MPC, Pereira & O Dell, and MJZ Create an Unlikely Hero for Ad Council

As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ's Victor Garcia to help to bring just such a character to life in the latest for The Ad Council. Beautifully shot by Garcia, and concepted by agency Pereira & O'Dell, Journey is a stirring :60 that follows the cross-country travels of a tiny plastic bottle with big dreams.

MPC handled the full range of VFX duties for the spot. MPC created and animated full 3D bottles, helped integrate live action elements into the scene and completed general enhancement of the environment to create this emotional tale of a bottle's life and after-life.

Credits:

Client: The Ad Council

Spot Title: Journey

Air Date: July 2013

Advertising Agency: Pereira & O'Dell

ECD: Jaime Robinson

CD: Eduardo Marques and Rafael Rizuto

Copywriter: Ross Cavin

AD: Chris Adams

Producer: Elisa Moore

Production Company: MJZ

Director: Victor Garcia

Production Company Producer: Kate Leahy

Editorial House: Arcade Edit

Editor: Greg Scruton

Edit Company Producer: Nicole Visram

VFX: MPC

VFX Team: Liam Griffin, Alex Harding

Producer: Claudia Guevara

Color Grading: MPC

Colorist: Adrian Seery

About MPC:

MPC is a creative studio.

We craft spectacular visual experiences in any space, on any screen.

We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.

Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.

MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.

MPC is a Technicolor company.

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LINK:	http://news.creativecow.net/story/872422...
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