Canadian Firm First on the Road with FUJINON 07x UHD/4K Lens

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Montreal-based production and rental house Video MTL and its Toronto location, Dazmo Camera, are the first to put the new FUJINON UA107x8.4 (UA107x) lens into rental rotation in North America. Just introduced at NAB last April, the UA107x is the longest and widest 4K lens ever created for Ultra HD (UHD) broadcast applications. While Video MTL and Dazmo own several Cabrio PL lenses, their purchase of two 107x's and one UA22x8 portable zoom is the company's first optics selection for next-generation 2/3-inch UHD cameras.

The lenses are the newest standard feature of Video MTL and Dazmo's production truck, where they complement 10 Sony HDC43004K/HD cameras.

Future growth expected in 4K mobile production and a specific customer request precipitated the order in mid-June. And just four days after placing the order, the new lenses were at work on a shoot produced by La Grosse Fabrique for Netflix France on stand-up comedian/actor Gad Elmaleh.

The production company La Grosse Fabrique wanted a full 4K shoot, from recording to delivery. These lenses, in combination with our production truck, allowed us to provide that for them. They also wanted a long zoom, and because we believe demand for the 107x will only increase, we felt this lens was a great choice for us in terms of investment, said Andrew Lapierre of Video MTL. FUJINON lenses have always enjoyed a great reputation for quality, durability and performance. They do exactly what they claim to do.

The feedback from the Netflix shoot was from a camera operator well known to Video MTL for his exceptionally high standards. After using the FUJINON 107x lens for the first time, he said he only wants to use this lens in the future. He called the lens/camera combination unbelievable' and said it makes his job so much easier.

The production truck and FUJINON lenses have hit the road again in late June for 'La Voix Junior'' (the Quebec adaptation of The Voice Kids), produced by a partnership of Le Groupe TVA, les Productions D ferlantes and La Voix T l vision.

We're extremely proud to be the first in North America to own these lenses, said Martin Poirier, Video MTL. They're an important part of our production truck, and we're always looking to collaborate with new clients - no matter what their production needs.

Destined to set a new standard for 4K UHD and HD production worldwide, the UA107x provides superb 4K optical quality across the entire zoom focal range - a hallmark of the FUJINON UA 2/3 UHD Broadcast series lens. The UA107's refined optical quality has been engineered using FUJIFILM's latest optical simulation software, which was used to model the UA107's large diameter aspherical elements. This lens has a multi-group zoom system that suppresses image distortion and ensures that 4K UHD images captured remain consistent and accurate from center to corner, making the UA107x a solid choice to complement today's 4K 2/3 UHD cameras.

A video of Thom Calabro, director, marketing and product development, FUJIFILM North America Corporation, Optical Devices Division, explaining the features of the UA107 and other FUJINON lenses can be seen here:

The UA22x8 portable zoomis designed for UltraHD broadcast applications and is compatible with 4K 2/3-inch broadcast cameras. With a compact and lightweight design, a 22 zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto, the UA22x8 excels in capturing a broad range of applications, including live sports, program production and news reporting.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmericato Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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