M Returns To Twist; Collaborates with National Comedy Director Matt Pittroff On New Spot For Scotch-Brite

Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite . After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.

To view the new Scotch-Brite commercial, Stay Clean, directed by Pittroff: Here

I was really excited to work with Grey on this project and to be a part of brave direction for 3M, details Director Matt Pittroff. It was a job that demanded a ton of preparation and constant communication with the agency. Greys relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasnt the first and last time. I am really proud of the work, and hope that the Listeners' live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.

Twist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. 3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand, she says. Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director -- to carry the torch but add humor. Most people usually dont think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one.

Credits:

Client:

Scotch-Brite | 3M

Spot Titles: Stay Clean

Advertising Agency: Grey Group

Partner: Ken Dowling

Executive Creative Director: Jeff Odiorne

VP, Creative Director: Jeff Wine

Associate Creative Director: Anthony Coleman

Producer: Tricia Bowman

Account Director: Mark Amorelli

Account Supervisor: Erin Metcalf

Account Executive: Allison Posluszny

Assistant Account Executive: Chelsea Athorn

Broadcast Business Manager: Cece Critchley

Broadcast Business Manager: Lisa Johnson

Production Company: Twist

Director: Matt Pittroff

Director of Photography: Andy Lilien

Executive Producers: Jim Geib, Amyliz Pera

Associate Producer: Alissa Liebert

Line Producer: Steve Blair

Where shot: Los Angeles

Editorial & Visual Effects Company: Subvoyant

Owner/Editor: Jason Cacioppo

Executive Producer: Adam Dugas

About Twist:

A global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the Twist directorial roster features the diverse talents of Directors Matt Pittroff, Rich Michell, Chris Stocksmith and Marc Andr Debruyne.

http://www.twistfilm.com

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LINK:	http://news.creativecow.net/story/872455...
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