
(18/04/2015) Dorna Sports, a leading international sports management, marketing, and media company, has renewed its contract with Grass Valley, a Belden Brand, for an additional four years due to the flexibility and future expansion capabilities Grass Valley technology offers.
Dorna has invested in 20 K2 Dyno replay systems to deliver instant replay and highlight generation with pan/zoom technology for SD/HD/3G and 4K, and three GV STRATUS video production and content-management systems, for a full set of production tools in one application to produce highly creative content with an efficient and flexible workflow. This strategic partnership will allow Dorna to create more and better content for live production and support the ever-growing need for more sources and destinations in international sports production.
Grass Valley's live production solutions are highly intuitive and deliver the workflow efficiency we need to create and share engaging content, said Sergi Sendra Vives, director of TV production, Dorna Sports S.L. As we look to increase our coverage of Moto GP competitions, we are confident in our decision to renew our replay platform with Grass Valley in order to exceed our viewers' expectations now and in the future.
A key factor in the renewal of Dorna's contract with Grass Valley is the ability to increase coverage at Moto GP premium events around the globe with an enhanced replay system and unique content-management tools.
By combining our powerful K2 Dyno with the unique workflow application of GV STRATUS in the live production environment, Grass Valley is able to help Dorna enhance their storytelling capabilities and plan for their future, commented Said Bacho, senior vice president, EMEA, Grass Valley. This renewal demonstrates the need for strategic partners as broadcast needs change, and we look forward to working alongside Dorna to meet their business goals.
Dorna Sports is an international sports management, marketing and media company, founded in 1988. The organisation has its headquarters in Madrid, with further branch-offices and/or subsidiaries in Barcelona, Rome, Amsterdam and Tokyo. The company's main shareholders are funds managed by Bridgepoint Capital and The Canadian Pension Plan Investment Board.
Dorna has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP ) since 1992. With 64 years of history, MotoGP is the pinnacle of motorcycle racing and is Dorna's main focus.
The company expanded in September 2012, with the acquisition of the eni FIM Superbike World Championship (SBK ), bringing the world's two class-leading motorcycle racing series under one roof. Dorna also oversees the FIM CEV Repsol International Championship and the Red Bull MotoGP Rookies Cup, which promotes the development of the next generation of riding talent.
In 2013 Dorna announced another important feeder series to the world of motorcycle racing in the form of the Shell Advance Asia Talent Cup. With the motorcycle culture developing rapidly in countries such as Malaysia, Indonesia, Vietnam, Thailand, India, The Philippines and China, alongside Japan's already rich and historic involvement in the sport, this latest project aims to give riders from the Asian region a strong stepping stone into on-track competition. Racing in the new series will commence in 2014.
The new Grass Valley keeps broadcasters, content owners and service providers Future-Ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today while offering technological foresight they need to keep pace with consumers' desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for todays applications, Belden is at the center of the global transformation to a connected world.
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