Sony Pixel Power calrec Sony

October ree Consulting shoots promo with JVC GY-LS00 4KCAM Camera

01/07/2015

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.

The three-day shoot in May was shot at October Three's offices in Willis Towers and surrounding locations in Chicago. Kevin McCormick, director of communications for October Three Consulting, served as producer and director for the project. Although the piece will be featured online and sent to prospective clients via e-mail, he decided to shoot in 4K for the ability to push in on subjects in frame without losing resolution in post.

Because October Three is on the cutting edge of retirement technology, he added, it only seemed reasonable to have our media follow the same trajectory. I made the decision to go with JVC because of my many years of positive experiences using their products, along with their commitment to quality and excellence in the broadcast industry.

McCormick saw the GY-LS300 at the 2015 NAB Show and was intrigued by its price point, convenient form factor, and Variable Scan Mapping technology, which adapts the active area of the 4K Super 35 CMOS sensor to accommodate a wide variety of lenses and mounts. What really piqued my interest was its sheer versatility, he said. The camera had all the features any DP would expect in a cinema camera.

While not his first time shooting in 4K, it was the first time Steve Herrlin, who served as director of photography for the project, used the GY-LS300. Based out of Chicago, Herrlin has spent more than 30 years as a freelance DP/lighting cameraman on corporate, commercial, and documentary projects. I was really encouraged with JVC's 4K cinema camera, he recalled. A full-size Super 35 sensor combined with the lens options of a Micro Four Thirds lens mount - that combination sounded pretty powerful.

For the interviews, the A camera was equipped with a FUJINON 19-90mm T2.9 Cabrio PL cinema lens using a Metabones lens adapter. The A camera was built on a Zacuto support base and mounted on a Kessler CineSlider to capture moving footage. The B camera, sporting a Canon EF 24-105mm f/4L zoom lens and Metabones lens adapter, was mostly kept tight on a 3/4 profile of the interview subject. For B-roll, the A camera was kept on a tripod with wheels, while the B camera was mounted on a Glidecam.

There were numerous lighting challenges, as we were trying to capture the beautiful Chicago cityscape out the window as a backdrop without shots being too washed out, explained McCormick. I was also aiming for a shallow depth of field look to make the video more cinematic. With limited time to pull all the pieces together, the JVC 4K cameras helped us get the shots we needed quickly and efficiently.

Herrlin was impressed with the GY-LS300's operation and results. The menu was definitely refreshing and intuitive. I didn't get lost - the menus made sense to me, more so than a lot of other cameras, he said. I was really happy with the color matching. The images were beautiful, there was zero artifacting, and exposure latitude was at least if not better than what I was expecting.

McCormick said there have been no problems editing the 4K files with Adobe Premiere, but cautioned others not to underestimate the system requirements for 4K editing. You need to make sure your editing equipment can handle the throughput of two angles in 4K, he noted. It's a lot of processing and bandwidth.

The flagship camera for the 4KCAM product line, the GY-LS300 features JVCs 4K Super 35 CMOS sensor and an industry standard MFT lens mount. Its Variable Scan Mapping technology provides native support of a variety of lenses with the use of third-party lens adapters. The GY-LS300 also includes a built-in HD streaming engine with Wi-Fi and 4G LTE connectivity to allow live HD transmission directly to hardware deocders, as well as support for RTMP streaming protocol for live streaming directly to popular Web sites and content delivery networks (CDNs).

ABOUT JVC PROFESSIONAL VIDEO

Headquartered in Wayne, New Jersey, JVC Professional Products is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVC Kenwood Corporation. The company is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC's Web site at http://pro.jvc.com or call (800) 582-5825

###
LINK: https://news.creativecow.net/story/879259...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...

24/04/2026

NAB 2026: Chyron Launches PRIME Translate for Multi-Language Live Production

Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...

24/04/2026

Eutelsat Supports Co-op Cable in Launching Expanded DTH Offering Across the Caribbean

Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...

24/04/2026

Pitch Dublin Deploys Panasonic Laser LCD Projectors for Indoor Golf and Hospitality Venue

Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...

24/04/2026

G&D and VuWall Appoint Mirko Aubel as EVP Sales EMEA/APAC, Eric Hnique as Chief Revenue Officer

G&D and VuWall have announced two senior leadership appointments, effective Apri...

24/04/2026

Victory+ Becomes Exclusive Local Streaming Home for Minnesota Lynx

Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...

24/04/2026

SVG Students To Watch: Jason Weitz, University of South Florida

The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions In the live-sports-vi...

24/04/2026

MASN and Spectrum Announce Multiyear Carriage Agreement

The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...

24/04/2026

Case Study: 4Wall Entertainment Powers 2026 NFL Draft on NETGEAR AV Line Network

The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...

24/04/2026

Diversified Continues Live Sports Expansion, Supports Mobile TV Group Ops Center Buildout

Diversified has continued expansion of its sports and media capabilities to supp...

24/04/2026

NAB Show 2026 Is In The Books! Our Coverage Continues at SVG's SportsTech@NABShow Blog

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

NAB 2026: Clear-Com Announces Updates to Arcadia Central Station and Eclipse HX with New ARC Architecture

Clear-Com has announced significant updates to its Arcadia Central Station and E...

24/04/2026

NAB Reports 58,000+ Registered Attendees at 2026 NAB Show, Up From 2025 but Down From 2024

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

Ratings Roundup: NHL Sees Best Regular Season Average Since 2013; CBS Sports Secures Most Watched Final Round Masters

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/04/2026

Bleacher Reports Live NFL Draft Stream Builds on Record-Breaking Audience With Player-Driven, Interactive Production

B/R NFL Draft Live' refines the digital giant's productions around footb...

24/04/2026

Sportradar Report: The Viewing Experience Is the Product' as Sports Media Enters New Era of Personalization, Data-Driven Storytelling

Study highlights five pillars shaping modern fan engagement as broadcasters reth...

24/04/2026

ESPN/ABC, NFL Network Prepare for Record-Setting NFL Draft Presentation From Pittsburgh

The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...

24/04/2026

SVG GameDay, Ep. 12: Detroit Lions' Jessica Shlemon - Motor City Football at Ford Field

In-venue and creative video staffers at the professional and collegiate level ha...

24/04/2026

Van Wagner Brings Warhol-Inspired Pop Art Vision to NFL Draft Videoboard Production

Integral to the Draft production for three almost decades, the company tells the...

24/04/2026

Film Festival Watch: 17 Sundance Institute-Supported Films to Screen at the 2026 Hot Docs Festival

Championing documentaries that illuminate and expand the artform is at the core ...

24/04/2026

Audiobooks About Climate, Conservation, and the Stories They Inspire

Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...

24/04/2026

From Page to Stage: Spotify Celebrates Storytelling at the LA Times Festival of Books

This past weekend, Spotify was at the heart of the largest literary event in the...

24/04/2026

What 20 Years of Spotify Data Reveals About Our Listeners

All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...

24/04/2026

The Look Behind the Sound

Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...

24/04/2026

Spotify at 20: The Most Streamed Music, Podcasts, and Audiobooks of All Time

It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...

24/04/2026

Spotify Brings Music and Podcast Recommendations to Claude

Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...

24/04/2026

Nintendo and Spotify Bring Nostalgia with New Super Mario Galaxy' Playlists

Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...

24/04/2026

AES Show moves to Nashville

30 October - 1 November 2026 The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...

24/04/2026

Sennheiser introduce the HD 480 Pro

New closed-back design promises honest' low end Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...

24/04/2026

Cre8audio unveil the Programm

Powerful 12-channel hardware sequencer announced Cre8audio are renowned for their innovative, and often visually striking designs, and although their latest...

24/04/2026

IK Multimedia ARC X Immersive arrives

Room correction now supports full 9.1.6 Dolby Atmos setups The software element of IK Multimedia's room-correction system has just received an update th...

24/04/2026

VSL announce free Big Bang Orchestra expansions

New content for BBO Tutti & BBO Riffs VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...

24/04/2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at IFIS 2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...

24/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 01 30 June 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

24/04/2026

Andrea Riseborough & Ashley Walters To Star In ITV Thriller First Woman' About Race To Find Missing Astronaut

ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...

24/04/2026

NASA Receives L3Harris' Modified Next-Generation Research Aircraft

The NASA 777 aircraft departs the L3Harris facility in Waco, Texas....

24/04/2026

L3Harris Closes $1B Investment from Department of War in Missile Solutions Business

WASHINGTON, April 23, 2026 - L3Harris Technologies (NYSE: LHX) has closed a $1 b...