
Tour de France 2024 captivates Australians with almost 4 million viewers tuning in so far
9 July, 2024
Media releases
More than 3.9 million Australians have tuned into the 2024 Tour de France to date, including more than 1.3 million Australians aged 25-54.
Last week, livestreaming on SBS On Demand peaked, with a year-to-date record average audience.
Tour de France Stage 2 has so far achieved the highest national Total TV reach of 944,000 viewers.
Last week, Total BVOD (Live + VOD) achieved the highest weekly consumption hours of 2024 at 3 million hours.
SBS Director of Sport, Ken Shipp said: Australian cycling fans have clearly been captivated by the action of the 2024 Tour de France and are enthusiastically tuning in to SBS for all the colour and excitement.
With nine stages now down and still 11 to go, it's shaping up to be a massive year for the TDF on the network, and we couldn't be happier with the audience reception.
This current generation of cyclists competing is the most interesting and colourful so far; more social media-savvy, more crowd-pleasing and more entertaining. There are fewer Aussies competing this year, but viewing is continuing to grow. The Tour de France is really coming into its own as a major annual viewing event for Australian sport fans to have on their calendar of must-watch events.
We're looking forward to showcasing more of the thrills on the road, wonderful local scenery and cuisine, and of course, the Tour de France Femmes avec Zwift.
29/06/2024 Tour de France 2024 tape 1 Florence / Rimini (206 km) STUYVEN Jasper (LIDL-TREK) Credit: A.S.O. / Billy Ceusters
SBS will provide extensive coverage of both the Tour de France and Tour de France Femmes avec Zwift with the men's race until July 21, and the women's race from August 12 to August 18, post the Olympic Games.
As a side dish to the Tour de France, renowned French-Australian chef Guillaume Brahimi has returned with Plat du Tour. Travelling through Italy, San Marino, Monaco, and France following the Tour de France route Guillaume Brahimi explores and shares the incredible cuisines and culture of the regions. Plat du Tour is airing on SBS during the Tour de France coverage, featuring 21 inspirational recipes for the 21 Tour stages. Guillaume meets some of the passionate and talented food producers and creates his own delicious dishes correlating to the traditions and culture of each city and town. Guillaume will plate up his Plat du Tour' starting in Florence Italy getting viewers into the Tour spirit.
Reach to date source: VOZ Data, TVMap VOZ Analyser, National, TTL PPL and P25-54, 29/06/2024 to 08/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched
Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 31/12/2023 to 06/07/2024, Average Audience,
1800 - 2600, Total BVOD (Live + VOD), When Watched
Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 4 to 9 Overnight, Stages 1-3, Consolidated 7 TTL PPL, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/02/2026
The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....
04/02/2026
Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...
04/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...
04/02/2026
The Mountain West Conference announces a new media rights package featuring CBS ...
04/02/2026
Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...
04/02/2026
Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...
04/02/2026
In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops
The Federal Communications Commi...
04/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep and up close
Microphone manufacturers have myriad ways to put wireless to work fo...
04/02/2026
The mic manufacturer will join other suppliers in the new Rock Nashville production campus
Sennheiser is relocating its U.S. headquarters from its long-time lo...
04/02/2026
Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
04/02/2026
Queer Renegades: SBS Audio's new podcast reclaiming Australia's queer hi...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
04/02/2026
Viper Shield's robust phase of flight-testing production representative hard...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
04/02/2026
New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths
Vinten, a global leader in robotic cam...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
04/02/2026
Rohde & Schwarz powers next generation television in Brazil with DTV technology...
04/02/2026
Back to All News
Netflix Shares Teaser of the Third and Final Season of Knokke Off
Entertainment
04 February 2026
GlobalNetherlands
Link copied to clipboar...
04/02/2026
Back to All News
Netflix Premieres The TikTok Killer on March 6
Entertainment
04 February 2026
GlobalSpain
Link copied to clipboard
Download the pictures
...
04/02/2026
Back to All News
Music Is Having a Golden Moment on Netflix as New and Nostal...
04/02/2026
Fox Corporation Reports Second Quarter Fiscal 2026 Financial Results NEW YORK, NY, February 4, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Compan...
04/02/2026
Lucas P. Arag n Joins FOX Advertising as Senior Vice President, Creative New York, NY - February 4, 2026 - Accomplished Creative Executive Lucas P. Arag n has...
04/02/2026
Following the passing of our friend and colleague Hugh Wallace, and with the full support of his family, RT will proceed with the broadcast of the new series o...
04/02/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
03/02/2026
Tagboard, a modern, interactive graphics system for news, sports, and entertainm...
03/02/2026
Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...
03/02/2026
50 Production Trucks at center of 160 U.S.-based productions...
03/02/2026
Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...
03/02/2026
Appear's X Platform will be used by NBC Sports to deliver video compression, satellite modulation and transport stream aggregation for its production of the...
03/02/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
03/02/2026
NHL Network announces its comprehensive programming schedule for the upcoming Winter Olympic Games, underscoring the highly anticipated return of NHL players to...
03/02/2026
NBC Sports has chosen Canon to deliver 115 Canon UHD broadcast lenses for its production of the 2026 Winter Olympics and Paralympics. Canon will also send suppo...
03/02/2026
Audio-Technica equipment will be used by NBC Sports to deliver much of its audio capture requirements across all sporting venues for its production of the 2026 ...
03/02/2026
NBC Sports will use Cisco to deliver AI networking technology for its all-IP production of the 2026 Winter Olympics and Paralympics, including the deployment of...
03/02/2026
NBC Sports will utilize Chyron PRIME CG to produce live broadcast graphics to display names, athlete information, scores, statistics, leaderboards, headshots an...
03/02/2026
NBC Sports will utilize Grass Valley to deliver advanced signal conversion, rout...
03/02/2026
NBC Sports will utilize Planar to deliver leading-edge fine pixel pitch LED video wall technology for its production of the 2026 Winter Olympics and Paralympics...
03/02/2026
Taking place in two venues, the 2026 production celebrates the 150th Anniversary of the Super Bowl of Dogs'
When the Westminster Kennel Club Dog Show conc...
03/02/2026
For the indoor production, NEP Specialty Capture has mounted a 100-ft. overhead ...
03/02/2026
MTVG Edge, the production-services supplier's software-based production solu...