPE | Features Walkthrough
https://www.pitchinnovations.com/home/oi/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Pitch Innovations reinvent the wheel 
