JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
The three-day shoot in May was shot at October Three's offices in Willis Towers and surrounding locations in Chicago. Kevin McCormick, director of communications for October Three Consulting, served as producer and director for the project. Although the piece will be featured online and sent to prospective clients via e-mail, he decided to shoot in 4K for the ability to push in on subjects in frame without losing resolution in post.
Because October Three is on the cutting edge of retirement technology, he added, it only seemed reasonable to have our media follow the same trajectory. I made the decision to go with JVC because of my many years of positive experiences using their products, along with their commitment to quality and excellence in the broadcast industry.
McCormick saw the GY-LS300 at the 2015 NAB Show and was intrigued by its price point, convenient form factor, and Variable Scan Mapping technology, which adapts the active area of the 4K Super 35 CMOS sensor to accommodate a wide variety of lenses and mounts. What really piqued my interest was its sheer versatility, he said. The camera had all the features any DP would expect in a cinema camera.
While not his first time shooting in 4K, it was the first time Steve Herrlin, who served as director of photography for the project, used the GY-LS300. Based out of Chicago, Herrlin has spent more than 30 years as a freelance DP/lighting cameraman on corporate, commercial, and documentary projects. I was really encouraged with JVC's 4K cinema camera, he recalled. A full-size Super 35 sensor combined with the lens options of a Micro Four Thirds lens mount - that combination sounded pretty powerful.
For the interviews, the A camera was equipped with a FUJINON 19-90mm T2.9 Cabrio PL cinema lens using a Metabones lens adapter. The A camera was built on a Zacuto support base and mounted on a Kessler CineSlider to capture moving footage. The B camera, sporting a Canon EF 24-105mm f/4L zoom lens and Metabones lens adapter, was mostly kept tight on a 3/4 profile of the interview subject. For B-roll, the A camera was kept on a tripod with wheels, while the B camera was mounted on a Glidecam.
There were numerous lighting challenges, as we were trying to capture the beautiful Chicago cityscape out the window as a backdrop without shots being too washed out, explained McCormick. I was also aiming for a shallow depth of field look to make the video more cinematic. With limited time to pull all the pieces together, the JVC 4K cameras helped us get the shots we needed quickly and efficiently.
Herrlin was impressed with the GY-LS300's operation and results. The menu was definitely refreshing and intuitive. I didn't get lost - the menus made sense to me, more so than a lot of other cameras, he said. I was really happy with the color matching. The images were beautiful, there was zero artifacting, and exposure latitude was at least if not better than what I was expecting.
McCormick said there have been no problems editing the 4K files with Adobe Premiere, but cautioned others not to underestimate the system requirements for 4K editing. You need to make sure your editing equipment can handle the throughput of two angles in 4K, he noted. It's a lot of processing and bandwidth.
The flagship camera for the 4KCAM product line, the GY-LS300 features JVCs 4K Super 35 CMOS sensor and an industry standard MFT lens mount. Its Variable Scan Mapping technology provides native support of a variety of lenses with the use of third-party lens adapters. The GY-LS300 also includes a built-in HD streaming engine with Wi-Fi and 4G LTE connectivity to allow live HD transmission directly to hardware deocders, as well as support for RTMP streaming protocol for live streaming directly to popular Web sites and content delivery networks (CDNs).
ABOUT JVC PROFESSIONAL VIDEO
Headquartered in Wayne, New Jersey, JVC Professional Products is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVC Kenwood Corporation. The company is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC's Web site at http://pro.jvc.com or call (800) 582-5825
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
