
Tour de France 2024 captivates Australians with almost 4 million viewers tuning in so far
9 July, 2024
Media releases
More than 3.9 million Australians have tuned into the 2024 Tour de France to date, including more than 1.3 million Australians aged 25-54.
Last week, livestreaming on SBS On Demand peaked, with a year-to-date record average audience.
Tour de France Stage 2 has so far achieved the highest national Total TV reach of 944,000 viewers.
Last week, Total BVOD (Live + VOD) achieved the highest weekly consumption hours of 2024 at 3 million hours.
SBS Director of Sport, Ken Shipp said: Australian cycling fans have clearly been captivated by the action of the 2024 Tour de France and are enthusiastically tuning in to SBS for all the colour and excitement.
With nine stages now down and still 11 to go, it's shaping up to be a massive year for the TDF on the network, and we couldn't be happier with the audience reception.
This current generation of cyclists competing is the most interesting and colourful so far; more social media-savvy, more crowd-pleasing and more entertaining. There are fewer Aussies competing this year, but viewing is continuing to grow. The Tour de France is really coming into its own as a major annual viewing event for Australian sport fans to have on their calendar of must-watch events.
We're looking forward to showcasing more of the thrills on the road, wonderful local scenery and cuisine, and of course, the Tour de France Femmes avec Zwift.
29/06/2024 Tour de France 2024 tape 1 Florence / Rimini (206 km) STUYVEN Jasper (LIDL-TREK) Credit: A.S.O. / Billy Ceusters
SBS will provide extensive coverage of both the Tour de France and Tour de France Femmes avec Zwift with the men's race until July 21, and the women's race from August 12 to August 18, post the Olympic Games.
As a side dish to the Tour de France, renowned French-Australian chef Guillaume Brahimi has returned with Plat du Tour. Travelling through Italy, San Marino, Monaco, and France following the Tour de France route Guillaume Brahimi explores and shares the incredible cuisines and culture of the regions. Plat du Tour is airing on SBS during the Tour de France coverage, featuring 21 inspirational recipes for the 21 Tour stages. Guillaume meets some of the passionate and talented food producers and creates his own delicious dishes correlating to the traditions and culture of each city and town. Guillaume will plate up his Plat du Tour' starting in Florence Italy getting viewers into the Tour spirit.
Reach to date source: VOZ Data, TVMap VOZ Analyser, National, TTL PPL and P25-54, 29/06/2024 to 08/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched
Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 31/12/2023 to 06/07/2024, Average Audience,
1800 - 2600, Total BVOD (Live + VOD), When Watched
Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 4 to 9 Overnight, Stages 1-3, Consolidated 7 TTL PPL, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...