11/19/2012
Babar is Turning 80!
From Saks Fifth Avenue to Books of Wonder and Beyond, it's Trunks Up From Coast-to-Coast for World's Most Famous Elephant
(November 16, 2012, New York, NY) It's a birthday party fit for a kingKing Babar!The star of the classic children's brand that has won over generations of children and families worldwide is turning 80!On the tail of his birthday fete in France and as a kick off to his 80th anniversary celebration in the U.S. in the new year, the iconic elephant character with the instantly recognizable signature green suit and gold crown is packing his trunk for America and, from Saks Fifth Avenue to Books of Wonder and beyond, the U.S. is rolling out the green carpet for Babar's arrival.
What began as a family bedtime story nearly a century ago has grown into one of the most successful and well-loved children's book series and brands of all time, said Andrew Kerr, Head of Consumer Products, The Americas and Australasia, for Nelvana Enterprises, who manage the Babar brand in collaboration with The Clifford Ross Company.With a standout presence at Saks Fifth Avenue and Books of Wonder, coupled with the launch of an exciting new product range marking the brand's stateside reintroduction after more than a decade, we are thrilled to kickoff Babar's 80th celebration and to invite fans of all ages to take part in the fun.
Babar at Saks Fifth Avenue
Throughout November, Saks Fifth Avenue Toy Boutique featuring Babar will take center-stage within the children's department in the flagship New York City location and 21 other Saks locations nationwide.The boutiques will feature a range of exclusive new high-end products that bring the charm of the original Babar books to life.In addition, Babar will be featured in the retailer's famous New York City holiday windows to include a life-size Babar plush exclusively available at Saks and a full-page presence in the annual Christmas catalog.
Babar at Books of Wonder
New York's largest independent children's bookstore will be transformed into Babar Central this holiday season to celebrate Babar's birthday in a variety of ways.Just some of the planned festivities include special store windows dedicated to Babar and his 80th birthday; a Babar book signing by author and illustrator Laurent de Brunhoff; Babar story times throughout the month and an auction of rare Babar silkscreened prints with proceeds to benefit Reading Is Fundamental.
Babar (is Back!) at Retail
As part of all the 80th birthday activity, the look and feel of the vintage Babar brand will be showcased in a range of new products set to launch at specialty toy and book stores nationwide this holiday season.From top-quality board books and games to beautifully-designed puzzles, plush and pajamas, the upscale collection of Babar products will mark the beloved brand's widespread reemergence at retail after more than ten years, paving the way for a whole new generation of fans and allowing those who grew up with Babar to share the magic of the regal yet relatable character and his imaginative adventures with their own young charges.
Babar Back-Story
Babar originated in the 1930s as a bedtime story told to Laurent and his brother by their mother, Cecile, and first came to life through the art of Laurent's father, Jean de Brunhoff, a painter, who produced seven books about the character. When Jean passed away at the young age of 37, Laurent, who studied at the same art academy, built on his father's work, creating many bestselling adventures for the elephant family.Babar tells the charming tale of a little elephant playing in the jungle who ventures into town after his mother is shot by a hunter and then returns to the jungle, where he becomes the King of the elephants.
A remarkable success story with humble beginnings, today Babar continues to reign as the King of children's literature.The lovable elephant has appeared in more than 100 books in 17 languages as well as multiple TV series and specials and even a feature-length film.Over 42 Babar titles have been published to date with more than 10.1 million copies sold in the U.S. alone.
About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About The Clifford Ross Company
Founded in 1985 by artist/photographer Clifford Ross, The Clifford Ross Company focused on three classic properties during its early years: the works of Edward Gorey, Tom Swiftand Babar. After optioning the rights to Babar in 1986 directly from Laurent de Brunhoff and the de Brunhoff family, CRC entered into a working relationship with Nelvana on all aspects of the property. For over 20 years, the companies have worked together producing both television and feature-length movies featuring the Babar characters and developing a worldwide licensing program. Ross recently completed Harmonium Mountain, an animated, computer-generated landscape video, with an original score
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11/19/2012
