
The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid environments, the need to consolidate disparate storage systems into cohesive structures is more crucial than ever. Poor storage processes lead to inconsistencies, which in turn, results in wasted resources.
No media workflow is the same; organisations have different requirements of their assets, with some needing nearline access on-demand, some needing archive storage with less regular access, some needing cold storage, and many needing a mix of both. Although it can be tricky to get the balance right, implementing a media-focused hybrid storage system puts your content where you need it without the headache of managing multiple separate storage platforms.
A Unified Approach A growing realisation of how inefficient asset storage affects resources, is driving vendors to explore alternative options. And it's easy to understand why, with benefits including, the smart organisation of assets with metadata, faster access, reduced costs, and improved security. However, there is an extra factor to consider. To ensure seamless access and collaboration, an integrated solution which incorporates the above benefits must also be non-proprietary. By implementing vendor-neutral technology, media teams can overcome the potential restrictions of incompatible technology and avoid a sense of disconnection between users. Non-proprietary storage systems remove vendor lock-in, enable seamless scalability, and promote a superior user experience.
Maximising Workflow Productivity For hybrid workflows to be effective, users need assets to be accessible across all cloud and on-prem workstations. This optimises media operator's and editor's output, wherever they are based. So, what are the top considerations when integrating storage with media workflows?
1. Security
Security should always be at the top of your list, especially when dealing with high-value media assets. An integrated storage platform allows users to securely travel to the content, whether it is on-prem, or across multi-cloud storage.
As companies transition away from legacy infrastructure and LTOs and start implementing cloud and hybrid workflows, features such as firewalls, data immutability, and data encryption can help keep assets secure. Additionally, having a central point of access for users, both office- and home-based, allows companies to implement strong user authentication while also monitoring and maintaining the security of assets.
2. Automation
As the volume of content we process increases, and media workflows become more expansive, simplifying any manual and repetitive tasks can go a long way towards increasing productivity. From automatic backup to data retrieval and disaster recovery, automation is a vital tool to improve efficiency and optimise resources.
However, to be most effective, metadata should be utilised to facilitate the accuracy and speed of organising and locating assets. Metadata is an important component in any media workflow. It enriches data files, enables faster search and retrieval among archives, and maintains consistent processing of content across hybrid environments.
3. File management
A storage platform that fails to meet the specific requirements of your business is pointless. The needs of media companies vary, but large file sizes is the common denominator. Can you effectively organise, manage, and retrieve your files, on-demand, regardless of your location? If not, it's time to reconsider your options.
An integrated storage approach allows your media assets to be accessed how and when you need them. Furthermore, integrating your storage with a robust media asset management (MAM) solution, helps maintain organisation and accessibility.
4. Interoperability
As we've covered, a non-proprietary solution removes incompatibilities across your system. By considering the importance of interoperability, and only implementing technology that can seamlessly align with other infrastructure, your media storage stays within your control. Any concerns around siloed assets are removed.
Establishing systems that are connected, intuitive, and secure, promotes collaboration and cohesiveness across distributed teams. Having the option to integrate your storage with other media platforms and toolsets, within the content supply chain opens a world of possibilities. It helps maintain consistency, empowers teams, and optimises workflows.
Find out how MatrixStore Hybrid delivers a future-proof, unified storage solution for media businesses. Leverage the most efficient mix of on-prem and cloud storage, and the right tools for your specific needs.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...