HNR Showcases Innovative Solutions for Optimised Infrastr...

HNR, a market-leading software provider specialising in reducing carbon emissions and costs from businesses technology footprints, is thrilled to announce its attendance to IBC 2024. The HNR team will showcase its award-winning data observability platform, HNR to ZERO, which delivers infrastructure optimisations and reduces power consumption and carbon footprint. This cutting-edge solution leads to substantial cost savings across the media supply chain and supports companies with their CSRD reporting.

At IBC 2024, HNR will unveil the latest advancements in its HNR to ZERO capabilities, including:

HNR Discover: A tool that enables businesses to baseline and report on their carbon footprint and monitor power consumption and financial costs across

digital operations. It enriches this data to bring it into the context of the business and provides powerful visualisations.

HNR Deliver: Obtains deep insights through causal machine learning, providing advisories on real-time infrastructure optimisation to significantly reduce costs. At IBC, HNR will demonstrate how HNR Deliver, integrated with causal ML, can lead to substantial savings on your AWS service costs.

HNR to ZERO AI-powered workflow optimisations, based on proprietary modelling and each customer's business rules, enable companies to embed sustainability into their business operations.

At this IBC, we are excited to meet with industry professionals who share our passion for sustainability in media, said Kristan Bullett, CEO of HNR. As the industry strives to enhance operational efficiencies and cut expenses, our innovative, sustainability-focused data analytics platform offers effective strategies for companies to optimise their infrastructure use. This leads to a significantly reduced environmental impact and remarkable cost savings, seamlessly aligning with their sustainability objectives.

As proud sponsors of The Flint Green Line, HNR warmly invites IBC attendees departing from London to experience a dedicated Eurostar carriage from St. Pancras to Amsterdam on 12th September.

IBC Accelerator Zone and Partner Collaborations

HNR is honoured to be part of this year's prestigious Accelerator programme, with their ECOFLOW project, together with partners and collaborators Accedo, Greening of Streaming, the BBC, ITV and RTL Nederland. Meet us at the dedicated Accelerator Zone, stand 3.A23 - Hall 3.

As part of the IBC Conference Programme, the ECOFLOW project team will deliver a presentation titled Energy-Conserving Optimisation for Future-ready, Low-impact Online Workflows on Saturday, 13th September at 11:15, at the Innovation Stage.

IBC attendees will also have the opportunity to discuss sustainability requirements with HNR's team at the following partner booths:

Accedo (5.D68): Witness how HNR to ZERO is aiding Accedo in making sustainable technology choices.

Broadpeak (1.F83): Join HNR alongside experts from Bouygues Telecom, Broadpeak, Edgio, and TIM for an insightful discussion on how collaboration between ISPs, content providers, and CDNs can significantly reduce the environmental impact of live streaming. Tests achieved a dramatic decrease in energy consumption between 80% and 90% for live streaming, as well as a 95% reduction in hardware needs. Coffee with the Catalysts will take place on Saturday, 14th September and Sunday, 15th September at 14:00.

Edgio (Meeting Suites: 4.C14, 4.C16, 4.C07, 4.C13): HNR will present their work for Sustainable Live Streaming, on Saturday 14th September at 11:00 AM.

Merapar (5.A37): Connect with HNR to meet at the Merapar booth.

For those passionate about sustainability in media, HNR offers unparalleled expertise and solutions to drive cost savings and meaningful change. Book your meeting now to discuss how to meet your operational efficiency needs through infrastructure optimisation at https://www.humansnotrobots.com/insights/meet-hnr-at-ibc-2024.

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