Why operators should be planning for the return of live events now

Upcoming webinar will ask if operators are ready for an influx of viewers hungry for live content

By Jenny Priestley

Published: April 29, 2020

Upcoming webinar will ask if operators are ready for an influx of viewers hungry for live content

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The biggest area of content to have been hit by the coronavirus pandemic has been live events, be that sports, concerts, or live entertainment shows.

But eventually these events will return, and operators need to be ready for what's expected to be a large audience hungry to watch their favourite football team once again.

The question is, are operators ready for that returning audience?

This will be the focus of TVBEurope's free webinar with MediaKind on Tuesday, 5th May.

The webinar, which will include contributions from Carl Furgusson, MediaKind's vice president of Portfolio Strategy, and Richard Mansfield, head of Media Delivery and Advertising Product Management, will look at how consumer habits towards streaming will have shifted during the first half of 2020.

For many viewers, live TV has been king over the past ten years or so, with BARB figures showing viewers are still tuning in to live TV for around 2.5 hours a day.

Therefore, delivering live broadcast quality content across all screens is the toughest challenge, especially when the internet is seeing increasing use due to the numbers of people working from home.

Among the questions the webinar will pose will be:

How can operators achieve a broadcast-like streaming experience?

What next for pop-up sport channels?

Will the coronavirus pandemic accelerate the shift to Cloud?

Is the industry too reliant on on-premise playout?

All of these questions will be answered during the Live Streaming 2020 Shifting Consumer Habits webinar.

Don't miss out on this webinar with leading experts sharing their knowledge of live streaming. Register for free here.

LINK:	https://www.tvbeurope.com/business/why-operators-should-be-planning-fo...
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