Sony Pixel Power calrec Sony

NVIDIA to Acquire DeepMap, Enhancing Mapping Solutions for the AV Industry

11/06/2021

It's time for autonomous vehicle developers to blaze new trails.

NVIDIA has agreed to acquire DeepMap, a startup dedicated to building high-definition maps for autonomous vehicles to navigate the world safely.

The acquisition is an endorsement of DeepMap's unique vision, technology and people, said Ali Kani, vice president and general manager of Automotive at NVIDIA. DeepMap is expected to extend our mapping products, help us scale worldwide map operations and expand our full self-driving expertise.

NVIDIA is an amazing, world-changing company that shares our vision to accelerate safe autonomy, said James Wu, co-founder and CEO of DeepMap. Joining forces with NVIDIA will allow our technology to scale more quickly and benefit more people sooner. We look forward to continuing our journey as part of the NVIDIA team.

Maps that are accurate to within a few meters are good enough when providing turn-by-turn directions for humans. AVs, however, require much greater precision. They must operate with centimeter-level precision for accurate localization, the ability of an AV to locate itself in the world.

Proper localization also requires constantly updated maps. These maps must also reflect current road conditions, such as a work zone or a lane closure. These maps need to efficiently scale across AV fleets, with fast processing and minimal data storage. Finally, they must be able to function worldwide.

Experienced Mapmakers DeepMap was founded five years ago by Wu and Mark Wheeler, veterans of Google, Apple and Baidu, among other companies. The U.S.-based company has developed a high-definition mapping solution that meets these requirements and has already been validated by the AV industry with a wide array of potential customers around the world.

A DeepMap map in San Jose, Calif., depicting highly detailed features of the road and surrounding city block environment, including a reliable semantic layer of information with key attributes such as navigable boundaries, lane boundaries, crosswalks, traffic signs and traffic signals, explicit and implicit yield lines, and lane connectivity. The team, primarily located in the San Francisco Bay Area, has many decades of collective experience in mapping technology and developed a solution that considers autonomous vehicles both map creators and map consumers. Using crowdsourced data from vehicle sensors lets DeepMap build a high-definition map that's continuously updated as the car drives.

Ongoing Partner Support NVIDIA will continue working with DeepMap's ecosystem to meet their needs, investing in new capabilities and services for new and existing partners.

NVIDIA DRIVE is a software-defined, end-to-end platform - from deep neural network training and validation in the data center to high-performance compute in the vehicle - that enables continuous improvement and deployment via over-the-air updates.

DeepMap's technology will bolster the mapping and localization capabilities available on NVIDIA DRIVE, ensuring autonomous vehicles always know precisely where they are and where they're going.

We are excited to welcome the DeepMap team to NVIDIA. They have a proven track record and are entrepreneurial, nimble and engineering-focused. DeepMap meets a deep need in the industry, and together we will develop and extend these capabilities, said Kani.

The acquisition is expected to close in the third calendar quarter of 2021, subject to regulatory approval and customary closing conditions.
LINK: https://blogs.nvidia.com/blog/2021/06/10/nvidia-deepmap-mapping-drive-...
See more stories from nvidia

North America Stories

20/02/2026

NHPBS Taps Heartland Video Systems for ATSC 3.0 Launch

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Lightware and Cisco interoperability brings AV system suc...

A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...

20/02/2026

Rise AV and Rise Broadcast unite for International Womens...

Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...

20/02/2026

Open Broadcast Systems launches Two Hundred Gigabit Ether...

Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...

20/02/2026

Signiant Launches Customer Advisory Board to Help Shape t...

Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...

20/02/2026

PTZOptics launches its Visual Reasoning initiative and pa...

PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...

20/02/2026

DELTA and Amino Complete Certification of Amigo 7N Androi...

Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...

20/02/2026

SMPTE Opens Call for Papers for 2026 Media Technology Sum...

SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....

20/02/2026

Granicus Standardizes Hybrid Government-Grade Video Infra...

Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...

20/02/2026

CBS Baltimore Launches New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Study: Sports Programming on Major Streamers Up 52% YoY

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

ESPN to launch Women's Sports Sundays

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Tegna, Seattle Kraken Extend Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Signiant Announces Customer Advisory Board

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

CBC Navigates Multi-Zone Winter Olympics With Bilingual Production, Remote Studios, Custom Content Hubs

The Canadian rightsholder deploys its most complex' Olympics setup an ever,...

19/02/2026

Suite Studios Announces S3 Native File Streaming for Real-Time Media Workflows at Petabyte Scale

Suite Studios, a cloud-native platform that connects creative teams to their med...

19/02/2026

Guitar Center Named Official Music Gear Retailer and AV Integrator for Tennessee Titans' New Nissan Stadium

Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...

19/02/2026

DAZN, Matchroom Boxing Sign Five-Year Deal to Extend Long-Standing Partnership

DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal ext...

19/02/2026

PTZOptics Launches Visual Reasoning Initiative, Partners with Moondream to Automate Video Decision-Making

PTZOptics announces the launch of its visual reasoning initiative that makes vid...

19/02/2026

The Influencer Games? OBS Bakes Digital-Native Content Creators - and Athletes - Into Milano Cortina

Influencer Positions, AI-driven vertical video, and platform-native creators res...

19/02/2026

Scaling the Infinite Feed: OBS Redefines the Multi-Platform Olympic Experience

Host broadcaster evolves from world-feed producer to global content orchestrator, unlocking hidden moments for every platform...

19/02/2026

Got Drones? How OBS's FPV Strategy Changes the Game for Everyone

Custom drones raise expectations for bringing viewers closer to the action in new ways 2026 is not the first time OBS has used drones or event First Person Vie...

19/02/2026

Xfinity Delivered Super Bowl LX Faster Than Any Other Provider

Comcast's Xfinity announces record-setting performance from its new RealTime4K technology during Super Bowl LX, delivering the game to customers' homes ...

19/02/2026

Cortina Sliding Center Photo Gallery: Women's Monobob

The Women's Monobob turned out to be a historic event: Team USA's Elana Meyers Taylor captured the gold at age 41, making her the oldest Bobsleigh gold ...

19/02/2026

SVG Students To Watch: Philip Doherty, Elon University

The senior from Georgia has found his calling as a technical director and video engineer In the live-sports-video industry, the future is bright. Our series SV...

19/02/2026

Cosm Expands its Leadership Team to Scale Its Sports and Entertainment Division

Cosm announces the appointment of two new leaders - Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing)...

19/02/2026

NBC Olympics Brings Its Signature Studio Look Home' to the IBC in Milan

Two main sets feature Unreal Engine environment, LED architecture, camera-tracked virtual windows; a third, in the TV Tower,' overlooks the Duomo...

19/02/2026

Warner Bros. Discovery returns to position one in Poland for first time since May 2025

WBD edges above Polsat in only change in the top 10 content distributor rankings...

19/02/2026

Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment

Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...

19/02/2026

The Gauge: Poland | January 2026

The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...

19/02/2026

Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

New data also shows news content on FAST channels up 58% as streaming catalogs c...

19/02/2026

Sinclair Launches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations A total of $25,000 will be distributed among the Boston-based nonprofits. February...

19/02/2026

Submissions open for Best of Show Awards at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

SMPTE Issues Call for Summit Papers

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Broadband Usage Jumps by 9.9% in Q4

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NBC Sports Details NEPs Extensive Work for Winter Olympic Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Fuse Media and Complex to Launch Complex TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Spincast Gets U.S. Patent for AI-Powered Shoppable TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

IBCAP Announces $21 Million Lawsuit Against DMTN IPTV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NRB Backs ATSC 3.0 Tuner and Must-Carry Requirements

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Foundry Acquires Griptape to Accelerate AI Integration Ac...

Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...

19/02/2026

Scott D Smith Captures the Chaos and Intimacy of The Bear...

Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...

19/02/2026

Cobalt Digital Products Receive IPMX Product Certificatio...

Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...

19/02/2026

DHD to Demonstrate Latest-Generation Audio Production Sys...

DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...

19/02/2026

Media Companies Gain Operations Observability With Operat...

Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...

19/02/2026

Witbe Launches New Agentic SDK to Power Agentic Automatio...

Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...

19/02/2026

Network18 Media and Investments Selects Grass Valleys Pla...

Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...

19/02/2026

Clear-Com to Sponsor and Present USITT Stage Management A...

Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...