McDonalds Spot Shot on URSA and Edited and Graded in Resolve by O Filmes

McDonalds Spot Shot on URSA and Edited and Graded in Resolve 12 by O2 Filmes Fremont, CA - September 16, 2015 - Blackmagic Design today announced that Brazil based production and post house O2 Filmes shot a commercial airing across Brazil for McDonalds with Blackmagic URSA EF and Blackmagic Production Camera 4K. The spot was also the first project by O2 Filmes that was edited and graded entirely in DaVinci Resolve 12.

O2 Filmes is the largest production and post production house in Brazil, and creates a wide range of films, television shows and commercials aired around the world. The new McDonald's spot, which is airing now, was the first project by O2 Filmes to be completely shot, edited and graded using only Blackmagic Design's cameras and professional editing and color correction software.

With the help of DaVinci Resolve's project sharing in particular, O2 colorists and editors were able to collaborate in realtime and meet the project's quick turnaround of just three days from filming to distribution.

Paulo Barcellos, O2 Post Production general manager, commented on the value of having DaVinci Resolve editing as part of the workflow: The quick transition from editing to grading without having to export to a different system was incredibly useful. Our editors are really craving an editor that better supports projects with a shorter timeframe, and Resolve fills that spot. It's lack of bureaucracy allows editors and colorists to collaborate simultaneously in a project, saving a lot of time. And its editing tools are amazing, with some features, like Resolve's dynamic trim tools, are the best we have used.

We also shot the spot 4K RAW on the URSA and Production Camera 4K, which DaVinci Resolve handles flawlessly. The RAW files gave our editors and colorists the comprehensive data they needed to produce a fantastic product and get it done on time.

O2 Filmes's massive 8,500 square meters of creative space, which is located in S o Paulo, includes more than 70 Blackmagic DaVinci Resolve Studio seats, which are used for color grading and editing. The O2 expansive client list features top projects that attract A' list freelance editors from all over the country, including one who worked on the McDonalds commercial.

Barcellos comments Until the McDonalds spot, the freelance editor assigned to the project had actually not edited a project with DaVinci Resolve. But thanks to the way Blackmagic Design has organized the interface and built out the capabilities, all it took was a couple of hours for them to completely adapt and begin editing. This was a very pleasant surprise!

DaVinci Resolve 12 is now available for public beta and is the only software that lets customers edit, grade and finish projects all in a single tool.

Press Photography Product photos of URSA, DaVinci Resolve, Blackmagic Production Camera 4K and all other Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

LINK:	https://www.blackmagicdesign.com/press/release/20150916-01...
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