Profuz Digital sets the standard for AI excellence in loc...

Profuz Digital reports a showstopping IBC in Amsterdam as visitors queued each day to see the latest editions of Profuz LAPIS and SubtitleNEXT. Profuz Digital brings to the industry a fresh approach offering unbeatable efficiency, maintainability, and support, and was the star of the conversation powering revolutionary features applauded by customers for its transformational workflow capabilities that help set the standard of AI-enabled digital media asset management workflows and subtitling localisation platforms.

The Profuz Digital team illustrated at IBC how its latest AI enhancements are shaping the future of media workflows by simplifying complex repetitive tasks to enhance productivity so media professionals can devote more time to creating compelling content. While AI was the catchphrase of the event, Profuz Digital is certainly no newcomer to AI and has been offering practical integrated AI for some time within Profuz LAPIS.

Profuz LAPIS is a comprehensive workflow solution, evolving constantly, streamlining workflows, boosting collaboration, and accelerating content creation. It is a one-stop shop for anything file-related. The digital asset management arena is an overcrowded zone, but no other platform has the Profuz Digital formula, that has been shaped from decades of experience, proven performance, and flexibility. With unparalleled quality, and ability to integrate with other workflows, Profuz LAPIS is the obvious choice for most Media and Entertainment organisations that are serious about future success.

The LAPIS system uses advanced AI to speed up or replace manual processes and provides users with innovative tools to search, edit, manage and create media content from any device such as desktop PC, laptop, tablet, mobile phone from any location. LAPIS allows effortless connection to multiple cloud and local AI engines to enhance content, data processing, including video and sound generation, enhancement, restoration and image scaling. LAPIS can also extract text from video and images, refine audio transcription which includes speech to text processing in all languages; translation from audio and much more. Driven by user feedback, dedication to empowering the M&E industry with the integration of AI in LAPIS, Profuz Digital continues to add innovative features, promising an exciting evolution that benefits live sports production, localization, broadcasters and other sectors. Within broadcasting alone, TV channels, radio stations, and streaming platforms rely on efficient intelligent systems like LAPIS to manage their extensive libraries of videos, audio clips, graphics, and other content. Production companies need to manage assets throughout the content creation process, from pre-production to post-production.

The newly released SubtitleNEXT version 5.13 at IBC offers a versatile solution for enhancing subtitling tasks with ease with the additional ability to create and edit audio descriptions. The module is packed full of exciting new enhancements such as a shiny new default screen layout and template for audio description, subtitle-free video preview, improved handling of reintroduced news in news rundowns, quicker application startups and loads more that makes work easier for localisation practitioners. Visitors to the show were enamoured with SubtitleNEXT live, its offline preparation and QC capabilities as well as the new audio description add-ons.

"We had an incredible IBC, meeting up with wonderful people in the industry, long-standing and potential new customers and partners. We received positive feedback regarding the latest versions of SubtitleNEXT and Profuz LAPIS, and overall, turnout this year was greater than what we experienced last IBC. Our stand provided a front-row seat to explore how the transformative power of the AI-enabled Profuz LAPIS system can bridge the gap in workflow infrastructure. Attendees could see that LAPIS appeals to all company shapes and sizes, from small studio localisation departments right through to major broadcasters. Ivanka Vassileva, CEO of Profuz Digital commented, Many clients who came to view our subtitling software were also captivated by the LAPIS UI print screen on the stand and wanted to know more about it. We had interesting conversations about future investments, innovation, integration, ROI, efficiency, future security, and other trends. The latest AI capabilities impressed many visitors to the stand with comments suggesting our CTO Kamen Ferdinandov must be an ingenious gift to the industry sent from above to show us the vital importance of how a flawless workflow should work! It was clear to all who came to see us that the possibilities are inexhaustible and inspiring.

Workflows can be unnecessarily complicated, and our aim is to make it simple by helping our customers automate the heavy lifting, giving them plenty of creative time. Any organisation dealing with large amounts of digital media content, irrespective of its size or industry sector, can benefit from LAPIS as it optimises content workflows, enhances collaboration, maintains brand consistency, complies with copyright and licensing requirements, and delivers compelling media experiences to target audiences. noted CTO Kamen Ferdinandov at Profuz Digital, We have spent the last year fine-tuning Profuz LAPIS to make it more efficient than ever to increase productivity and lower costs. The interoperability factor within LAPIS gives it an advantage to operate seamlessly, even with the other systems in a company that have completely different tools. LAPIS can exchange and use media assets such as video, audio, images, and metadata without compatibility concerns getting in the way. The scalable architecture, ability to tightly integrate our software with existing workflows on-premise, in the cloud, or both, and the fact we are able to respond quickly

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