10/14/2014
Nelvana Partners with Moose Toys on Two New Hit Toy Lines - Mutant Mania and Shopkins
Left to Right: Mutant Mania and Shopkins from Moose Toys
(Toronto, Canada) Corus Entertainments Nelvana, one of the worlds leading international producers and distributors of children's animated and live-action content, is pleased to announce that it has partnered with Moose Toys to explore developing content for two of Moose Toys' key new brands, Shopkins and Mutant Mania.
Both companies have a successful history of working on renowned toyetic kids brands. Moose Toys is the creator of massive global toy hits Mighty Beanz and The Trash Pack, which in combination have sold over 450 million units around the world, while Nelvana's partnerships on Bakugan and Beyblade have generated more than $4 billion in retail sales.
We're thrilled to partner with Moose Toys on two of their most important new toy brands said Andrew Kerr, Co-Head of Nelvana Enterprises.
Moose Toys is a global leader in the generation of toy-based IP and we're excited to explore the many ways that we can work together to drive the global success of these two new toy properties
The Mutant Mania line of mix and match wrestling toys combines the over-the-top world of wrestling with wacky mutant characters for boys aged six to 11. Based on an intergalactic wrestling league of hilarious mutants, every battle is crazier than the last as mutant tribes battle it out to save the world from each other. Each wrestler has their signature moves, not only risking life and limb but also rearranging limbs, torsos, heads and more limbs, to become the Mutant Mania Champion and ruler of the galaxy, or perhaps in charge of a small corner of it! Mutant Mania toys earned a spot on the Toys R Us Hot 20 list for the 2014 holiday season and will be available in 85 territories in 2015.
Shopkins is a line of adorable, miniature, grocery-themed collectibles for girls aged four to seven that come with mini shopping bags and baskets. The brand has achieved phenomenal success in the short time since its launch, selling out on Walmart.com in two days, and selling over 2.4 million characters. Not just a hit in the US, production is struggling to meet global demand for the product across Australia and the UK with stock shortages being resolved by airfreighting. The Shopkins brand also includes a series of webisodes on YouTube which have received over 4.6 million views in just 12 weeks. Another top toy for the holidays, the Shopkins toys made Time to Play Magazine's Most Wanted List and The Toy Insider's Hot 20 List for the 2014 Holiday Season.
Paul Solomon Co-CEO of Moose Toys, said, We believe content is key to engaging kids and deepening their relationship with our brands. Nelvana is the perfect partner to bring our brands to life and we are very excited to be working with them.
Visit Nelvana at MIPCOM at Booth P6.A1, 6th Floor Terrace
About Moose Toys
Moose Toys is a Melbourne-based, Australian company known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and most recently, The Trash Pack , a line of garbage-inspired collectibles. In 2014, Moose introduced several new product lines for boys and girls, including Shopkins , the grocery-themed collectibles, Little Live Pets, electronic pets that come to life in the palm of your hand, as well as expanding its Trash Pack, Glitzi Globes and The Ugglys lines. The Ugglys were named to the 2013 ToysRUs Fabulous 15 list, the Glitzi Globes Glitzi Showcase was named a 2013 TOTY finalist by the Toy Industry Association, the Beados Quick Dry Design Station was named to Walmart's 2014 Chosen by Kids Top 20 ToyList, and most recently, Mutant Mania Mutant Masher, Little Live Pets Bird Cage Love Birds Double Pack, and Little Live Pets My Butterfly House were named on the Toys R Us' 2014 Holiday Hot Toy List. Visit www.moosetoys.com for more information.
About Nelvana
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys and Geminis. Visit the Nelvana website at www.nelvana.com.
-30-
Follow Corus PR on Twitter @CorusPR
Follow Nelvana Enterprises on Twitter @NelvanaEnt
For further information, please contact:
Kate Calder
Publicist, Corus Entertainment
416.479.6319
kate.calder@corusent.com
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