
As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing
By Contributor
Published: July 12, 2024 Updated: July 15, 2024
As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing
target=_blank title=Share on LinkedIn class=share-linkedin> As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing
https://www.tvbeurope.com/features/opinion-will-apple-vision-pro-overtake-tv title=Share via Email class=share-email>
It's here after months of anticipation, the Apple Vision Pro is finally available to buy. But as a device that must be worn, and that is both relatively heavy (when compared with glasses) and even uncomfortable (after a while), can it ever be a general, all-purpose computing device as it was pitched in Apple's initial promo video? And will it ever replace other devices like smartphones and even TVs? To answer these questions, it's worth looking back at how the smartphone revolution began and where it has led.
Could it disrupt like the iPhone did? In a lot of ways, the Apple Vision Pro is similar to the first iPhone, which at launch didn't have much content and barely any apps, but its touch screen and simplified UX paved the way for a new generation of devices.
But look what's happened in the years since iPhone was launched - mobile is now the undisputable number one platform for video. And not only for traditional long-form content like the videos on Netflix. It also created a new space for short-form video content and platforms like TikTok, Instagram, and the rest of the social media channels to exist and thrive.
In much the same way as the iPhone pioneered a whole new way to engage with technology and information, Vision Pro is introducing us to spatial computing where we will seamlessly interact with information all around us, guided by our eyes, hand gestures, and voice. It would be naive to imagine that our current habits, behaviour and the way we engage with technology will remain the same forever. New generations want different things, and exactly how we will be entertained in the future is yet to be seen.
Can it really be for general purpose use? The Vision Pro is a competitor or even a complement to the laptop, giving users multiple apps that can be opened simultaneously in an infinite canvas. It can also be paired with a keyboard and mouse for more comfort, allowing professionals to use it for their work for real.
We've all seen the goofy videos currently doing the rounds of people using the Vision Pro outside, but it's clearly only intended to be used indoors. This won't prevent users and developers from taking a glimpse into the crazy implications it will have as a true-wearable device. It's no secret that Apple aims to have glasses (or contacts) for more versatile use cases. But I think we're still a few generations of devices away from this.
We'll likely have lighter, better, and lower price point versions of the Apple Vision Pro, which, combined with massive support from developers like us, will make everyone understand the real value that this device can provide.
Is it time for other devices to move over? Will it replace the iPhone? Probably not. But I do think it will replace TV, primarily because it isn't subject to the same limitations as a TV.
Firstly, the Vision Pro allows you to put screens wherever you want in your home so you can watch a casual video while folding your laundry or cooking a meal - just as you can do with a smartphone but on a much bigger and more immersive scale.
Secondly, users will be able to engage with content in a way that TV cannot replicate. During its initial presentation, Apple showed us how video entertainment could look in just a few years through conceptual videos of Disney and sports content. Already these concepts are turning into reality. NBA has just released its immersive app for the Vision Pro, complementing live video with other contextual features such as live stats or the possibility of watching multiple games simultaneously. It also announced that it will support courtside games with immersive video, something that is already available on other platforms such as the Meta Quest.
Lastly, the audience will demand more immersive experiences that will get them closer to the content they prefer, whether it's sports, TV shows, or documentaries. And Apple Vision Pro will be able to deliver. New production methods will emerge, new 3D experiences will complement the video content, eventually bringing fans together to share their passion.
The future is already here This is only the very beginning of the Vision Pro and spatial computing, and I think most people are unaware of the significance of Apple's latest offering. In time, the Vision Pro will become the ultimate video platform. Cinema-size screens, 3D audio, and contextual stats will make people prefer the headset over the TV.
Spatial computing is the future, and the Vision Pro has opened the door and welcomed us in.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...
20/04/2026
Screen Australia announces funding for 44 documentary projects that reflect a s...
20/04/2026
Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026
Tanya Phegan
Screen Australia has today announced the appointmen...
20/04/2026
Applications Open for Skip Ahead 11 19 March 2026
Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea.
Screen Australia and YouTube Aus...
20/04/2026
Screen Australia empowers the next games generation, including new creatives fro...
20/04/2026
Official Co-production Ask Me Anything (AMA) Session 26 March 2026
Image (L-R): Mix Tape, Michele McDonald, Flower & Flour.
Interested in international Co-pro...
20/04/2026
Screen Australia announces Narrative Content funding for 91 projects, including ...
20/04/2026
Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...
20/04/2026
Australians in Film and Screen Australia Announce the 2026 Participants in the T...
20/04/2026
Screen Australia relaunches website with new tools and improved user experience 16 April 2026
Screen Australia relaunches website
Screen Australia has relaun...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Manufacturing is at an inflection point. Across every major industrial economy, ...
20/04/2026
AI agents are transforming how work gets done across all industries, acceleratin...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...
19/04/2026
Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...
19/04/2026
Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...
19/04/2026
MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...
19/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...
19/04/2026
Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...
19/04/2026
Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...
19/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Now available in VST3, AU and AAX formats
Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...