comScore Releases April 2013 U.S. Online Video RankingsVideo Ad Views Reach Another All-Time High at 13.2 Billion in April
RESTON, VA, May 22, 2013 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
April 2013
Total U.S. Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 181,934 38,751,621 1,201.9
Google Sites 154,553 13,022,807 401.0
Facebook 62,730 740,844 25.2
VEVO 52,906 613,278 39.2
NDN 45,294 497,673 81.0
Yahoo! Sites 45,111 368,957 72.0
Viacom Digital 43,661 436,319 46.4
Microsoft Sites 42,219 538,009 43.1
Amazon Sites 36,900 142,413 19.1
AOL, Inc. 36,115 625,801 60.3
Turner Digital 34,914 307,316 48.5
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
April 2013
Total U.S. Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 13,256,089 5,137 81.6 52.6
Google Sites 2,417,367 212 22.7 34.4
BrightRoll Platform** 2,168,331 1,137 13.5 51.8
LiveRail.com 1,686,142 615 20.8 26.3
Adap.tv 1,483,369 713 13.6 35.2
Hulu 1,443,948 553 63.0 7.4
Specific Media** 1,233,788 474 11.6 34.6
TubeMogul Video Ad Platform 818,154 270 10.2 26.0
Tremor Video** 766,697 390 12.1 20.6
NDN 529,586 143 13.4 12.8
Videology 524,490 223 7.9 21.5
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Fullscreen held on to the #2 position with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million and ZEFR (formerly MovieClips) with 28.1 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios Inc. (50 minutes per viewer). VEVO streamed the greatest number of videos (586 million), followed by Maker Studios Inc. (471 million).
Top YouTube Partner Channels* Ranked by Unique Video Viewers
April 2013
Total U.S. Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 51,647 585,511 37.2
FullScreen @ YouTube 37,363 299,063 24.6
Maker Studios Inc. @ YouTube 33,845 471,463 49.5
Warner Music @ Youtube 32,176 178,301 17.7
ZEFR @ YouTube 28,099 123,086 12.5
The Orchard @ YouTube 23,181 91,086 10.8
Machinima @ YouTube 22,599 389,368 63.7
UMG @ YouTube 20,112 70,468 9.9
SonyBMG @ YouTube 16,416 45,182 8.5
BroadbandTV @ YouTube 16,266 104,519 20.1
*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.
Other notable findings from April 2013 include:
84.7 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.
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comScore Releases April 2013 U.S. Online Video RankingsVideo Ad Views Reach Another All-Time High at 13.2 Billion in April
