Sony Pixel Power calrec Sony

Tour de France 2024 captivates Australians with almost 4 million viewers tuning in so far

09/07/2024

Tour de France 2024 captivates Australians with almost 4 million viewers tuning in so far

9 July, 2024

Media releases

More than 3.9 million Australians have tuned into the 2024 Tour de France to date, including more than 1.3 million Australians aged 25-54.

Last week, livestreaming on SBS On Demand peaked, with a year-to-date record average audience.

Tour de France Stage 2 has so far achieved the highest national Total TV reach of 944,000 viewers.

Last week, Total BVOD (Live + VOD) achieved the highest weekly consumption hours of 2024 at 3 million hours.

SBS Director of Sport, Ken Shipp said: Australian cycling fans have clearly been captivated by the action of the 2024 Tour de France and are enthusiastically tuning in to SBS for all the colour and excitement.

With nine stages now down and still 11 to go, it's shaping up to be a massive year for the TDF on the network, and we couldn't be happier with the audience reception.

This current generation of cyclists competing is the most interesting and colourful so far; more social media-savvy, more crowd-pleasing and more entertaining. There are fewer Aussies competing this year, but viewing is continuing to grow. The Tour de France is really coming into its own as a major annual viewing event for Australian sport fans to have on their calendar of must-watch events.

We're looking forward to showcasing more of the thrills on the road, wonderful local scenery and cuisine, and of course, the Tour de France Femmes avec Zwift.

29/06/2024 Tour de France 2024 tape 1 Florence / Rimini (206 km) STUYVEN Jasper (LIDL-TREK) Credit: A.S.O. / Billy Ceusters

SBS will provide extensive coverage of both the Tour de France and Tour de France Femmes avec Zwift with the men's race until July 21, and the women's race from August 12 to August 18, post the Olympic Games.

As a side dish to the Tour de France, renowned French-Australian chef Guillaume Brahimi has returned with Plat du Tour. Travelling through Italy, San Marino, Monaco, and France following the Tour de France route Guillaume Brahimi explores and shares the incredible cuisines and culture of the regions. Plat du Tour is airing on SBS during the Tour de France coverage, featuring 21 inspirational recipes for the 21 Tour stages. Guillaume meets some of the passionate and talented food producers and creates his own delicious dishes correlating to the traditions and culture of each city and town. Guillaume will plate up his Plat du Tour' starting in Florence Italy getting viewers into the Tour spirit.

Reach to date source: VOZ Data, TVMap VOZ Analyser, National, TTL PPL and P25-54, 29/06/2024 to 08/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched

Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 31/12/2023 to 06/07/2024, Average Audience,

1800 - 2600, Total BVOD (Live + VOD), When Watched

Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 4 to 9 Overnight, Stages 1-3, Consolidated 7 TTL PPL, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)
LINK: https://www.sbs.com.au/aboutus/2024/07/09/tour-de-france-2024-captivat...
See more stories from sbs

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

22/07/2026

Clear-Com Delivers Integrated Communications for Fryderyk Awards Gala in Krakw

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/07/2026

IAB Tech Lab Updates Podcast Technical Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

FCC Adopts Plan for C-Band Auction in July 2027

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

LTN surpasses 3000 satellite-to-IP migrations as FCC vote...

Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution LTN announces it has completed successful satellite-to-...

22/07/2026

Chaos Releases V-Ray 7 Update 4 Connecting Real-Time Work...

Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...

22/07/2026

An AI playground for the Project Indigo camera app

An AI playground for the Project Indigo camera app Marc Levoy July 22, 2026 0 Comments At left is the user interface of our Playground, running on an ...

22/07/2026

RTS Chooses Custom Consoles Desks and MediaWalls for Stud...

Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...

22/07/2026

Graham Media's WDIV Opens Satellite Newsroom/Coffee Shop

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

FCC Approves License Transfer of WTVQ-DT to Scripps

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

Spectrum Reach Expands Operations in N.Y.

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

Miris spatial streaming platform adds support for glTF in...

Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...

22/07/2026

Documentary Lo Invisible Captured with Blackmagic PYXIS 6K

Documentary Lo Invisible Captured with Blackmagic PYXIS 6K Brie Clayton July 21, 2026 0 Comments Camera's versatile design allowed filmmakers to c...

22/07/2026

AAF Bridge converts AAF and XML Timelines to Ableton Live - and back

AAF Bridge converts AAF and XML Timelines to Ableton Live - and back Jerome Gardier July 21, 2026 0 Comments A two-way converter for macOS and Windows...

22/07/2026

From Class to Concert: Explore a Student-Led Production of David Bowies Work Through Photos

From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...

22/07/2026

Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn

Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...

22/07/2026

Arvato Systems and Lobster Enter into a Partnership

Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services Flexible integration solutions for cloud, hybrid...

22/07/2026

RT PUBLISHES 2025 ANNUAL REPORT

RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...

22/07/2026

Documentary on film censorship in Ireland coming to RT

In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player In the Opinion of the Censor looks at how films for theatrical release wer...

22/07/2026

NVIDIA Open Sources First GPU-Accelerated Medical Physics Simulation Framework

Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...

21/07/2026

High Interest, limited resources: AI in Mongolia's newsrooms

New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...

21/07/2026

FIFA World Cup 2026: The Firsts, Breakthroughs, and Lasting Legacies

With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...

21/07/2026

NHL Launches Centralized Production Operation for Regional Broadcasts; Four Teams Aboard To Start

In a time of disarray in regional sports broadcasting, the league will provide c...

21/07/2026

With Boland Monitors, NEPs PGA TOUR Unit Ready for Future

When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR coverage, the leading media services provider faced a familiar challe...

21/07/2026

elysia Channex Studio now available

High-end analogue channel strip boasts plug-in recall Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...

21/07/2026

Musik Hack announce HyFi mastering platform

Relies on same DSP as plug-in range Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...

21/07/2026

Dirty Boy Jr. Series from Warm Audio

Official collaboration with boutique builder Dirty Boy Pedals Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...

21/07/2026

SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final

SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final 21 July, 2026 Media releases Spain v Argentina attracted a Total TV reach of al...

21/07/2026

Rohde & Schwarz showcases broad range of EMC test solutions at EMC+SIPI 2026 in Dallas, Texas

Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...

21/07/2026

TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland

Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...

21/07/2026

Savannah Bananas Tap Calrec to Expand Banana Ball TV Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

Where Growth Takes Root Viaccess-Orca Showcases the Found...

Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...

21/07/2026

Tuxera breaks performance ceilings and brings SMB/NFS mul...

Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...

21/07/2026

COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package

COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package Brie Clayton July 21, 2026 0 Comments HIRING: Apple Motion Expert for Custom FCP ...

21/07/2026

Cinegy directly addresses the real issues of software-def...

Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...

21/07/2026

Calrec brings leading audio solutions and long term busin...

Calrec will be located in Hall 8, on Stand C47 Beyond bigger For years, broadcast facilities were built around one assumption: provision for the biggest pro...

21/07/2026

Pebble takes the next step towards the future of media de...

Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...

21/07/2026

nxtedition Brings Production, AI and Automation Together...

nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...

21/07/2026

Big Blue Marble brings C2PA Content Credentials to Cloud...

C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...

21/07/2026

HDHomeRun Enables Operation During Internet Outages

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

Calif. Federal Judge Pauses Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

AWARN Rebuts Weigel Claims of 3.0 EAS Problems

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

FCC Announces Tentative Agenda for August Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

VIDA Introduces QC Manager for Collaborative Quality Cont...

New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...

21/07/2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SIGGRAPH 2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...

21/07/2026

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K Brie Clayton July 20, 2026 0 Comments Colorist blends vintage film looks to shape...