Grass Valley Announces Strategic Partnership with First Gulf Company to Amplify Presence in the Middle East Market

Montreal, Canada - February 27, 2024 - Grass Valley, the leading innovator for live production solutions, is delighted to announce a multi-year, multi-million dollar strategic partnership agreement with First Gulf Company, a pre-eminent systems integration firm based in Saudi Arabia. This collaboration marks a significant milestone for demonstrating Grass Valleys commitment to expanding its footprint in the Saudi market, reinforcing its industry leading position in this rapidly evolving media hub for the Middle East.

Louis Hernandez Jr, Executive Chairman and CEO of Grass Valley, expressed his enthusiasm about the partnership, stating, The Middle East market, particularly Saudi Arabia, is on the cusp of becoming a leading media force, driven by vision, ambition and substantial investments in live sports, events, content production, and entertainment. Our alliance with First Gulf Company is a strategic move to seize this momentum and provide best-in-class, award-winning solutions to the region. Together, were poised to redefine the media landscape with innovations that cater to the evolving needs of leading media and entertainment players.

First Gulf Company, renowned for its expertise in systems integration and a pioneering accredited partner for GV's Agile Media Processing Platform (AMPP), shares Grass Valleys vision of revolutionizing the media and entertainment industry. Joe Chbat, Executive Vice President at First Gulf Company, commented on the partnership, We are excited to collaborate with Grass Valley and are glad to take this partnership to the next level to serve our clients with advanced technology. Our shared commitment to excellence and innovation is a testament to our combined potential to set new industry standards. By integrating Grass Valleys state-of-the-art solutions, like the LDX100 series cameras, K-Frame switchers, Kaleido IP multiviewers and GV's AMPP SaaS Platform, we are not just responding to the current demands but also helping shape the future of media production and distribution in the Middle East.

The partnership has already demonstrated its proven potential through successful projects such as the deployment of Studio A for the Saudi Broadcast Authority and innovative IP studio and IP playout projects with Bahrain TV. These initiatives underscore the synergy between Grass Valleys technological prowess and First Gulf Companys integration expertise, setting the stage for transformative projects across the region.

As the industry continues to evolve, the collaboration between Grass Valley and First Gulf Company is a beacon of progress, symbolizing the dawn of a new era in content production and distribution, powered by cloud-native software-defined platforms. The partnership not only reinforces both companies status as trusted advisers in the technology domain but also paves the way for AMPP to become the open operating system of choice for the media and entertainment industry in this high growth region.

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About Grass Valley

Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world's top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.

Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For more information about Grass Valley, go to grassvalley.com.

LINK:	https://www.grassvalley.com/press-releases/2024/grass-valley-announces...
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