Profuz Digital reports a showstopping IBC in Amsterdam as visitors queued each day to see the latest editions of Profuz LAPIS and SubtitleNEXT. Profuz Digital brings to the industry a fresh approach offering unbeatable efficiency, maintainability, and support, and was the star of the conversation powering revolutionary features applauded by customers for its transformational workflow capabilities that help set the standard of AI-enabled digital media asset management workflows and subtitling localisation platforms.
The Profuz Digital team illustrated at IBC how its latest AI enhancements are shaping the future of media workflows by simplifying complex repetitive tasks to enhance productivity so media professionals can devote more time to creating compelling content. While AI was the catchphrase of the event, Profuz Digital is certainly no newcomer to AI and has been offering practical integrated AI for some time within Profuz LAPIS.
Profuz LAPIS is a comprehensive workflow solution, evolving constantly, streamlining workflows, boosting collaboration, and accelerating content creation. It is a one-stop shop for anything file-related. The digital asset management arena is an overcrowded zone, but no other platform has the Profuz Digital formula, that has been shaped from decades of experience, proven performance, and flexibility. With unparalleled quality, and ability to integrate with other workflows, Profuz LAPIS is the obvious choice for most Media and Entertainment organisations that are serious about future success.
The LAPIS system uses advanced AI to speed up or replace manual processes and provides users with innovative tools to search, edit, manage and create media content from any device such as desktop PC, laptop, tablet, mobile phone from any location. LAPIS allows effortless connection to multiple cloud and local AI engines to enhance content, data processing, including video and sound generation, enhancement, restoration and image scaling. LAPIS can also extract text from video and images, refine audio transcription which includes speech to text processing in all languages; translation from audio and much more. Driven by user feedback, dedication to empowering the M&E industry with the integration of AI in LAPIS, Profuz Digital continues to add innovative features, promising an exciting evolution that benefits live sports production, localization, broadcasters and other sectors. Within broadcasting alone, TV channels, radio stations, and streaming platforms rely on efficient intelligent systems like LAPIS to manage their extensive libraries of videos, audio clips, graphics, and other content. Production companies need to manage assets throughout the content creation process, from pre-production to post-production.
The newly released SubtitleNEXT version 5.13 at IBC offers a versatile solution for enhancing subtitling tasks with ease with the additional ability to create and edit audio descriptions. The module is packed full of exciting new enhancements such as a shiny new default screen layout and template for audio description, subtitle-free video preview, improved handling of reintroduced news in news rundowns, quicker application startups and loads more that makes work easier for localisation practitioners. Visitors to the show were enamoured with SubtitleNEXT live, its offline preparation and QC capabilities as well as the new audio description add-ons.
"We had an incredible IBC, meeting up with wonderful people in the industry, long-standing and potential new customers and partners. We received positive feedback regarding the latest versions of SubtitleNEXT and Profuz LAPIS, and overall, turnout this year was greater than what we experienced last IBC. Our stand provided a front-row seat to explore how the transformative power of the AI-enabled Profuz LAPIS system can bridge the gap in workflow infrastructure. Attendees could see that LAPIS appeals to all company shapes and sizes, from small studio localisation departments right through to major broadcasters. Ivanka Vassileva, CEO of Profuz Digital commented, Many clients who came to view our subtitling software were also captivated by the LAPIS UI print screen on the stand and wanted to know more about it. We had interesting conversations about future investments, innovation, integration, ROI, efficiency, future security, and other trends. The latest AI capabilities impressed many visitors to the stand with comments suggesting our CTO Kamen Ferdinandov must be an ingenious gift to the industry sent from above to show us the vital importance of how a flawless workflow should work! It was clear to all who came to see us that the possibilities are inexhaustible and inspiring.
Workflows can be unnecessarily complicated, and our aim is to make it simple by helping our customers automate the heavy lifting, giving them plenty of creative time. Any organisation dealing with large amounts of digital media content, irrespective of its size or industry sector, can benefit from LAPIS as it optimises content workflows, enhances collaboration, maintains brand consistency, complies with copyright and licensing requirements, and delivers compelling media experiences to target audiences. noted CTO Kamen Ferdinandov at Profuz Digital, We have spent the last year fine-tuning Profuz LAPIS to make it more efficient than ever to increase productivity and lower costs. The interoperability factor within LAPIS gives it an advantage to operate seamlessly, even with the other systems in a company that have completely different tools. LAPIS can exchange and use media assets such as video, audio, images, and metadata without compatibility concerns getting in the way. The scalable architecture, ability to tightly integrate our software with existing workflows on-premise, in the cloud, or both, and the fact we are able to respond quickly
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
Profuz Digital reports a showstopping IBC in Amsterdam as visitors queued each day to see the latest editions of Profuz LAPIS and SubtitleNEXT. Profuz Digital brings to the industry a fresh approach offering unbeatable efficiency, maintainability, and support, and was the star of the conversation powering revolutionary features applauded by customers for its transformational workflow capabilities that help set the standard of AI-enabled digital media asset management workflows and subtitling localisation platforms. 
