
Montreal, Canada - February 27, 2024 - Grass Valley, the leading innovator for live production solutions, is delighted to announce a multi-year, multi-million dollar strategic partnership agreement with First Gulf Company, a pre-eminent systems integration firm based in Saudi Arabia. This collaboration marks a significant milestone for demonstrating Grass Valleys commitment to expanding its footprint in the Saudi market, reinforcing its industry leading position in this rapidly evolving media hub for the Middle East.
Louis Hernandez Jr, Executive Chairman and CEO of Grass Valley, expressed his enthusiasm about the partnership, stating, The Middle East market, particularly Saudi Arabia, is on the cusp of becoming a leading media force, driven by vision, ambition and substantial investments in live sports, events, content production, and entertainment. Our alliance with First Gulf Company is a strategic move to seize this momentum and provide best-in-class, award-winning solutions to the region. Together, were poised to redefine the media landscape with innovations that cater to the evolving needs of leading media and entertainment players.
First Gulf Company, renowned for its expertise in systems integration and a pioneering accredited partner for GV's Agile Media Processing Platform (AMPP), shares Grass Valleys vision of revolutionizing the media and entertainment industry. Joe Chbat, Executive Vice President at First Gulf Company, commented on the partnership, We are excited to collaborate with Grass Valley and are glad to take this partnership to the next level to serve our clients with advanced technology. Our shared commitment to excellence and innovation is a testament to our combined potential to set new industry standards. By integrating Grass Valleys state-of-the-art solutions, like the LDX100 series cameras, K-Frame switchers, Kaleido IP multiviewers and GV's AMPP SaaS Platform, we are not just responding to the current demands but also helping shape the future of media production and distribution in the Middle East.
The partnership has already demonstrated its proven potential through successful projects such as the deployment of Studio A for the Saudi Broadcast Authority and innovative IP studio and IP playout projects with Bahrain TV. These initiatives underscore the synergy between Grass Valleys technological prowess and First Gulf Companys integration expertise, setting the stage for transformative projects across the region.
As the industry continues to evolve, the collaboration between Grass Valley and First Gulf Company is a beacon of progress, symbolizing the dawn of a new era in content production and distribution, powered by cloud-native software-defined platforms. The partnership not only reinforces both companies status as trusted advisers in the technology domain but also paves the way for AMPP to become the open operating system of choice for the media and entertainment industry in this high growth region.
Watch the video
#####
About Grass Valley
Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world's top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.
Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For more information about Grass Valley, go to grassvalley.com.
North America Stories
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...
22/01/2026
As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...
22/01/2026
By Jordan Crucchiola
It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...
22/01/2026
Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...
22/01/2026
Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...
22/01/2026
MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
AI-powered driver assistance technologies are becoming standard equipment, funda...
22/01/2026
A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...
22/01/2026
The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...
22/01/2026
AI has taken center stage in financial services, automating the research and exe...
22/01/2026
AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...
21/01/2026
Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications
Bitfocus, the specialist in ...
21/01/2026
Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Back to All News
Netflix Presents Our Italian 2026 Slate: The Year of the Stars
(Photo credit: Virginia Bettoja / Netflix)
Entertainment
21 January 2026
Gl...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
21/01/2026
January 21st, 2026
TRIBECA FILMS TO RELEASE INDEPENDENT DOCUMENTARY FILM WE...
21/01/2026
Back to All News
What's Next on Netflix Korea: Every Emotion, One Bold 2026 Slate
Entertainment
21 January 2026
GlobalSouth Korea
Link copied to clipbo...
21/01/2026
Back to All News
Netflix Presents Its Italian 2026 Slate: The Year of the Stars
(Photo credit: Virginia Bettoja / Netflix)
Entertainment
21 January 2026
Gl...