
Team Buddy - Cartoon Network startet Anti-Mobbing-Kampagne Tuesday, November 27, 2018
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- Gemeinsam stark gegen Mobbing: Unterst tzt wird die Kampagne von YouTube-Star ConCrafter und der Nummer gegen Kummer
- Team Buddy-Website mit Kampagnen-Spot und Infomaterial: https://teambuddy.cartoonnetwork.de/
Sei ein Teil von Team Buddy! Mit dieser Botschaft ruft der Kindersender Cartoon Network in seiner Anti-Mobbing-Kampagne Team Buddy Kinder und Jugendliche dazu auf nicht wegzusehen, sondern Mobbing-Betroffenen aktiv den R cken zu st rken! Mit dem YouTube-Star Luca alias ConCrafter und der Beratungsstelle Nummer gegen Kummer hat sich der Kindersender von Turner Deutschland prominente Unterst tzung und Expertenhilfe mit an Bord geholt.
Mobbing kann berall stattfinden - im wahren Leben oder auch digital. Der Spot zur Kampagne greift daher das Thema Cyberbullying, also Mobbing im Internet, auf. Team Buddy-Botschafter Luca erreicht mit seinem YouTube-Kanal ConCrafter rund 3,5 Millionen Abonnenten. Im Spot steht er stellvertretend f r alle Kinder und Jugendlichen, die mit Hass im Cyberspace k mpfen. Sein Tagesablauf wird bestimmt durch boshafte Nachrichten, die er bereits morgens im Bett via Handy erh lt und die ihn bis zum Schlafengehen begleiten. Am Ende hat Luca folgende Botschaft: Hate kann jeden treffen - Wenn du gemobbt wirst, dann hol dir Hilfe. Du bist nicht allein!
Mit der Beratungsstelle Nummer gegen Kummer steht Cartoon Network ein Experte zur Seite. Nina Pirk, ehrenamtliche Beraterin bei der Nummer gegen Kummer : Cybermobbing ist nicht ok, es sollte nicht geduldet werden und niemand muss es sich gefallen lassen. Jeder Fall ist anders, aber ganz wichtig ist jemandem Bescheid zu sagen und sich Unterst tzung zu holen. Denn alleine ist es viel schwerer, mit Problemen zurechtzukommen und Krisen zu bew ltigen. Vielen tut es gut mit jemandem dar ber zu reden.
Egal ob bei einem Experten, der Familie oder dem besten Freund - Betroffene Kinder und Jugendliche werden in der Team Buddy-Kampagne dazu ermutigt, sich Hilfe zu suchen. F r alle anderen gilt: Sei ein Teil von Team Buddy und schaue nicht weg, wenn andere gemobbt werden!
Kontakt
Sarah Kr ger
PR Coordinator Kids Channels
Germany, Austria & Switzerland
Tel.: 089 693354-7179; sarah.krueger@turner.com
Veronika Pfeffer
PR Manager Kids & Entertainment Channels
Germany, Austria & Switzerland
Tel.: 089 693354-7162, veronika.pfeffer@turner.com
Bildanfragen:
Joanna Kawecka
Photo Producer
Central and Eastern Europe
Tel.: 089 693354-7133; joanna.kawecka@turner.com
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