Sony Pixel Power calrec Sony

Opinion: Will Apple Vision Pro overtake TV?

15/07/2024

As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing

By Contributor

Published: July 12, 2024 Updated: July 15, 2024

As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing

target=_blank title=Share on LinkedIn class=share-linkedin> As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing

https://www.tvbeurope.com/features/opinion-will-apple-vision-pro-overtake-tv title=Share via Email class=share-email>

It's here after months of anticipation, the Apple Vision Pro is finally available to buy. But as a device that must be worn, and that is both relatively heavy (when compared with glasses) and even uncomfortable (after a while), can it ever be a general, all-purpose computing device as it was pitched in Apple's initial promo video? And will it ever replace other devices like smartphones and even TVs? To answer these questions, it's worth looking back at how the smartphone revolution began and where it has led.

Could it disrupt like the iPhone did? In a lot of ways, the Apple Vision Pro is similar to the first iPhone, which at launch didn't have much content and barely any apps, but its touch screen and simplified UX paved the way for a new generation of devices.

But look what's happened in the years since iPhone was launched - mobile is now the undisputable number one platform for video. And not only for traditional long-form content like the videos on Netflix. It also created a new space for short-form video content and platforms like TikTok, Instagram, and the rest of the social media channels to exist and thrive.

In much the same way as the iPhone pioneered a whole new way to engage with technology and information, Vision Pro is introducing us to spatial computing where we will seamlessly interact with information all around us, guided by our eyes, hand gestures, and voice. It would be naive to imagine that our current habits, behaviour and the way we engage with technology will remain the same forever. New generations want different things, and exactly how we will be entertained in the future is yet to be seen.

Can it really be for general purpose use? The Vision Pro is a competitor or even a complement to the laptop, giving users multiple apps that can be opened simultaneously in an infinite canvas. It can also be paired with a keyboard and mouse for more comfort, allowing professionals to use it for their work for real.

We've all seen the goofy videos currently doing the rounds of people using the Vision Pro outside, but it's clearly only intended to be used indoors. This won't prevent users and developers from taking a glimpse into the crazy implications it will have as a true-wearable device. It's no secret that Apple aims to have glasses (or contacts) for more versatile use cases. But I think we're still a few generations of devices away from this.

We'll likely have lighter, better, and lower price point versions of the Apple Vision Pro, which, combined with massive support from developers like us, will make everyone understand the real value that this device can provide.

Is it time for other devices to move over? Will it replace the iPhone? Probably not. But I do think it will replace TV, primarily because it isn't subject to the same limitations as a TV.

Firstly, the Vision Pro allows you to put screens wherever you want in your home so you can watch a casual video while folding your laundry or cooking a meal - just as you can do with a smartphone but on a much bigger and more immersive scale.

Secondly, users will be able to engage with content in a way that TV cannot replicate. During its initial presentation, Apple showed us how video entertainment could look in just a few years through conceptual videos of Disney and sports content. Already these concepts are turning into reality. NBA has just released its immersive app for the Vision Pro, complementing live video with other contextual features such as live stats or the possibility of watching multiple games simultaneously. It also announced that it will support courtside games with immersive video, something that is already available on other platforms such as the Meta Quest.

Lastly, the audience will demand more immersive experiences that will get them closer to the content they prefer, whether it's sports, TV shows, or documentaries. And Apple Vision Pro will be able to deliver. New production methods will emerge, new 3D experiences will complement the video content, eventually bringing fans together to share their passion.

The future is already here This is only the very beginning of the Vision Pro and spatial computing, and I think most people are unaware of the significance of Apple's latest offering. In time, the Vision Pro will become the ultimate video platform. Cinema-size screens, 3D audio, and contextual stats will make people prefer the headset over the TV.

Spatial computing is the future, and the Vision Pro has opened the door and welcomed us in.
LINK: https://www.tvbeurope.com/features/opinion-will-apple-vision-pro-overt...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

18/05/2026

For PPI, New Patents and ProCrewz App Development Portend Positive Outlook for 2026

Despite a bumpy start to the year, the provider of event-production support and ...

18/05/2026

Daktronics to Install 11 LED Displays at UNCs Kenan Stadium in 2026

Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...

18/05/2026

CBS LA and Los Angeles Rams Announce Multi-Year Local Television Partnership

CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...

18/05/2026

Skyline Communications Integrates DataMiner xOps with AWS Elemental MediaConnect Router

Skyline Communications has announced an integration between its DataMiner xOps p...

18/05/2026

eCLUTCH Expands International Distribution and Content Partnerships

eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...

18/05/2026

Behind The Mic: Yankees Legends Reunite to Call Game Against Red Sox with Kevin Burkhardt

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/05/2026

NBC Sports Brings the WNBA Back Home After 23 Years Away

With 22 games this season, the production team looks forward to tweaking and enhancing the coverage After 8,660 days off the air, the WNBA returned to NBC yest...

18/05/2026

A Morbid Weight Loss Trick Triggers an Insatiable Ghost in Saccharine

(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...

18/05/2026

And the Winners of the 2026 Spotify Podcast Awards in Mexico Are. . .

Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...

18/05/2026

Roland launch Zenology GX for iPad

ZEN-Core synth goes mobile Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...

18/05/2026

leONE from fedDSP

Versatile new limiter plug-in announced Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...

18/05/2026

Viiri Audio launch Aava

A new use for convolution? Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...

18/05/2026

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for Eurovision

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...

18/05/2026

L3Harris Delivers Life-Saving Robotic Systems to Keep Australian Defence Personnel Out of Harm's Way

The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...

18/05/2026

CVP strengthens commitment to the DACH broadcast market w...

Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support. CV...

18/05/2026

VEON Announces Investor Meetings for a Potential Dual Tranche USD Notes Offering and Related Tender Offer for 2027 Notes

18 May 2026 Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...

18/05/2026

Sky News offers ad-free podcasts and bonus episodes for just 2.99 as listening surges 102%

Monday 18 May 2026 Sky News offers ad-free podcasts and bonus episodes for just...

18/05/2026

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...

17/05/2026

Delta Goodrem's Eurovision Eclipse marks end of a stellar run

Delta Goodrem's Eurovision Eclipse marks end of a stellar run 17 May, 2026 Media releases Bulgaria wins Eurovision 2026 Relive every spellbinding mome...

17/05/2026

'Oasis' Premieres on Netflix June 19

Back to All News Oasis Premieres on Netflix June 19 Entertainment 17 May 2026 GlobalSpain Link copied to clipboard Summer, sunshine, the beach, parties. T...

16/05/2026

Eventide & Newfangled Audio release Fixate:Midrange

Helps to deliver a clean, balanced midrange Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...

16/05/2026

Engine DJ 5.0 update now live

Brings onboard stem rendering to RANE System One Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...

16/05/2026

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls Jessie Electa Petrov May 16, 2026 0 Comments The 2026.5 release adds automatic de...

16/05/2026

Spectrum TV Adds Free Access to Discovery+

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Tower Family Foundation Passes $3.5 Million Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

AIMS to Offer IPMX Education at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Rise AV Launches Second Year of UK Elevate Program

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...

15/05/2026

Amazon to Serve as Exclusive Launch Home of MLS Original Series Cup Dreams on May 14

Major League Soccer has announced four original content series timed to the 2026...

15/05/2026

AIMS to Focus on IPMX Education at InfoComm 2026

The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...

15/05/2026

InfoComm 2026To Feature Sports, Broadcast, and Live Event Technologies

InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...

15/05/2026

Tracy McGradys Ones Basketball League Signs First Streaming Agreement with Fubo Sports Network

Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...

15/05/2026

Disguise and Creative Technology Return for Eighth Year at Eurovision Song Contest 2026

Disguise has partnered with Creative Technology (CT) to deliver visual playback ...

15/05/2026

Sony Announces Alpha 7R VI Camera and FE 100-400mm F4.5 GM OSS Lens

Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...

15/05/2026

SVG GameDay, Ep. 15: New Jersey Devils Joe Kuchie - Growing the Game in the Garden State

In-venue and creative video staffers at the professional and collegiate level ha...

15/05/2026

Ratings Roundup: ESPN Secures Top Viewed Second Round Game 4 of Stanley Cup on Cable; NBA Draft Lottery Viewership Up 23%

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

15/05/2026

The Future of Sports Analytics: Building Trust and Intelligence With SmerSports and Cisco

For sports organizations, the most valuable assets are often the most sensitive:...

15/05/2026

NFL Broadcast Schedule Roundup: Breaking Down CBS, ESPN, FOX, NBC, Netflix, and Prime Lineups

The NFL's broadcast partners released their 2026 regular season schedules ye...

15/05/2026

Netflix Steps Into the Cage for First MMA Production With Rousey-Carano Showdown at Intuit Dome

Besides drawing on experience with boxing, the production integrates specialty c...