JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
The three-day shoot in May was shot at October Three's offices in Willis Towers and surrounding locations in Chicago. Kevin McCormick, director of communications for October Three Consulting, served as producer and director for the project. Although the piece will be featured online and sent to prospective clients via e-mail, he decided to shoot in 4K for the ability to push in on subjects in frame without losing resolution in post.
Because October Three is on the cutting edge of retirement technology, he added, it only seemed reasonable to have our media follow the same trajectory. I made the decision to go with JVC because of my many years of positive experiences using their products, along with their commitment to quality and excellence in the broadcast industry.
McCormick saw the GY-LS300 at the 2015 NAB Show and was intrigued by its price point, convenient form factor, and Variable Scan Mapping technology, which adapts the active area of the 4K Super 35 CMOS sensor to accommodate a wide variety of lenses and mounts. What really piqued my interest was its sheer versatility, he said. The camera had all the features any DP would expect in a cinema camera.
While not his first time shooting in 4K, it was the first time Steve Herrlin, who served as director of photography for the project, used the GY-LS300. Based out of Chicago, Herrlin has spent more than 30 years as a freelance DP/lighting cameraman on corporate, commercial, and documentary projects. I was really encouraged with JVC's 4K cinema camera, he recalled. A full-size Super 35 sensor combined with the lens options of a Micro Four Thirds lens mount - that combination sounded pretty powerful.
For the interviews, the A camera was equipped with a FUJINON 19-90mm T2.9 Cabrio PL cinema lens using a Metabones lens adapter. The A camera was built on a Zacuto support base and mounted on a Kessler CineSlider to capture moving footage. The B camera, sporting a Canon EF 24-105mm f/4L zoom lens and Metabones lens adapter, was mostly kept tight on a 3/4 profile of the interview subject. For B-roll, the A camera was kept on a tripod with wheels, while the B camera was mounted on a Glidecam.
There were numerous lighting challenges, as we were trying to capture the beautiful Chicago cityscape out the window as a backdrop without shots being too washed out, explained McCormick. I was also aiming for a shallow depth of field look to make the video more cinematic. With limited time to pull all the pieces together, the JVC 4K cameras helped us get the shots we needed quickly and efficiently.
Herrlin was impressed with the GY-LS300's operation and results. The menu was definitely refreshing and intuitive. I didn't get lost - the menus made sense to me, more so than a lot of other cameras, he said. I was really happy with the color matching. The images were beautiful, there was zero artifacting, and exposure latitude was at least if not better than what I was expecting.
McCormick said there have been no problems editing the 4K files with Adobe Premiere, but cautioned others not to underestimate the system requirements for 4K editing. You need to make sure your editing equipment can handle the throughput of two angles in 4K, he noted. It's a lot of processing and bandwidth.
The flagship camera for the 4KCAM product line, the GY-LS300 features JVCs 4K Super 35 CMOS sensor and an industry standard MFT lens mount. Its Variable Scan Mapping technology provides native support of a variety of lenses with the use of third-party lens adapters. The GY-LS300 also includes a built-in HD streaming engine with Wi-Fi and 4G LTE connectivity to allow live HD transmission directly to hardware deocders, as well as support for RTMP streaming protocol for live streaming directly to popular Web sites and content delivery networks (CDNs).
ABOUT JVC PROFESSIONAL VIDEO
Headquartered in Wayne, New Jersey, JVC Professional Products is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVC Kenwood Corporation. The company is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC's Web site at http://pro.jvc.com or call (800) 582-5825
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
15/05/2026
Rebranded show announced
Ahead of their 2026 return, Music Expo have announced that they have now officially changed their name to the MONO Music Conference...
15/05/2026
Fuzz pedal joins UK companys line-up
UK-based pedal makers Buzzing Bugs Audio Devices have recently unveiled their latest creation, the Bolster. Said to pay...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
15/05/2026
Join Calrec at MPTS 2026 | May 13-14 | Stand A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media ...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
