Inside the Graphics for March Madness, Super Bowl LV, ESPN College Football, and the NHL Bubble

Inside the Graphics for March Madness, Super Bowl LV, ESPN College Football, and the NHL Bubble SVGs Sports Graphics Forum will also showcase NBC Sports Edge BetCast, MLS virtual sponsorship on ESPN, and TUDNs AR efforts By Jason Dachman, Chief Editor

Monday, March 22, 2021 - 2:34 pm

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While 2020 and early 2021 have been a challenge for the sports-graphics industry, there have certainly been moments to celebrate. And SVG's Sports Graphics Forum this Wednesday and Thursday (March 24-25) will do just that, highlighting some of the groundbreaking new graphics packages unveiled over the past year as well as the latest advancements in graphic technology, data visualization, augmented reality, and sports betting graphics. Among the highlights, CBS Sports graphics team will go inside the design of the new NCAA March Madness package, as well well as offer an inside look at Super Bowl LV and Nickelodeon's NFL Wild Card Game graphics.

The new NCAA March Madness package is anchored by the Hype Wall

Other highlights include deep dives into ESPN's College Football graphics rebuild and the NHL 2020 Return to Play live event graphics on Day 1 follow by in-depth Day 2 presentations on Univision's TUDN AR package and virtual fans, ESPN's MLS Is Back Tournament virtual sponsorship, NBC Sports Edge BetCast coverage of the PGA Tour, and the Portland Trailblazers' extended reality efforts. A trio of Panels across the two-day event will address Tips, Tools, and Techniques' from top graphics vendors; the latest developments in Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR); and the roll Data Visualization Graphics play in telling the story on screen.

CLICK HERE to register now and see the full program below.

Day 1: March 24

Graphics Design, Tools, & Workflows (All times are in Eastern Time Zone)

1:00 - 1:05 p.m.: Welcoming Remarks

1:05 - 1:30 p.m.: State of the Arts Spotlight: CBS Sports' Super Bowl LV and Nickelodeon NFL Wild Card Game Graphics

In addition to undertaking its second Super Bowl in three years, the CBS Sports graphics team created a unique experience with the NFL Wild Card Game broadcast on Nickelodeon. As the first-ever NFL telecast produced for kids and family, the Nickelodeon broadcast leveraged augmented reality to put slime cannons in the pylons, googly eyes on players, and SpongeBob SquarePants between the goalposts. The CBS Sports team will also go inside the impressive new look created for Super Bowl LV.

Presenter:

JP LoMonaco, CBS Sports, VP, On-Air Graphics and Design

1:30 - 1:55 p.m.: State of the Arts Spotlight: ESPN's College Football Graphics Rebuild

Although 2020 was filled with tremendous challenges, nothing deterred ESPN from taking on a massive redesign of its college-football properties. Come learn all about how the ESPN team started with a blank canvas and ended up with a comprehensive design system that accounted for all FBS and FCS games, ESPN College Gameday's new look, and a full rebrand of the College Football Playoff.

Presenters:

Dale Harney, ESPN, Art Director

Tim O'Shaughnessy, ESPN, Creative Director, College Sports

Lisa Rader, ESPN, Designer

Lindsay Reiff, ESPN, Project Manager

1:55 - 2:10 p.m.: Vizrt Case Study: Blazing A Virtual Trail - The Portland Trail Blazers Make it Rain With Extended Reality

As a long-time Vizrt partner the NBA's Portland Trail Blazers have pioneered team-level use of AR graphics, and are one of the few professional sports organizations to use team staff to produce and broadcast league games as a regional sports network. The Portland Trail Blazers and Vizrt serve up a lively discussion on the evaluation and adoption of new technology - including Extended Reality, AR editorial enhancements, virtual ad insertion, and more.

Presenters:

Kevin Bovet, Vizrt, VP, Head of Sports

Jeff Curtin, Portland Trail Blazers, Director of Broadcasting

2:10 - 2:35 p.m.: State of the Arts Presentation: NHL 2020 Return To Play' Live Event Graphics

Undefined Creative played a unique role in helping NHL reboot the 2020 hockey season after the lockdown. The graphics company created more than 1,000 animations that played throughout every game from the Qualifiers to the Finals. The animations provided dynamic, colorful eye candy for eight large screens of various dimensions that flanked the arenas in Edmonton and Toronto, enhancing the NHL's made-for-television approach to this unprecedented season.

Presenter:

Maria Rapetskaya, Undefined Creative, Founder & Creative Director

2:35 - 3:00 p.m.: State of the Arts Spotlight: Bringing the 2021 NCAA March Madness Package to Life

In anticipation of the 2020 NCAA Men's Basketball Tournament, CBS Sports and Turner Sports teamed up to revamp the March Madness graphics package. Sadly, after months of development, the 2020 tournament was cancelled due to the pandemic. However, the package has now been resurrected for this year's NCAA Tournament and brings an innovative new look to one of the most highly-anticipated events on the annual sports calendar.

Presenter:

Komal Bhukhanwala, CBS Sports, Art Director

3:00 - 3:45 p.m.: Broadcast Graphics Tech Focus: Tips, Tools, and Techniques

The sports-graphics world has more-powerful technology and creative tools at their fingertips than ever before. However, it's not easy to keep up with the rapid evolution of graphics creation and playout systems. Leading manufacturers discuss their product offerings, how they are evolving, the growing role of gaming engines and other next-gen technologies, and how they see the industry advancing in the years to come.

Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial

Panelists:

Terry Daily, Ross Video, Senior Designer and Rocket Surgery Virtual Production

LINK:	https://www.sportsvideo.org/2021/03/22/inside-the-graphics-for-march-m...
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