JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
The three-day shoot in May was shot at October Three's offices in Willis Towers and surrounding locations in Chicago. Kevin McCormick, director of communications for October Three Consulting, served as producer and director for the project. Although the piece will be featured online and sent to prospective clients via e-mail, he decided to shoot in 4K for the ability to push in on subjects in frame without losing resolution in post.
Because October Three is on the cutting edge of retirement technology, he added, it only seemed reasonable to have our media follow the same trajectory. I made the decision to go with JVC because of my many years of positive experiences using their products, along with their commitment to quality and excellence in the broadcast industry.
McCormick saw the GY-LS300 at the 2015 NAB Show and was intrigued by its price point, convenient form factor, and Variable Scan Mapping technology, which adapts the active area of the 4K Super 35 CMOS sensor to accommodate a wide variety of lenses and mounts. What really piqued my interest was its sheer versatility, he said. The camera had all the features any DP would expect in a cinema camera.
While not his first time shooting in 4K, it was the first time Steve Herrlin, who served as director of photography for the project, used the GY-LS300. Based out of Chicago, Herrlin has spent more than 30 years as a freelance DP/lighting cameraman on corporate, commercial, and documentary projects. I was really encouraged with JVC's 4K cinema camera, he recalled. A full-size Super 35 sensor combined with the lens options of a Micro Four Thirds lens mount - that combination sounded pretty powerful.
For the interviews, the A camera was equipped with a FUJINON 19-90mm T2.9 Cabrio PL cinema lens using a Metabones lens adapter. The A camera was built on a Zacuto support base and mounted on a Kessler CineSlider to capture moving footage. The B camera, sporting a Canon EF 24-105mm f/4L zoom lens and Metabones lens adapter, was mostly kept tight on a 3/4 profile of the interview subject. For B-roll, the A camera was kept on a tripod with wheels, while the B camera was mounted on a Glidecam.
There were numerous lighting challenges, as we were trying to capture the beautiful Chicago cityscape out the window as a backdrop without shots being too washed out, explained McCormick. I was also aiming for a shallow depth of field look to make the video more cinematic. With limited time to pull all the pieces together, the JVC 4K cameras helped us get the shots we needed quickly and efficiently.
Herrlin was impressed with the GY-LS300's operation and results. The menu was definitely refreshing and intuitive. I didn't get lost - the menus made sense to me, more so than a lot of other cameras, he said. I was really happy with the color matching. The images were beautiful, there was zero artifacting, and exposure latitude was at least if not better than what I was expecting.
McCormick said there have been no problems editing the 4K files with Adobe Premiere, but cautioned others not to underestimate the system requirements for 4K editing. You need to make sure your editing equipment can handle the throughput of two angles in 4K, he noted. It's a lot of processing and bandwidth.
The flagship camera for the 4KCAM product line, the GY-LS300 features JVCs 4K Super 35 CMOS sensor and an industry standard MFT lens mount. Its Variable Scan Mapping technology provides native support of a variety of lenses with the use of third-party lens adapters. The GY-LS300 also includes a built-in HD streaming engine with Wi-Fi and 4G LTE connectivity to allow live HD transmission directly to hardware deocders, as well as support for RTMP streaming protocol for live streaming directly to popular Web sites and content delivery networks (CDNs).
ABOUT JVC PROFESSIONAL VIDEO
Headquartered in Wayne, New Jersey, JVC Professional Products is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVC Kenwood Corporation. The company is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC's Web site at http://pro.jvc.com or call (800) 582-5825
###
Most recent headlines
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced October Three Consulting, retirement plan design and administration firm headquartered in Chicago, shot a promotional video using two JVC GY-LS300 4KCAM Super 35 camcorders. Designed as a conversation starter for human resources executives, the short video includes expert interviews and B-roll footage to explain why October Three entered the benefits administration market and what type of services clients can expect from the Retirement Architects.
